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This research stems from the urgency of the role of public relations in Islamic educational institutions, particularly madrasas, which is increasingly complex and strategic in the current digital and information era. Public relations is not only tasked with disseminating information but also with building an image, maintaining public trust, and managing effective communication between the madrasa and various stakeholders such as students, parents, teachers, and the wider community. This study aims to identify and analyze the application of ethics and professionalism in public relations at SMP Plus Darus Sholah in Jember and its impact on the institution's image and public trust. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observation, and documentation. The findings indicate that the application of Islamic ethical values—such as shiddiq (honesty), amanah (trustworthiness), and tabligh (transparency)—in public relations practices significantly enhances the madrasa's credibility and public trust. Additionally, the professionalism of public relations officers, characterized by structured communication planning and interpersonal ethics, plays a crucial role in building a positive institutional image. However, challenges such as a lack of formal training and understanding of ethical standards remain. The implications of this study highlight the need for policy recommendations to enhance the capacity and integrity of public relations personnel in Islamic educational institutions to support their role as the forefront of institutional communication.

Conflict is a universal phenomenon that emerges in various aspects of life, ranging from education, social interactions, and law to ecological systems. Its complex dynamics require a deeper understanding of both the underlying sources and levels of conflict to enable constructive management. This study aims to systematically review the literature on conflict with a focus on two key aspects: *sources of conflict* and *levels of conflict*. The method employed is a literature review by searching articles through Google Scholar and Publish or Perish (PoP) using the keywords “sources of conflict” and “levels of conflict.” From an initial pool of 30 articles, screening was conducted based on relevance, recency (2019–2025), and open access availability. The final selection yielded 7 articles for in-depth analysis. The findings indicate that sources of conflict include internal factors (psychological, values, communication), external factors (ecological, socio-cultural), and structural dimensions (legal, political). Levels of conflict were identified at the intrapersonal, interpersonal, group, and structural levels. This review highlights that conflict is a multidisciplinary phenomenon requiring integrative examination. The implications suggest the need for developing a cross-disciplinary conceptual framework to understand conflict comprehensively and to provide a stronger basis for more effective resolution strategies.

Principal communication is the process of conveying information to teachers and forwarded to students. The purpose of this study was to determine the principal's communication, including: Teacher professionalism; Teacher discipline; and Teacher responsibility. Qualitative approach with descriptive method. In terms of data collection is through literature study, literature study is the initial step in the data collection method. Literature study is a data collection method that is directed at finding data and information through documents, both written documents, photographs, images, and electronic documents that can support the writing process. The subjects of the study were teachers, principals, and school committees at Madrasah Aliyah Islamiyah Sunggal. The results of the study found: Principal communication in improving teacher professionalism is conveying messages to teachers both verbally and in writing; Principal communication in improving teacher discipline is providing exemplary examples by attending school on time; Principal communication in improving teacher responsibility is interpersonal communication, communication in solving problems in learning by coordinating and finding solutions with the school committee and supervisor, and the relevant Education Office. It is expected that the committee and the principal can provide encouragement and guidance in teacher performance regarding professionalism, discipline and teacher responsibility effectively and efficiently so that it can improve teacher performance in schools.