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The evaluation of textbooks is a strategic step to ensure the alignment of instructional materials with curricular goals and the needs of learners. In the context of teaching Arabic at the university level, writing skills (mahārah kitābah) are an essential component in shaping productive and communicative language abilities. This study aims to evaluate the representation and development of writing skills in the Arabic Language Book Marhalah Three, published by the Language Center of UIN Sultan Syarif Kasim Riau in 2018. The study employs a descriptive qualitative approach using a document analysis method. Data were collected through content analysis of the textbook using a foreign language textbook evaluation rubric, which includes aspects such as content, instructional approach, and the suitability of the material to students' competencies. The findings indicate that although the book is organized with a systematic instructional structure and thematically relevant content, the development of writing skills is still primarily based on a structural approach and lacks diverse, communicative exercises. These findings suggest the need for improvement in the textbook by integrating communicative, integrative, and contextual approaches in order to enhance the effectiveness of mahārah kitābah instruction in higher education settings.

This study aims (1) to determine the ability of mastery of mufradat in seventh grade students of Madrasah Tsanawiyah Babang Luwu before and after applying puzzle book media. (2) to determine the effectiveness of puzzle book media in improving mastery of mufradat for seventh grade students of Madrasah Tsanawiyah Babang Luwu. The method used in this research is Classroom Action Research (PTK) with Kemmis and McTaggart model which consists of two cycles. Data were collected through observation, tests, and interviews. The results of this study are (1) classroom action research conducted by researchers can be concluded that the use of puzzle book media is effective to be applied to seventh grade students (Research Class) by looking at the increase in the results of students' mastery of mufradat which increased through puzzle book media. (2) The percentage increase in cycle I can be seen that out of 23 students, 10 students with a percentage of (43%) were complete, while 13 students with a percentage of (57%) were not complete. As for cycle II, it can be seen that out of 23 students, 19 students were complete with a percentage (83%), while those who were not complete were 4 students with a percentage (17%). From cycle I to cycle II there was an increase in learning outcomes by (40%). Thus in cycle II the learning outcomes were said to be complete.

Method is the most important element in the Islamic education learning process. Because methods are among the determining factors for the success or failure of education and learning. And it would be good if the learning methods were appropriate and relevant to the needs and conditions of students in the learning process. The output in Islamic education is the confirmation that students must have the ability to understand, believe and practice Islamic teachings as a concrete result of the learning process. And to make this happen, learning methods in Islamic education must be based on primary sources, namely the Koran and the Hadith of the Prophet SAW which have been tested for validity with current developments. Islamic education learning methods that can be applied according to the perspective of the Qur'an and Hadith include: the method of bil hikmah, example, stories, ibrah or mau'izah, habituation or habituation, parables, punishment and reward, lectures, discussions or dialogue and jidal or debate, question and answer, demonstration, and practice or repetition. In essence, the Qur'an or Hadith is a solution in the process of human life that must be studied and understood in order to achieve its essence in living human nature as a servant of Allah SWT.

In the current era, many institutions compete to build an image. Public relations (public relations) or what is usually called public relations (PR), is something that is familiar to every educational institution and institution outside of education. Public relations is one of the strategies in forming an institution's image, both positive and negative. This type of research method uses library research or library research. The results of the research The basic function of Public Relations (PR) is not to present the organization's views or public attitudes, but to reconcile or adjust to the public interest any personal aspect of the organization or corporate behavior that has social significance. So here PR functions to help organizations make adjustments to the environment in which the organization operates. The importance of the position of PR for the organization and for the organization's reputation. Political, social and technological changes in society at large, coupled with the emergence of a global economy, have increasingly confirmed the need for PR programs to be implemented. Through regular strategies at every level of business. What should not be forgotten is that every member of an organization is a representative of a company or organization, and all their behavior will reflect the overall image of the company or organization. By creating, implementing, monitoring and measuring a professional PR strategy, each organization can feel comfortable with itself, and employees or members of the organization will also feel comfortable with their leaders.