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Asrifah Nabila; Muhammad Haikal Amril Tanjung; Wahyu Pinastia Ningrum; Zahra Safira; M. Fakhriza

Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This research aims to identify and design relevant digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Sikeben Village, with the goal of enhancing business sustainability through the utilization of the village’s social media platforms. The study employs a descriptive qualitative approach using interviews, observations, and documentation analysis involving MSME entrepreneurs, village officials, and social media managers of the village. The findings indicate that leveraging the village’s social media can expand market reach, improve customer interaction, and construct a positive image of local products. However, challenges remain, such as limited digital literacy, internet infrastructure issues, and a lack of systematic content strategies. As a result, the study proposes a community-based digital marketing model, which includes market segmentation, strengthening local content, stakeholder collaboration, and data-driven evaluation.

Nugroho Suryo Bintoro; Nurman Fadjar Setiawan; M. Afif Khoiruddin

Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The development of rural economies based on locally superior commodities is an integral part of inclusive and sustainable development strategies. Sumberdem located in Wonosari Subdistrict, Malang Regency, possesses significant potential for the development of coffee-based ecotourism. However, this potential remains largely underutilized due to several structural and institutional constraints. Key challenges include inadequate supporting infrastructure, limited capacity of local human resources, and the absence of downstream processing for coffee products. This community engagement program implemented an adaptive approach known as the Lumintu model, rooted in the Participatory Rural Appraisal (PRA) framework. Field assessments revealed critical limitations such as poor road access to plantation areas, insufficient agricultural irrigation, and weak digital connectivity. Moreover, the capacity of village institutions—such as the Village-Owned Enterprises (BUMDesa) and coffee farmer groups—remained low, resulting in local coffee products with limited added value. The initial implementation of the program has shown promising results, particularly in strengthening institutional capacity through training on tourism business management and high–value coffee processing. Furthermore, product diversification through the development of coffee-based agrotourism and digital marketing innovations has been successfully introduced. Overall, this community engagement initiative has provided a concrete solution to rural development challenges in Sumberdem Village. Moving forward, the village is expected to strengthen its position as a sustainable coffee ecotourism destination and improve the long-term economic well-being of its residents. The proposed development model also holds the potential for adaptation and replication in other rural areas with similar characteristics, thereby supporting the broader achievement of the Sustainable Development Goals (SDGs).

Hapsari Shinta Citra Puspita Dewi; Nurhasan, Nurhasan; Erta, Erta

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Village entrepreneurship is an initiative designed to stimulate regional economic growth by accelerating the development of rural areas, which have long been perceived as slow, less productive, and lagging behind urban centers. The creation of entrepreneurial villages offers a concrete strategy to enhance community productivity because it encourages all components of the village government, residents, and local institutions to participate in structured and collaborative entrepreneurial activities. Such villages are expected to generate new economic opportunities, strengthen local industries, and increase community independence. However, initial observations from this Community Service program show that partner villages still face significant barriers, including limited land area, geographical remoteness, and inadequate human and natural resources. Many peripheral villages have not yet utilized digital technology effectively, making it difficult to expand markets or access broader economic networks. In addition, challenges related to financial access, limited talent development, socio-cultural constraints, and weak market infrastructure continue to hinder economic progress. These conditions demonstrate the urgent need for strategic assistance, capacity-building programs, and stronger support systems to help villages transform into sustainable entrepreneurial ecosystems capable of contributing to long-term regional development.

Deby Febriyan Eprilianto; Danang Wijoyanto; I Gde Agung Sri Sidhimantra; Mohamad Hermy Hibatulloh; Lisa Amelia Sari

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service program focuses on enhancing digital literacy, documenting cultural traditions, and developing integrated promotional media through the EthnoGring platform in Tlemang Cultural Tourism Village, Lamongan. The activities were conducted in collaboration with the local tourism group, Pokdarwis “Bukit Inggil,” through stages of needs assessment, digital literacy training, cultural content production and curation, platform development, and monitoring and evaluation. The results indicate that digitalization strengthens community capacity to manage tourism promotion while simultaneously safeguarding cultural heritage in the face of modernization. Cultural outputs such as documentaries, photographs of traditional rituals, interview transcripts with cultural figures, and an e-book on the Nyanggring tradition serve not only as promotional tools but also as efforts to conserve collective community knowledge. The integration of these outputs into the EthnoGring platform, equipped with public service and tourism information features, highlights the strategic role of digital innovation in supporting sustainable tourism village development. Early impacts include broader exposure of Tlemang’s cultural heritage, the emergence of local economic initiatives, and the establishment of a more adaptive community organization. Although challenges remain, particularly in digital infrastructure, collective engagement and institutional support serve as key foundations for sustainability. Therefore, EthnoGring contributes not only to cultural preservation but also to strengthening the social, economic, and institutional dimensions of sustainable tourism.

Barkhia Yunas; Yuni Purnama Syafri; Mutia Alius; Dyla Midya Octavia; Wiwin Putri Zayu +3 more

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The Nurul Ikhlas Mosque, also known as Surau Parak Mujua, located in Pakan Akek, Jorong Kajai, Nagari Koto Baru, Solok Regency, is an important center of religious and social activities for the local community. In June 2023, the mosque suffered a major fire that destroyed the entire structure, creating an urgent need to redesign it to be more functional, ergonomic, efficient, and adaptable to local conditions. This community service project aimed to produce an architectural design that not only met structural and functional needs but also accommodated the social aspirations and cultural values of the local community. The methods used in this project included field observations to understand the community's conditions and needs, participatory discussions with local community leaders to explore aspirations and hopes, technical drawings using AutoCAD software, and structural analysis using ETABS to ensure the building's earthquake resistance. Ergonomics were a key consideration in this design, encompassing circulation flow, room dimensions, natural ventilation, and the selection of materials that were friendly and safe for the elderly, children, and people with disabilities. The output of this activity is a variety of design documents, including floor plans, elevations, building sections, floor plans, columns and beams, and 3D visualizations that can be used as a guide for phased construction. This program demonstrates the importance of collaboration between universities and the community in responding to post-disaster infrastructure needs. This knowledge-based, participatory approach is expected to produce a final design that is appropriate to real needs and the local context, and supports better and more sustainable post-disaster recovery.

Ovie Yanti; Derma S. Gultom; Candra Irawan; Siti Zaadah; Erika Saputri +1 more

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Village digitalization is one of the village government transformation strategies in providing fast, transparent, and easily accessible services to the community. Through the use of village websites, village governments strive to accelerate administrative processes, disseminate public information, and strengthen community participation. The methods used in this community service activity are participatory and collaborative. The results of the activity evaluation show that the implementation of digitalization in Sungai Baung Village has had a positive impact on the efficiency of service time, increased access to information, and community involvement in village development. However, challenges such as limited human resources, internet infrastructure, and community digital literacy are still obstacles that need to be overcome. Therefore, ongoing efforts are needed in training and mentoring, provision of digital facilities, and collaboration between parties to ensure the success of village digitalization as a whole.

Andik Prakasa Hadi; Setiyo Adi Nugroho; Rudjiono Rudjiono; Agus Priyadi; Ahmad Zainudin

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The advancement of artificial intelligence (AI) has opened new opportunities in education, particularly at the primary level. This article presents the outcomes of an AI training program for early childhood education (PAUD) teachers in Semarang Regency, aimed at enhancing their understanding and skills in integrating technology into teaching and administration. The study employed observations, interviews, post-tests, and focus group discussions. Findings reveal significant improvement in teachers’ abilities to use tools like ChatGPT and Canva, alongside increased confidence in adopting technology. However, infrastructure limitations and lack of post-training support remain key challenges. The study highlights the need for continuous and adaptive training to ensure successful AI integration in education.

Erna Safitri; Ananda Alfinura

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Keude Pante Breuh, a village in Baktiya District, North Aceh Regency, shows great potential for development amidst the social, economic, and infrastructure challenges it faces. This study aims to identify the priorities, needs, and requirements of the village community in terms of education, health, economy, infrastructure, and social life. With an average income of 4–5 million rupiah per month and an unemployment rate of 30%, the village community prioritizes increasing job opportunities, improving infrastructure, and improving the quality of education and health. Although access to clean water, sanitation, and electricity is adequate, improving roads and public transportation remains an urgent need. This study provides a comprehensive picture of the village's condition and recommendations for further development. The research method used is a qualitative descriptive approach, with data collection through field observations, in-depth interviews with community leaders, and documentation studies. Observations were conducted to directly observe the physical condition of the village and the facilities available, while interviews were conducted to explore the community's views on their priorities and needs. Documentation studies were used to analyze secondary data, such as village reports and related government documents

Mansura Feby Amanda; Tina Aharani

Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Community health services are the most important part of supporting community health. Puskesmas is a health institution that is very close to the community. Therefore, it is important to pay attention to supporting facilities and infrastructure in the medical records work unit such as work equipment, work procedures, work processes or systems, work environment, employee physiology and psychology so that medical records officers more productive at work. Based on observations made at the West Baktiya Community Health Center, it was found that the area of the medical records unit was 5 x 5 m2 with a ceiling height of 3 m, using a white ceramic floor, there were 6 windows, 1 door, 2 staff work desks and 3 cupboards for Save correspondence and other important documents. Lighting in the medical records unit room is 259 lux, noise is 53.3-62.0 dB, temperature in the medical records unit room is 33.1oC and humidity is 70%. In the medical records unit room there are no chemical substances in solid, liquid or gas form, and there are also no vectors or disease-carrying animals such as flies, mosquitoes, cockroaches and rats. The aim of this activity is to provide outreach regarding ergonomics in the medical records work unit at the West Baktiya Community Health Center. The implementation method consists of planning, implementation actions, evaluation and activity report preparation stages. The result of this service is that it can increase the knowledge of medical records officers and other healt

Rizki, Fido; Nopalia, Nopalia

Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

The decline in the culture of literacy and numeracy in Lubuk Linggau City has resulted in low interest in reading among the public, especially students, as well as a lack of adequate facilities and infrastructure to support these activities. To coincide with the commemoration of National Education Day, a literacy and numeracy festival at elementary, middle and high school levels was held. The aim is to arouse students' interest in improving the culture of literacy and numeracy, the method used in this activity is holding several competitions, the aim of holding the competition is to increase students' enthusiasm in competing to improve the culture of literacy and numeracy. The results obtained from this activity are very beneficial for the community, especially students, with this literacy and numeracy festival, students can develop and improve literacy and numeracy culture for the advancement of education in Lubuk Linggau City..

Seri Mughni Sulubara; Amrizal Amrizal; Ashari Efendi; Budiman Budiman; Evi Lestaria +2 more

Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

The implementation of Self-Help Housing Stimulant Assistance requires community involvement to achieve its goal of providing livable houses for the implementation of the Self-Help Housing Assistance Program (BSPS) for Low-Income Communities (MBR) in Negeri Antara Village. As an implementation of the legal basis that has been mentioned, the government through the Ministry of Public Works and Public Housing (PUPR) is forwarded to the Directorate General of Housing together with the Directorate of Self-Help Houses to make it easier for the community, especially low-income people, to realize the improvement of uninhabitable houses both from facilities, infrastructure, and public utilities by designing a policy namely Self-Help Housing Stimulant Assistance (BSPS). The problem in this research is that there are still inaccurate beneficiaries and there are still beneficiaries who have stopped in carrying out house construction activities due to lack of self-help funds. The purpose of this research is to find out data related to the principles of accuracy and justice in terms of the Evaluation of the Self-Help Housing Stimulant Assistance Program (BSPS) in Negeri Antara Village, Pintu Rime Gayo District, Bener Meriah Regency, Aceh Province, which is known that the BSPS program is a program of the Ministry of Public Housing of the Republic of Indonesia in order to support poverty reduction and efforts to prosper the poor so that they can have a decent home in a healthy environment.

Arun Ayun; Debin Palute; Evans Bandaso; Vicky Kurniawan Sakkung; Abedneigo Carter Rambulangi

Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Tourism villages have become a major concern in efforts to develop local economies and preserve culture in many regions. Tongkonan Karuaya is one of the tourist attractions in Lembang Tumbang Datu. Visitors can use this area to get to know the typical Toraja customs and culture. This article aims to analyze the development of the Karuaya tourist attraction as a potential tourist destination to support the local economy. The research method used is a qualitative approach by collecting data through interviews, field observations and analysis of related documents. The research results show that the Karuaya tourist attraction has a variety of attractions and cultural heritage. However, challenges such as limited facilities, lack of promotion and the need for infrastructure improvements still need to be addressed. This research underlines the importance of collaboration between local communities and the private sector to optimize the potential of the Karuaya tourist attraction as a sustainable economic resource and utilizing technology such as social media can be an effective tool for introduce the Tongkonan Karuaya tourist attraction to a wide audience, increase its attractiveness, and improve.

Defri Agung Sampe; Christian Sampetoding; Dirvan Stephen Ramba Bonga; Pebrianti Silitonga; Olivia Devi

Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

A tourist area is a valuable asset for a region, which not only provides sustainable economic potential, but also reflects and promotes its rich cultural, natural and historical heritage. Along with developments over time, changes in tourist behavior patterns, and demands for more memorable tourist experiences, developing tourist areas has become very important. The Marimbunna tourist attraction is a tourist destination that offers typical Toraja cultural heritage, especially in the form of burial or funeral tourism. The aim of this tourist area development innovation program is to create tourism destinations that are sustainable, competitive and attractive for tourists. The methods used in this service are field observation, interviews with the community, identifying problems and determining work objectives. The results of the work program activities include comparative studies, improvements to facilities and infrastructure, site cleaning, and outreach about the importance of preserving cultural tourism objects.

Fani Khoirotunnisa; Safina Najah

Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The strategy for developing Prince Benowo's tomb tourism in Wonosalam District, Jombang has become the focus of discussion. One strategy that stands out is the use of social media platforms such as YouTube and other platforms. In this context, interesting and informative video content, official YouTube channel, collaboration with local YouTubers or influencers, live streaming, and social media-based campaigns can be used to promote the tomb. In addition, other strategies include improving infrastructure, environmental management, providing adequate facilities and information, developing educational and cultural programs, as well as involving local communities and partnerships with related parties. Implementation of this strategy aims to create a good tourist experience, boost the local economy, and strengthen the cultural and historical identity of the village. Periodic evaluation and monitoring is required to ensure the successful implementation of the strategy and improvements where necessary. Thus, it is hoped that Prince Benowo's tomb tour will become an attractive, sustainable tourist destination, and provide benefits to the local community.

Syaiful Anam; Mohammad Fahrur Rozi; Marsum Marsum

Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Micro, small and medium business (MSME) activities are one of the business fields that can develop and are consistent in the national economy. Micro, small and medium enterprises (MSMEs) are a good place for the creation of jobs planned by the government, private sector and Village, Galis District, Pamekasan Regency individual business actors. Micro, Small and Medium Enterprises (UMKM) at Ponteh  expands fastly. A lot of business create larger job opportunity in order to reduce unemployment people. One of the idea on empowering UMKM in information technology era is by establishing central communication of UMKM based on Website. By making web marketing media, besides it provides information about UMKM development in Ponteh, it can be functioned to access for any information of production factors. In addition, it can communicate with another UMKM globally to extend the networks. But some employers are constrained by rising raw material prices, the limited of human resources, has a problem in the capital, lack of infrastructure and lack of access to product marketing.