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This research was conducted based on the importance of the image of educational institutions in gaining public trust, making the role of Public Relations (PR) as a public communication manager highly essential. MTs Fathur Rahman Sukorambi Jember was chosen as the research site because the institution is currently striving to enhance its positive image through the optimization of media and sustainable publicity strategies. The aim of this study is to describe the role of PR in building the image of the madrasah, as well as to analyze the communication strategies employed, the forms of publicity implemented, and the challenges faced in its execution.This research applies a qualitative approach with a field research design. Informants were selected through purposive sampling, involving parties considered relevant and knowledgeable about public relations activities, such as the head of the madrasah, PR staff, teachers, students, and parents’ representatives. Data were collected through observations of madrasah activities, in-depth interviews, and documentation in the form of archives and published media. The data were analyzed descriptively, emphasizing the researcher’s interpretation of communication patterns, publicity strategies, and their impact on public perception of the madrasah’s image.The findings reveal that PR functions as a communicator, mediator, and builder of a positive madrasah image. The use of conventional media and digital platforms such as Facebook, Instagram, and WhatsApp Groups has proven effective in reaching a wider community and enhancing public interaction. Documentation of academic and non-academic activities also strengthens the legitimacy of the institution’s achievements. The main obstacles encountered include limited human resources, technological facilities, and consistency in information management. Nevertheless, overall, the role of PR has been proven significant in improving the positive image of MTs Fathur Rahman Sukorambi Jember.

Social media has become an integral part of Generation Z's life, including elementary school students, who are known as the tech-savvy generation. This study aims to examine Generation Z students' perceptions of the influence of social media on their academic behavior and learning concentration through a literature study approach. Data were collected from various current literature sources and analyzed using thematic analysis methods. The results of the study indicate that social media has a dual impact: platforms such as YouTube and educational applications such as Kahoot increase motivation and access to learning resources, but uncontrolled use causes distraction, procrastination, and decreased learning concentration. The characteristics of Generation Z, such as dependence on technology and the need for digital existence, strengthen the influence of social media on their academic behavior. Therefore, a balanced educational approach is needed to maximize the benefits of social media while minimizing its negative impacts. This study provides insight for educators and parents in managing the use of social media wisely.

This research examines the management of facilities and infrastructure at the Madrasah Aliyah Laboratory of UIN North Sumatra (UIN SU) using quantitative and qualitative approaches. The aim of the research is to identify the main obstacles in facility management and provide strategic recommendations for improvement. Through a quantitative survey, it was found that there were significant differences in perceptions between teachers and students regarding the condition of school facilities, with teachers tending to be more critical. Further analysis shows that planned and routine maintenance plays an important role in preventing further damage and reducing long-term repair costs. In addition, the level of student satisfaction with facilities and infrastructure varies by grade level, with students in higher grades showing lower levels of satisfaction. A qualitative approach through in-depth interviews revealed that budget constraints were the main obstacle in facility management. Based on these findings, several strategic recommendations were proposed, including increasing budgets and resources through collaboration with external parties, implementing continuous training programs for teachers and staff, improving communication with parents, and implementing information technology in facility management. It is hoped that the implementation of these recommendations can improve the quality of management of facilities and infrastructure, which will ultimately have a positive impact on the quality of education in this madrasa. This research makes an important contribution to the education management literature, especially in the context of madrasas in Indonesia, and becomes a reference for future research and practice.