📅 01 July 2025
DOI: 10.51903/pqepwq71
Analisis Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Eccindo
Jurnal Ilmiah Komputerisasi Akuntansi
Universitas Sains dan Teknologi Komputer
📄 Abstract
This study aims to determine the effect of price, promotion and service quality on purchasing decisions at the Eccindo cooperative. This study is a causal study using quantitative methods. The sampling technique used was accidental sampling with a total of 96 respondents who had purchased at the Eccindo cooperative. The data collection technique was by distributing questionnaires. The data analysis technique used Partial Least Square (PLS) using the Smart-PLS Version 3.0 program. The results of this study indicate that. (1) price affects purchasing decisions. (2) promotion affects purchasing decisions. (3) service quality affects purchasing decision.
🔖 Keywords
#Eccindo Market; Price; Promotion; Quality of Service
ℹ️ Informasi Publikasi
Tanggal Publikasi
01 July 2025
Volume / Nomor / Tahun
Volume 18, Nomor 1, Tahun 2025
📝 HOW TO CITE
Agustin, Adetya Dwi; Supardi, Supardi; Febriansah, Rizky Eka, "Analisis Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Eccindo," Jurnal Ilmiah Komputerisasi Akuntansi, vol. 18, no. 1, Jul. 2025.
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