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Analytics

Muklis, Moh; Rosadi, Muhammad Iqbal; Rohman, Abdur

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the digital marketing strategies implemented by clothing stores in the Telang area from a sharia economic perspective. In the digital era, business actors are required to adapt to technology, including in terms of promotion and marketing. The approach used in this study is descriptive qualitative, with data collection through observation, interviews, and documentation. The results of the study show that most business actors have utilized social media such as WhatsApp, Instagram, and Facebook Marketplace to market their products. The strategies implemented are mostly in line with the principles of sharia economics such as honesty (ṣidq), openness (tabligh), and amanah. However, some practices that are not in accordance with sharia are still found, such as the use of photos that do not match the original product (gharar) and excessive promotion (tadlis). The main inhibiting factors in the implementation of sharia digital strategies are limited digital literacy and infrastructure. Therefore, ongoing assistance and training in sharia-based digital marketing are needed to improve understanding and business practices in accordance with Islamic values.

Ramadhani, Aulia; Umagapi, Dara Anindya Putri; Rachman, Tutut Arif; Rahayu, Wening Patmi; Winarno, Agung

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

Managing human resources and entrepreneurship are two crucial components of any successful organization. Human resources management focuses on recruiting, training, and retaining employees to ensure they can perform their job duties effectively. On the other hand, entrepreneurship involves the creation and development of new business ventures, products, or services. Both areas play a significant role in the overall success and growth of a company. In this paper, we will explore the intersection of human resources management and entrepreneurship, examining how these two disciplines can work together to drive innovation and organizational success. By leveraging the expertise and creativity of both HR professionals and entrepreneurs, companies can cultivate a culture of innovation and adaptability. This collaboration can lead to the development of cutting-edge products and services, as well as the implementation of forward-thinking HR practices that attract and retain top talent. However, integrating HR and entrepreneurship may also present challenges, such as balancing risk-taking with employee well-being and ensuring that organizational goals align with individual aspirations. Despite these obstacles, the potential benefits of combining these disciplines are vast, offering companies a strategic advantage in today's competitive business landscape.

Hikmah, Anur; Vidiati, Cory

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

Baro Gebang Beach has great potential to develop as a sustainable tourism destination. The main challenge in resource management is combining economic growth with environmental conservation. Fintech is present as an innovative solution to support tourism development in this area, by providing access to capital, community-based funding, and increasing operational efficiency. Through P2P lending, local craftsmen in Baro Gebang Beach can expand their businesses, create new jobs, and increase income. This literature review emphasizes the importance of digital literacy and cross-sector collaboration in creating an inclusive and sustainable tourism ecosystem.

Rohmatulillah, Oktaviana Nur; Nirmala, Karisma Bunga; Wulandari, Sri Pingit

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

Social and economic welfare reflects the quality of life in a region and is influenced by local social, economic, and environmental factors. East Java, as the second most populous province in Indonesia, faces challenges in improving the welfare of its residents, particularly due to varying regional characteristics such as employment, education, and population demographics. To understand the patterns of interrelationships among factors affecting welfare, this study conducted a klaster analysis to group regions based on similar characteristics. The klaster analysis employed both hierarchical (complete linkage) and non-hierarchical (K-means) approaches to determine the optimal number of klasters. The results revealed that the level of diversity across regions in East Java tends to be homogeneous in social and economic aspects, with average values exceeding standard deviations. Assumption tests for the klaster analysis confirmed that the data met the assumptions of multivariate normal distribution and dependency.Through hierarchical (complete linkage) and non-hierarchical (K-means) klaster analysis, two main klasters were formed, dividing districts/cities in East Java based on welfare characteristics. Using the complete linkage method, 27 regions were grouped into klaster 1, and 11 regions into klaster 2, while K-means grouped 26 regions into klaster 1 and 12 regions into klaster 2. Out of the six variables used, one variable was found to be insignificant in influencing the klastering results. Based on the mapping results, the grouping aligns with similar criteria, where urban areas predominantly fall into one klaster, and the other klaster is dominated by rural areas.

Nisa, Nur Yahya Khairun

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

The development of Micro, Small and Medium Enterprises (MSMEs) has a strategic role in improving community welfare, especially in rural areas. This research aims to analyze the strengths, weaknesses, opportunities and threats (SWOT) faced by coconut processing MSMEs in Gesikharjo Village, Palang District. Data was collected through in-depth interviews with MSME actors, field observations, and document analysis. The research results show that the main strengths of these MSMEs are the availability of local raw materials and community support. However, weaknesses such as technological and management limitations are still challenges. Opportunities such as increasing demand for processed coconut products in local and national markets provide bright prospects, although threats such as price competition and global market fluctuations still need to be watched out for. Research recommendations include strengthening the managerial capacity of MSME players, product innovation, and collaboration with the government and private sector to create a sustainable business ecosystem.

Negarawati, Esa; Rohana, Siti

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

Financial Technology (FinTech) is an innovation in financial services that uses digital technology to provide easier, more efficient and affordable access. This article discusses the development of FinTech in Indonesia, including its role in increasing financial inclusion, providing digital banking services, electronic payments, and peer-to-peer lending business models. Through literature analysis, this article shows that FinTech has driven significant changes in financial access and interactions, especially for those in remote areas or without access to traditional financial services. Although FinTech offers many advantages, such as efficiency and ease of transactions, challenges such as limited access to technology and security risks still need to be overcome. Adaptive regulations and collaboration with traditional financial institutions are needed to maximize the potential of FinTech in supporting financial inclusion and sustainable economic development in Indonesia.

Farah Muthia Devi; Muhammad Sultan Ibrahimovic Sutisna; Natasha Putri Fedenan

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

By exploring international cooperation between Indonesia, Thailand and Malaysia in the use of local currency through the Local Currency Settlement (LCS) framework, this research details the deeper context regarding concerns regarding dependence on the US Dollar after the 2016-2017 financial crisis. with an emphasis on the development of the use of local currencies after the Asian crisis of 1997-1998. This research reveals that one of the main criteria for establishing an optimal currency area (OCA) is exchange rate stability. In looking at the research results, a positive evolution of the use of local currencies in post-crisis ASEAN cooperation is illustrated, especially through the LCS initiative involving Indonesia, Thailand and Malaysia. Although LCS implementation trends show positivity, further improvement is identified as an urgent need to bring it in line with total trade between countries. Hope lies in the LCS collaboration which is expected to strengthen currency stability, spur economic growth and increase trade activity in the region. Thus, this research provides valuable insight into the urgency of regional cooperation in managing dependence on global currencies, especially the US Dollar.

Via Alya Huda; Budi Dharma

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This research aims to analyze toddler literacy programs in rural areas and evaluate their effectiveness in improving the literacy skills of early childhood. The research methods used include interviews with parents, observations of children, and analysis of existing literacy programs. The research results show that there are several challenges faced in strengthening toddler literacy in rural areas, including limited access, lack of resources, and lack of parental awareness about the importance of early childhood literacy. To overcome this challenge, collaborative efforts are needed between the government, educational institutions and local communities. Toddler literacy programs should be designed to take into account the rural context and available resources. Apart from that, it is necessary to provide outreach to parents and the community about the benefits of toddler literacy and how they can support it. The results of this research can be a guide for developing literacy programs for toddlers in rural areas, so that children in rural areas have equal opportunities to develop their literacy skills from an early age.

Oki Sapitri Menghayati; Siti Ambarwati; Mitra Anggrainy; Thia Fathona; Ana Mariya +2 more

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This research discusses the implementation of compliance for trade service employees which is being re-implemented for the community in connection with the rise of street vendors in the South Sumatra province. The research method used in this research is a qualitative research method. Qualitative research methods are research methods that prioritize social phenomena and provide evidence that is socially coherent and specific in relation to the cases or phenomena that occur. The problems studied in qualitative research are relatively clearer and easier to understand because case studies prioritize real events that occur in the community. The research results show that the implementation of the level of compliance among trade service employees is still relatively lacking. This is because the trade department is still not specific and active enough to remind the public regarding the trading process within the South Sumatra provincial department which still trades anywhere. The follow-up carried out by the trade service is still relatively in the form of a warning. Apart from that, employees in the area or environment of the South Sumatra provincial trade office are still lacking in implementation regarding the prohibition on carrying out trading actions that can damage public facilities, trade on the street, fill sidewalks and also eliminate the comfort of other people regarding pedestrians.

Hestika Podomi; Angelina P. Tanda; Alvitra Nalole; Abdul Latif

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

According to the Central Statistics Agency for 2019-2021, the harvested area and area of ​​corn plants according to districts/cities, corn production comes from five districts, namely Bualemo district, Gorontalo district, Pohuwato district, Bone Bolango district, North Gorontalo district and Gorontalo city with a total of 377 432.00 ha in 2019, 304 945.00 ha in 2020, and 334 945.00 ha in 2021. By the end of 2022 it is predicted that 340,500 hectares or 27.38 percent of the entire Gorontalo land area will be planted with hybrid corn with a total harvest estimated at 1.61 million tons. This research uses qualitative methods, with primary data sources and secondary data. Corn productivity affects the net income of corn farmers apart from the selling price, where low productivity causes minimal harvest results, so the farmer's income is also low. Apart from that, fluctuations in corn prices are also an obstacle in increasing net income, when corn prices are high farmers get bigger profits. However, when the price of corn falls, farmers' income will also decrease. To increase the competitiveness of corn commodities in Gorontalo Province, it is necessary to invest in improving agricultural technology, opening wider market access, and providing greater government policy support. In this way, corn commodities in Gorontalo Province can become more competitive in both local and international markets.

Septiono Eko Bawono; Rizaldi Patria; Samsuharjo Samsuharjo

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Melikan Village area is part of Pegunungan Sewu area. This area is included in a national protected area and has been part of UNESCO's Global Geopark Network since 2015. As a karst areas, this area has potential natural resources, human resources, and socio-economic-culture. This research has mapped all of these potentials to become the basis for designing the Taman Budaya Banglipuran which is the focus of the development of the Melikan Village area. The approach used in this study is action research which is carried out in three stages. The research phase are: mapping, planning and development. The mapping is digital using Quantum GIS. Planning is carried out with FGD. And development includes area planning with 3D visuals. This research aims to assist the community in developing the Banglipuran area by producing area designs.  

Rezzylina Dwi Akhirulyati; Andrew Ari Fardana; Muhammad Yasin

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This study aims to determine the environmental impact and natural damage from the production activities of the industrial sector grouping the areas of Ngoro District, Mojokerto Regency for public health in managing environmental cases of alleged waste pollution and natural damage in Mojokerto Regency. The method in this study uses a qualitative approach through observational data collection techniques and also uses a Systematic Literature Review (SLR) approach. According to (Kitchenham & Charter, 2007) SLR is the process of identifying, evaluating, and interpreting all research evidence to answer certain research questions. The results showed that grouping industrial production activities had an impact on the provision of jobs and also infrastructure development in Ngoro Subdistrict and also had an impact on the environment such as waste that was disposed of polluting the watershed and causing fish to die due to contamination of the waste content and polluted residents' well water. In handling these impacts, it is expected that industrial companies in Ngoro can carry out routine monitoring and evaluation activities to see developments in environmental and community conditions, in this case the implementation of policies related to handling the impacts of industrial production activities carried out by companies for public health, especially around Ngoro District, Mojokerto Regency.

Dicky Perwira Ompusunggu; Sapna Rahayu

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Research to better understand the real estate and plantation market in Indonesia, analyze the factors that affect returns on investment, and make policy recommendations that can improve efficiency and productivity in these areas. Combined quantitative research was conducted to investigate liquidity, leverage, and company size to determine the relationship between these variables. One factor that affects a business's value is its profitability, which can be measured from the profits generated by the company every year. If the company is very productive and profits increase, it will attract investors, and the value of the company will grow. Profitability is the ability to generate profits from sales or investments, while liquidity is the ability to pay short-term obligations on time. Leverage measures how well a company uses debt to finance its operations, and company size is the company's total market value.

Gama Pratama; Ade Nurkhafifah; Kamilah Marzuq; Lukman Nul Hakim; Nur Aisyah +2 more

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

Abstract. This research was conducted in October 2022. The purpose of this study was to analyze producer surplus and the welfare of toy rental business actors in Sangkala Buana Cirebon Square by using the interview method with 5 respondents who are toy rental business actors in the area. This research uses case study method. The data needed in this study includes primary data obtained directly from the field through the interview process. The results of the study show that the producer surplus is quite high for the toy rental business and the Sangkala Buana Cirebon Square area can be used as a place to open a business that promises profits like prosperity

Simanjuntak, Togi Marito; Christina, Angelicha; Dermawan, Deris

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

Abstract. National economic development and regional economic development are two very closely related matters. This study aims to analyze the economic structure and specialization of the economic sector so that it can determine the main sectors, groups that are classified as advanced and sectors that are classified as slow and analyze the competitiveness of each sector in North Sumatra Province. This study uses the Shift Share analysis method. The data used in this study is secondary data in the 2017-2021 interval. The data used is secondary data, namely data obtained from records, books and journals in the form of financial reports for company publications, government reports, articles, books such as theories, journals, etc. The results of this study are expected to be an academic foundation for development in the North Sumatra area.

Nina Rismawati; Umi Nadhiroh; Heru Sutapa

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

Penelitian ini dilakukan untuk mengetahui kemungkinan terjadinya financial distress pada perusahaan sub sektor transportasi akibat dari adanya dampak pandemic covid-19 pada periode 2020 dengan menggunakan metode Altman Z-Score. Data yang digunakan pada penelitian ini adalah laporan keuangan perusahaan sub sektor transportasi periode 2020 yang diperoleh dari Bursa Efek Indonesia. Penilaian financial distress menggunakan rumus Z-Score Modifikasi atau Model III yang dikemukakan oleh Altman dengan menggunakan 3 kategori kalsifikasi yaitu kategori sehat, rawan atau grey area, dan financial distress. Hasil dari penelitian ini menunjukkan bahwa terdapat 13 perusahaan yang mengalami financial distress, 5 perusahaan berada pada kondisi rawan atau grey area, serta 5 perusahaan yang berada pada kondisi sehat. Variabel-variabel yang digunakan sangat berpengaruh pada hasil perhitungan analisis Altman Z-Score, terutama apabila perusahaan mengalami defisiensi modal maka kemungkinan terjadinya financial distress pada perusahaan juga semakin tinggi.

Pasaribu, Sanjiwan; Jalil Akbar, Abdul; Desmawan, Deris

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

The problem that almost every developing country faces is poverty, and Indonesia is no exception. The root of the problem of poverty is that people cannot live properly. This has an impact on the quality of human resources, thereby reducing productivity and lowering the income of the community itself. Community income, unemployment, health, education and environmental conditions are factors that influence the occurrence of poverty problems. The poverty rate in North Sumatra is still relatively high compared to other regions, but North Sumatra is not included in the 10 poorest areas in Indonesia. Analyzing the effect of HDI on poverty is the aim of this study. This study uses simple regression for the research method and is processed using the help of SPSS 26 software. Through this study it can be seen that HDI has a significant effect on poverty in North Sumatra.