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This study aims to determine the effect of price, promotion and service quality on purchasing decisions at the Eccindo cooperative. This study is a causal study using quantitative methods. The sampling technique used was accidental sampling with a total of 96 respondents who had purchased at the Eccindo cooperative. The data collection technique was by distributing questionnaires. The data analysis technique used Partial Least Square (PLS) using the Smart-PLS Version 3.0 program. The results of this study indicate that. (1) price affects purchasing decisions. (2) promotion affects purchasing decisions. (3) service quality affects purchasing decision.

This research aims to determine and analyze the influence of marketing mix and brand image as a marketing strategy. Before marketing activities occur, it is important for business actors, in this case weaving SMEs in Bima City, to know buyer behavior first to know what strategies will be implemented to market woven products. Determining a marketing strategy through a marketing mix that is right on target and increasing the brand image of woven products can increase consumer purchasing decisions as well as an effort to maintain the existence of local products in Bima City. The type of research in this research is quantitative. The method used in this research is an explanatory survey approach, namely through collecting data from respondents. The research instrument used was a questionnaire with a Likert scale containing a list of questions for respondents to answer. The sample in this study amounted to 200 people. Then, to test the research, it was carried out with the help of Smart Partial Least Square (SmartPLS) Software. The research results marketing mix and brand image have a significant influence on the decision to purchase woven fabric as an effort to maintain the existence of local products in Bima City

The purpose of this research is to analyze the influence of product quality, price perception and electronic word of mouth on purchasing decisions. This research was conducted using quantitative metodhs. The population in the study involved Vaseline hand and body lotion in Semarang City, with a sample of 96 respondent selected using a purposive sampling technique. The data analyzed is primary data collected using a questionnaire. Based on the results of the SPSS version 26 test, the results of the research instrument showed the all indicators were declared valid and all variables were declared reliable. The results of the t test and regression coefficient show that the product quality variable has a positive and significant effect on decisions, electronic word of mouth has a positive and significant effect on purchasing decisions, while price perception does not have a significant effect on purchasing decisions. Based on the model test results, the three independent variables were able to explain 64.3 percent of the dependent variable.