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Bank BTN Syariah Bekasi Branch is one of the Islamic banking institutions operating in Indonesia and plays an important role in providing sharia-based financial services. In running its business, this bank faces various challenges, one of which is the achievement of work targets by employees who are not optimal. The results of the performance assessment show that employee performance is still relatively low. This condition is allegedly influenced by low work motivation and leadership style that has not been able to drive maximum productivity, thus impacting operational effectiveness and achieving overall company goals. The purpose of this study is to determine the influence of leadership style and work motivation on the performance of employees of Bank BTN Syariah Bekasi Branch, the research data sources used include primary data and secondary data, the type of research data is quantitative, the number of respondents in the study is 56 respondents, the data processing method used, descriptive analysis, multiple regression analysis, determination coefficients and hypothesis tests. Based on the results of the study, it shows that the leadership style variable has a positive influence on employee performance. Meanwhile, work motivation has no effect on employee performance. Simultaneously, there is an influence of leadership style and work motivation on employee performance. This can be proven based on the recorded F value of 43,883. which means it is greater than the F value of the table of 3.175. (43,883 > 3,175). In addition, the resulting significance value is 0.000, which is smaller than the significance level of 0.05 (0.000 < 0.05).  

The assignment problem discusses the problem of creating maximum sales, CV Surya Pelangi assigns its selected employees to enter the target market. CV Surya Pelangi has problems allocating its employees to the target market that has been determined. Before allocating its employees, CV Surya Pelangi has conducted training first. The income data of each employee in these markets is in (thousands) during training, therefore it is necessary to solve the employee allocation problem. The method used in this study is the Hungarian Method, with a focus on the maximization approach. The Hungarian method is known to be effective in solving assignment problems where there are similarities in the number of employees and allocations, and the goal is to optimize the allocation. In this case, maximization means finding a combination of assignments that produce the highest total profit value.  

In the current era, many institutions compete to build an image. Public relations (public relations) or what is usually called public relations (PR), is something that is familiar to every educational institution and institution outside of education. Public relations is one of the strategies in forming an institution's image, both positive and negative. This type of research method uses library research or library research. The results of the research The basic function of Public Relations (PR) is not to present the organization's views or public attitudes, but to reconcile or adjust to the public interest any personal aspect of the organization or corporate behavior that has social significance. So here PR functions to help organizations make adjustments to the environment in which the organization operates. The importance of the position of PR for the organization and for the organization's reputation. Political, social and technological changes in society at large, coupled with the emergence of a global economy, have increasingly confirmed the need for PR programs to be implemented. Through regular strategies at every level of business. What should not be forgotten is that every member of an organization is a representative of a company or organization, and all their behavior will reflect the overall image of the company or organization. By creating, implementing, monitoring and measuring a professional PR strategy, each organization can feel comfortable with itself, and employees or members of the organization will also feel comfortable with their leaders.