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This article examines the leadership of Bu Nyai at Al-Azhar Azzayadiyah Islamic Boarding School as a representation of gender equality within traditional Islamic educational institutions. This study employs a descriptive qualitative approach using in-depth interviews, participatory observation, and documentation studies as data collection techniques. The research focuses on how Bu Nyai exercises leadership authority within a pesantren environment that has long been influenced by patriarchal values.\n\nThe findings reveal that Bu Nyai’s leadership is not only cultural and spiritual in nature, but also reflects the transformation of women’s roles within Islamic boarding schools. In carrying out her leadership, Bu Nyai applies charismatic, transformational, and value-based leadership styles grounded in Islamic teachings on justice and equality. This leadership is reflected in her ability to guide students, manage educational activities, build harmonious social relationships, and motivate members of the pesantren community.\n\nFurthermore, the presence of Bu Nyai as a leader demonstrates that women possess equal capabilities in developing Islamic educational institutions. The findings of this study provide important contributions to the development of gender studies in Islamic education in Indonesia, particularly regarding the strategic role of women in pesantren leadership.

This study aims to analyze the influence of coastal cultural tradition-based learning media in the implementation of the Pancasila Student Profile Strengthening Project (P5) on students' learning interest at MTsN 3 Tuban. The background of this research is the lack of integration of coastal local wisdom in learning while the characteristics of madrasah students require a contextual approach that connects material with the surrounding environment. The study uses a quantitative approach with a pretest -experimental design involving 36 eighth-grade students as samples. The research instrument is a learning interest questionnaire with a Likert scale covering aspects of attention, interest, involvement, and continuous desire. Data were analyzed using descriptive statistics and normalized gain test. The results showed a significant increase in students' learning interest with an average score increasing from 68.75 in the pre-test to 82.94 in the post-test with an N-Gain value of 0.45 in the medium category. These findings identify that coastal cultural tradition-based learning media have a positive impact on increasing students' learning interest through contextual and meaningful learning.

Islamic boarding schools, as traditional Islamic educational institutions, have an important role in forming the character, morals and faith of the younger generation in Indonesia. In facing the demands of increasingly modern times, marketing management has become an integral part of the sustainability and development of Islamic boarding schools. This article discusses the importance of marketing management in the context of Islamic boarding schools, as well as the changes and challenges faced in finding a balance between tradition and modernity. Islamic boarding school marketing management involves identifying the target audience, developing an image and brand, utilizing technology, and measuring and evaluating results. Islamic boarding schools must understand who their potential students are, build a positive image, utilize technology, and measure the effectiveness of marketing efforts. The main challenge is to maintain traditional values ​​while opening up to elements of modernity. This can be achieved with technology integration, a unified approach, and partnerships with the business world. Proper marketing management allows Islamic boarding schools to remain relevant in educating the younger generation who are religiously and morally strong while remaining competitive in an increasingly modern world.Thus, marketing management in Islamic boarding schools is key to maintaining and enhancing their role in society, helping them move from tradition to modernity with success.