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Abstract. The background of this research is the rampant competition in the bus transportation business which is marked by the increasing number of bus transportation companies in several locations that are even close to each other, which results in customers being faced with a lot of choices. One of the famous transportation services in Blitar City is the Rosalia Indah bus. Ticket sales from PO Rosalia Indah are higher every day compared to other POs, such as PO Harapan Jaya. Therefore, transportation service companies compete with each other to attract consumers. This study aims to determine the effect of tariffs, accessibility, facilities and infrastructure on user interest. The population in this study were Rosalia Indah bus users, the sample of this study was 100 respondents. Sampling technique is nonprobability sampling  with the type of sampling, namely incidental sampling. The data analysis used in this study is descriptive analysis and quantitative analysis, the data were analyzed using multiple linear regression analysis with the help of  (software) Statistical Package For Social Science (SPSS) version 25. The results of the study by partially testing the t-test hypothesis showed that Rates, Accessibility, Facilities and Infrastructure have a positive and significant effect on increasing user interest.  Based on the research results, the regression equation model is Y = 1.821 + 0.424 + 0.263 + 0.178 + . the tariff variable with a regression coefficient of 0.424, the accessibility variable with a coefficient of 0.263, the variable of facilities and infrastructure with a regression coefficient of 0.178. From the regression equation, the tariff variable has the most dominant effect on increasing the number of users with an R2(R Square) test of 0.626 or 62.6% which means that user interest is influenced by tariff variables, accessibility, facilities and infrastructure, and other factors that influence Rosalia Indah bus user interest is 37.4% or 0.374.

Human Resource Management (HRM) is a strategic field that plays a crucial role in achieving organizational goals. HRM is not just about managing people, but also requires knowledge of human behavior and the ability to manage it effectively. The formulation of techniques in HRM must be relevant to the business methodology used by the organization. HRM is not just a science, but also an art in the business world. HRM aims to regulate the relationship and role of manpower to be effective and efficient, so that it can help achieve the goals of the company, employees, and society.

Business management is the science and practice that encompasses planning, organizing, directing, and controlling organizational resources to achieve established goals. It involves coordinating various aspects of business activities to ensure the sustainability, growth, and success of the organization. In the novel titled "Lupus N’Work" by Hilman, Lupus and his friends intend to establish a business that arises from their desire not to depend on others and to increase their allowances. However, as their business progresses, a new and more formidable business competitor emerges due to their seriousness. The aim of this research is to determine the implementation of business management by Lupus in Lupus N’Work and to examine whether it aligns with the Business Management Process according to Sarinah. The research method used is the Qualitative Research method, involving a series of steps, including in-depth data collection, analysis, and interpretation. The results obtained using qualitative research methods indicate that the Management Process is in line with the business management process outlined in the book "Introduction to Management" by Sarinah.

This study aims to determine the relationship between Leadership Style and Work Motivation simultaneously on Employee Performance of the Deputy Secretariat of the Ministry of Tourism and Creative Economy of the Republic of Indonesia which is an agency for the protection of tourism and the creative economy which has the duties and functions of preparing strategic plans, evaluating performance, and establishing cooperation with various related parties to achieving goals and development in the field of tourism. This research method uses a statistical quantitative method and is measured using the Statistical for the Social Science Package (SPSS) Version 23. The sample in this study is a saturated sample of 50 employees of the RI Ministry of Tourism and Creative Economy Deputy Secretariat. through instrument testing using the t test and f test to prove the hypothesis. The results of the study show that the relationship between leadership style and work motivation on employee performance is simultaneously positive and significant. Leaders in the strategic policy deputy secretariat work unit need to maintain work motivation and apply a more effective and appropriate leadership style, so that employee performance will get better.

This research was conducted with the aim of knowing the partial and simultaneous effect of accessibility, effectiveness, promotion, and trust on passengers' decisions in choosing the Kamandaka Train. The population in this study were Kamandaka train passengers. The sampling technique used is non-probability sampling with the type of sampling that is incidental sampling. The analytical method used is descriptive analysis. Data were analyzed using multiple linear regression analysis with the help of Software Statistical Package For Social Science (SPSS) version 25. The results of this study indicate that the variables Accessibility, Effectiveness, Promotion, and Trust have a partial and simultaneous effect on Passenger Decisions. The results of multiple linear regression analysis obtained the equation Y = -2.766+ 0.357.X1 + 0.322.X2 + 0.181.X3 + 0.352.X4 + µ. The results of the equation show that the accessibility variable has a positive and significant effect on passenger decisions (tcount 4.155 > ttable 1.98498), effectiveness on passenger decisions (tcount 3.258 > ttable 1.98498), promotion of passenger decisions (tcount 2.036 > ttable 1.98498 ), Trust in Passenger Decisions (tcount 4.750 > ttable 1.98498) As for the value of Adjusted R2 = 0.577. This means that 57.7% of the variation in the dependent variable (Y), namely Passenger Decisions, is explained by the independent variables, namely Accessibility, Effectiveness, Promotion, and Trust. The remaining 100% - 57.7% = 42.3%, influenced by other variables outside the research.

This study aims to analyze the effect of motivation and work discipline on employee performance at KUD Sejahtera Babat Toman. Samples were selected using the saturated sample technique. Data for 40 respondents was collected through a questionnaire. This research implements multiple linear regression method to analyze the data. The data collection technique in this study used a questionnaire technique. The data analysis technique in this study uses the Classical Assumption Test, Multiple Regression, Hypothesis Testing (t-test and F-test), and the coefficient of determination. The data processing in this study used the SPSS (Statistical Package for the Social Science) software program version 23.00. The results of the investigation show that partially motivation has a significant and positive effect on the performance of KUD Sejahtera Babat Toman employees with a t count > t table or (3.372 > 2.028). or (0.806 < 2.028). However, simultaneously motivation and work discipline have a significant effect on employee performance with the value of F arithmetic > F table or (11.371> 3.25). This fact is useful for KUD Sejahtera Babat Toman to improve employee performance, so the company must consider motivation and work discipline factors together.