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This study aims to analyze the phenomenon of slang usage on the TikTok social media platform as a form of linguistic adaptation in digital communication. Using a qualitative descriptive approach, this research examines how users modify language structures to create more effective, expressive, and socially meaningful interactions. Data were collected through participatory observation of content appearing on the For Your Page (FYP) feature and analyzed using textual and contextual methods. The findings reveal that slang formation on TikTok occurs within three main domains: phonological transformation through sound reduction to produce linguistic aesthetics, morphological modification through the creation of efficient acronyms, and cognitive-semantic shifts that redefine the meanings of existing vocabulary. These findings demonstrate that slang is not merely a temporary communication trend, but also functions as an important sociolinguistic instrument for constructing group identity, strengthening emotional connections, and reflecting the cognitive and cultural dynamics of contemporary digital society amid the rapid development of information technology.

The development of digital media has transformed Islamic da’wah into a digitally mediated form of religious communication, reshaping structures of authority, engagement, and community formation. However, existing research remains fragmented and lacks a comprehensive structural map. This study conducted a Systematic Literature Network Analysis (SLNA) of Scopus-indexed publications on Islamic da’wah via digital platforms from 2016 to 2026. Using PRISMA-based screening techniques and bibliometric methods—including co-authorship, co-citation, and co-occurrence analyses with VOSviewer—the study analyzed 74 peer-reviewed journal articles. The results indicate a significant increase in the number of publications, particularly following the COVID-19 pandemic. The field is structured around four main themes: platform-based engagement strategies, youth identity formation, digital authority and ethics, and the adaptation of prophetic communication principles to the online context. Although Indonesia and Malaysia dominate the research output, the collaborative network remains relatively dispersed. New topics such as the influence of algorithms and AI-supported da‘wah suggest an expansion toward interdisciplinary directions. This study provides the first comprehensive map based on Scopus for research on Islamic digital da‘wah and offers a foundation for future theoretical and empirical development.

Social media has become an alternative space for emotional expression among university students, particularly as a medium for sharing personal problems or emotional distress. This study aims to examine the effect of social media use as a venting platform on the mental health of students at STAIN Mandailing Natal. A quantitative associative research design was employed, involving 25 fifth-semester students as respondents. Data were collected using a Likert-scale questionnaire measuring the intensity of social media venting behavior and mental health indicators, including stress, anxiety, mood, and self-confidence. The data were analyzed using descriptive statistics and inferential tests, including correlation and simple linear regression. The findings indicate that social media use as a place for venting has a significant relationship with students’ mental health. Positive responses received through social media tend to improve emotional well-being, while negative responses may increase stress and anxiety levels. These findings suggest that social media can function both as a supportive and risky environment for students’ mental health, depending on how it is used. Therefore, students are encouraged to use social media wisely, and educational institutions are advised to provide mental health literacy and guidance related to healthy social media use.

This research was conducted based on the importance of the image of educational institutions in gaining public trust, making the role of Public Relations (PR) as a public communication manager highly essential. MTs Fathur Rahman Sukorambi Jember was chosen as the research site because the institution is currently striving to enhance its positive image through the optimization of media and sustainable publicity strategies. The aim of this study is to describe the role of PR in building the image of the madrasah, as well as to analyze the communication strategies employed, the forms of publicity implemented, and the challenges faced in its execution.This research applies a qualitative approach with a field research design. Informants were selected through purposive sampling, involving parties considered relevant and knowledgeable about public relations activities, such as the head of the madrasah, PR staff, teachers, students, and parents’ representatives. Data were collected through observations of madrasah activities, in-depth interviews, and documentation in the form of archives and published media. The data were analyzed descriptively, emphasizing the researcher’s interpretation of communication patterns, publicity strategies, and their impact on public perception of the madrasah’s image.The findings reveal that PR functions as a communicator, mediator, and builder of a positive madrasah image. The use of conventional media and digital platforms such as Facebook, Instagram, and WhatsApp Groups has proven effective in reaching a wider community and enhancing public interaction. Documentation of academic and non-academic activities also strengthens the legitimacy of the institution’s achievements. The main obstacles encountered include limited human resources, technological facilities, and consistency in information management. Nevertheless, overall, the role of PR has been proven significant in improving the positive image of MTs Fathur Rahman Sukorambi Jember.

Social media has become an integral part of Generation Z's life, including elementary school students, who are known as the tech-savvy generation. This study aims to examine Generation Z students' perceptions of the influence of social media on their academic behavior and learning concentration through a literature study approach. Data were collected from various current literature sources and analyzed using thematic analysis methods. The results of the study indicate that social media has a dual impact: platforms such as YouTube and educational applications such as Kahoot increase motivation and access to learning resources, but uncontrolled use causes distraction, procrastination, and decreased learning concentration. The characteristics of Generation Z, such as dependence on technology and the need for digital existence, strengthen the influence of social media on their academic behavior. Therefore, a balanced educational approach is needed to maximize the benefits of social media while minimizing its negative impacts. This study provides insight for educators and parents in managing the use of social media wisely.

The advancement of information technology has shifted marketing strategies from conventional to digital platforms, with TikTok emerging as a key driver of modern consumer behavior, including impulse buying. This phenomenon is evident in the local perfume industry, such as SAFF & Co, which has successfully captured a significant market share through strong content strategies. This study aims to analyze thej nfluence of Content Marketing, Price Discount, and Online Customer Review on Impulse Buying of SAFF & Co perfume via the TikTok application in Surabaya. A quantitative associative approach was employed, using an online questionnaire distributed to 100 TikTok users who have purchased the product. The data were analyzed using multiple linear regression. The results indicate that Content Marketing and Price Discount have a positive and significant effect on Impulse Buying, while Online Customer Review does not show a significant partial effect. However, simultaneously, all three variables positively and significantly influence Impulse Buying. These findings imply that businesses can stimulate consumer impulse purchases through effective content and discount strategies, while the role of customer reviews still requires optimization to strengthen their psychological impact on consumer purchasing decisions in social media environments.

This paper discusses the challenges and ethical solutions in the practice of da'wah through digital media. In the rapidly developing digital era, platforms such as social media, blogs, and video sites provide unprecedented opportunities for Islamic da'wah to reach a global audience. However, the ease of dissemination of information also poses significant challenges, such as the spread of inaccurate information, negative or provocative content, and violations of regulations. This paper discusses these challenges and suggests solutions, including education and training for da'wah (preachers), the use of trusted platforms, collaboration with communication experts, and the development of digital da'wah ethics guidelines. This study uses a qualitative descriptive approach that aims to understand and describe the phenomenon of da'wah ethics in digital media in depth. Literature study is used as a data collection technique to explore the principles of da'wah ethics, the challenges faced by da'is in digital media, and the solutions proposed by communication and religious experts. This methodology allows researchers to gain a rich and holistic understanding of the challenges of digital da'wah ethics and their relevance in the context of modern communication. This study analyzes the impact of digital media on da'wah practices, with an emphasis on ethical considerations in content creation and interaction. It is concluded that da'wah in the digital era requires a careful and ethical approach to maintain the integrity and credibility of Islamic teachings while understanding the complexity of digital communication.

In today's digital era, social media has developed into a major platform for networking, sharing information and communicating. Toxic is behavior on social media that is described as destructive, hostile, and embarrassing. Conflict, societal divisions, and psychological harm can all result from this practice. This study uses a thematic method with a thematic approach. The results of this study discuss from the perspective of hadith which refers to the sayings and deeds of the Prophet Muhammad, there are guidelines and standards that can help individuals deal with harmful social media. This journal will look at the negative effects of social media from a hadith point of view, emphasizing the meaning and application of hadiths. In the results of his research, it is hoped that people will become more aware of the harmful effects of toxic social media and take steps to reduce destructive behavior and promote inclusive and healthy communication by taking into account the principles and teachings of the Prophet Muhammad.

 Over time, schools have adopted various learning technologies, one of which is the use of quiz-based media. Quizizz is an educational platform that presents learning in a gaming format, utilized as a tool for educating students. However, due to its proven benefits in education, especially in the subject of Islamic Cultural History, teachers at Madrasah Aliyah Negeri 2 Wonosobo continue to opt for its use in their teaching. The objectives of this research are: (1) To understand the Quizizz-based digital media in teaching Islamic Cultural History at MAN 2 Wonosobo, (2) To understand how teachers develop Quizizz-based digital media in the subject of Islamic cultural history at MAN 2 Wonosobo, (3) To understand the implications of Quizizz-based digital media in teaching Islamic cultural history at MAN 2 Wonosobo. The research method applied in this study is qualitative with a descriptive approach. This approach involves the use of observation methods, interviews, content analysis, and other data collection techniques. The study was conducted in the environment of Madrasah Aliyah Negeri 2 Wonosobo. After the data collection, data analysis was carried out, including the processes of reduction, presentation, and conclusion drawing. The findings of the study indicate that teachers have utilized the Quizizz digital platform in teaching Islamic Cultural History at MAN 2 Wonosobo, and students have responded positively. The study also illustrates that the utilization of Quizizz in teaching Islamic Cultural History at MAN 2 Wonosobo has proven to be quite successful, although there are some challenges that need to be addressed.

Muhammad Faizar is a famous ustadz for his preaching using the Shar'iyah ruqiyah method. Ustadz Muhammad Faizar actively preached through his YouTube Channel through ruqiyah medicine. The purpose of this study is to understand public interaction on social media, especially on the YouTube platform through the account of Ustadz Muhammad Faizar. This research uses qualitative methods with a netnographic approach whose focus of observation is the YouTube social media approach. The object of this research is content in the form of ruqiyah impressions on the YouTube channel "Ustadz Muhammad Faizar". The results of this study show that of all the content of Ustad Muhammad Faizar da'wah videos on YouTube from 2020 the theme of ruqiyah syar'iyah. The content that netizens like the most is Qur'anic verse therapy for healing from magic. These findings are a requirement that digital media is one of the potential means for Islamic da'wah.