SciRepID - Scientific Publication Search

Publication Search

41,520 articles from 397 journals · 1,447 citations tracked

Showing 1-20 of 59

Analytics

Fauziah Nasution; Rahmi Aulia; Siti Khairuna Salwa Lubis; M. Iqbal Ritonga; Sofi Mayla Humairah

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The phenomenon of moral degradation and the increase in negative activities among children during the crucial hours between dusk and evening have become serious challenges for the community in Ujung Negeri Kahan Village. This community service research aims to evaluate and optimize the role of the "Maghrib Mengaji" program as a preventive instrument to shield children from unhealthy environmental influences and gadget dependency. The method employed in this service is participatory mentoring using the Asset-Based Community Development (ABCD) approach, involving religious leaders, parents, and village officials. Through the restructuring of activities in mosques and prayer rooms, this program focuses not only on Qur'anic literacy but also on the cultivation of noble character (akhlakul karimah). The results indicate a significant transformation in behavior; children who previously engaged in counterproductive outdoor activities are now more focused on positive spiritual and social endeavors. The success of the program is indicated by a decrease in the intensity of nighttime wandering and an increase in learning discipline. The conclusion of this activity confirms that community synergy through structured religious programs is effective in reducing the potential for juvenile delinquency and strengthening the moral resilience of the younger generation at the rural level.

Maulana Iman Jaya; Nurrabiatul Nurrabiatul; Muhammad Hambali; Nida Aulia Nurfadillah; Sederhana Zai +3 more

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Teachers’ managerial competence plays a crucial role in ensuring effective and relevant learning, particularly in vocational education. Teachers are required not only to master subject matter but also to plan, manage, and evaluate learning through well-structured and contextual learning tools. This Community Service activity aimed to strengthen teachers’ managerial competence through training on the development of learning tools using a deep learning approach at SMK Muhammadiyah 2 Tangerang Selatan. The implementation method included conceptual material delivery, practical training, and mentoring in designing learning tools. The deep learning approach was applied to encourage learning designs that emphasize deep understanding, critical and reflective thinking, and alignment with workplace demands. The results showed an improvement in teachers’ understanding and skills in developing more systematic, innovative, and adaptive learning tools aligned with 21st-century competencies. This activity contributed positively to strengthening teachers’ roles as learning managers and supporting the improvement of learning quality in vocational schools.

Asrifah Nabila; Muhammad Haikal Amril Tanjung; Wahyu Pinastia Ningrum; Zahra Safira; M. Fakhriza

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This research aims to identify and design relevant digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Sikeben Village, with the goal of enhancing business sustainability through the utilization of the village’s social media platforms. The study employs a descriptive qualitative approach using interviews, observations, and documentation analysis involving MSME entrepreneurs, village officials, and social media managers of the village. The findings indicate that leveraging the village’s social media can expand market reach, improve customer interaction, and construct a positive image of local products. However, challenges remain, such as limited digital literacy, internet infrastructure issues, and a lack of systematic content strategies. As a result, the study proposes a community-based digital marketing model, which includes market segmentation, strengthening local content, stakeholder collaboration, and data-driven evaluation.

Ruminingsih; Aguk Nugroho; Mokh Tho’if; Achmad Wildan D; Dhyan Purwitarini +1 more

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Waste-related issues have become increasingly complex environmental challenges as a result of population growth and shifting consumption patterns within society. Although Indonesia has established a legal framework through Law Number 18 of 2008 on Waste Management, its implementation at the community level continues to encounter various obstacles, particularly low legal awareness and an underdeveloped legal culture. This community service program aims to foster and strengthen a legal culture in waste management as an effort to promote environmental sustainability in Mrutuk Village, Widang District, Tuban Regency. The activities were conducted using participatory and descriptive approaches, including legal education, dissemination of waste management regulations, reinforcement of legal substance and enforcement structures, and community-based assistance. The results demonstrate an improvement in public understanding and awareness of the importance of managing waste in accordance with legal provisions, a shift in attitudes from compliance motivated by supervision toward voluntary compliance, and the emergence of community initiatives to actively engage in environmentally oriented waste management. Therefore, strengthening legal culture has proven to be a crucial instrument in encouraging environmentally responsible behavior and supporting the achievement of sustainable development.

Nugroho Suryo Bintoro; Nurman Fadjar Setiawan; M. Afif Khoiruddin

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The development of rural economies based on locally superior commodities is an integral part of inclusive and sustainable development strategies. Sumberdem located in Wonosari Subdistrict, Malang Regency, possesses significant potential for the development of coffee-based ecotourism. However, this potential remains largely underutilized due to several structural and institutional constraints. Key challenges include inadequate supporting infrastructure, limited capacity of local human resources, and the absence of downstream processing for coffee products. This community engagement program implemented an adaptive approach known as the Lumintu model, rooted in the Participatory Rural Appraisal (PRA) framework. Field assessments revealed critical limitations such as poor road access to plantation areas, insufficient agricultural irrigation, and weak digital connectivity. Moreover, the capacity of village institutions—such as the Village-Owned Enterprises (BUMDesa) and coffee farmer groups—remained low, resulting in local coffee products with limited added value. The initial implementation of the program has shown promising results, particularly in strengthening institutional capacity through training on tourism business management and high–value coffee processing. Furthermore, product diversification through the development of coffee-based agrotourism and digital marketing innovations has been successfully introduced. Overall, this community engagement initiative has provided a concrete solution to rural development challenges in Sumberdem Village. Moving forward, the village is expected to strengthen its position as a sustainable coffee ecotourism destination and improve the long-term economic well-being of its residents. The proposed development model also holds the potential for adaptation and replication in other rural areas with similar characteristics, thereby supporting the broader achievement of the Sustainable Development Goals (SDGs).

Khairani, Fuji; Suriana , Iin; Listiandini, Oktariya Heni; Juliatin Am, Riza Lutvia

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Low levels of maternal knowledge and appropriate nutritional practices, combined with limited continuity of nutrition education from health workers, remain significant risk factors for maternal and child health problems, including stunting. The GEMPITA Program (Gerakan Edukasi MPASI Tepat dan Aman / Safe and Appropriate Complementary Feeding Education Movement) was implemented as a community service initiative to improve nutritional knowledge, skills, and practices among families in the working area of Teratak Public Health Center. The program employed structured methods, including socialization, education, training, demonstrations, mentoring, and non-formal monitoring and evaluation. The target participants were mothers with children aged 6–24 months, as well as health workers and community health cadres. Program effectiveness was assessed using pretest posttest measurements and direct observation of behavioral changes. The results demonstrated a significant improvement in maternal knowledge regarding appropriate complementary feeding, enhanced skills in age-appropriate food preparation, and improved hygienic and nutritious feeding practices. In addition, the capacity of health workers to deliver nutrition education was strengthened. Overall, the GEMPITA Program proved effective in improving family nutrition practices and reinforcing the role of the public health center in stunting prevention through a sustainable community empowerment approach.

Tia Nava Utari Tanjung; Dinda Syahfitri Ramadhani; Ajizah Sapitri Siregar; Siti Aisyah

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Financial literacy is a fundamental skill that should be introduced from an early age to shape wise financial behavior. Elementary school students need to understand basic financial concepts to recognize the value of money, distinguish between needs and wants, and develop saving habits. However, many children still lack adequate financial literacy. This activity aims to improve financial literacy among elementary school students through a saving habituation strategy at SD Negeri 040530 Bunuraya, Bunuraya Village, Tigapanah District, Karo Regency, North Sumatra Province, Indonesia. The methods used included observation, teacher interviews, financial literacy socialization, and hands-on assistance in saving activities. The strategies implemented involved simple financial education, pocket money management simulations, creating piggy banks, and conducting regular saving programs at school. The results showed an improvement in students’ understanding of money functions, the importance of saving, and positive changes in financial behavior. Students became more accustomed to setting aside their pocket money and demonstrated more frugal and responsible attitudes. This activity indicates that consistent and structured saving habituation can be an effective strategy for improving children’s financial literacy from an early age.

Mariyani Mariyani; Zirlia Anggraini; Yanti Arnilis; Firmawati Firmawati; Riska Riska +3 more

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Parental mental health plays a critical role in fostering healthy parenting practices, particularly during early childhood. Nevertheless, many parents, including homemakers and working mothers, continue to demonstrate limited awareness of the importance of maintaining psychological well-being in the parenting process. This community service initiative aimed to enhance parents’ mental health literacy and raise awareness of its implications for parenting practices. The program employed a mental health education and outreach approach, incorporating structured presentations, interactive discussions, question-and-answer sessions, and the provision of practical coping strategies applicable to daily life. The activity was implemented among parents of kindergarten pupils. The findings indicated a notable improvement in participants’ understanding of parental mental health, increased awareness of stress management in parenting contexts, and an enhanced capacity to apply simple strategies to maintain emotional regulation. Moreover, participants demonstrated active engagement and positive responses throughout the programme. This initiative contributes to strengthening parental mental health awareness as a preventive measure to support healthier and more adaptive parenting practices within the family setting.

Muhammad Azy Rahmanda Lubis; Fadhila Isfa; Nurkomaria Nurkomaria; Azhela Dwi Aryani; Ramadhan Nasution

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This study examines the utilization of social media in improving the competitiveness of cassava chips and lidah manis SMEs in Pematang Serai Village, Tanjung Pura District, Langkat Regency, North Sumatra Province. The rapid development of information technology has encouraged SMEs to shift from conventional marketing methods to more effective and efficient digital marketing practices. This research employs a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and documentation involving SME actors. The results indicate that the use of social media platforms such as WhatsApp, Facebook, and Instagram is able to expand market reach, increase product visibility, and strengthen relationships between business owners and consumers. Attractive promotional content, consistency in posting, and responsive communication are proven to influence consumer buying interest and trust. However, SMEs still face challenges, including limited digital literacy, time management constraints, and the lack of structured marketing strategies. Therefore, continuous training and assistance are needed so that SMEs can optimize the use of social media more effectively. This study is expected to serve as a reference for the development of digital-based SMEs in rural areas.

Yusro Edy Nugroho; Siti Hadiati Nugraini; Asep Purwo Yudi Utomo; Inna Havidatus Saniyah; Indri Dwi Astuti +1 more

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The Bulusari Film Village Community possesses considerable potential as a community-based creative space, yet it continues to face limitations in technical film production skills and community management. This community engagement program aims to strengthen the community’s creative capacity and professionalism through training in scriptwriting, cinematography, production, and film editing, as well as reinforcing organizational management using the Participatory Community Appraisal (PCA) approach. The activities were implemented through five major stages, namely needs identification, formulation of alternative solutions, technical training, short film production mentoring, and strengthening of the community’s management system. The results demonstrate significant improvements in members’ technical competencies across all stages of film production, from pre-production to post-production. The community successfully produced a script and one short film with enhanced visual and narrative quality compared to their earlier works. In addition, the establishment of a new organizational structure, operational SOPs, and a simple administrative system effectively improved community governance. The program also broadened the community’s collaborative network with local government, educational institutions, and other creative groups. These findings indicate that PCA-based empowerment supports increased creativity, autonomy, and competitiveness among local creative communities in alignment with the SDGs, particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 11 (Sustainable Communities).

Deasy Widyasatomo; Wika Matana

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The traditional homes of indigenous communities in Indonesia are highly vulnerable to natural disasters, particularly earthquakes, due to Indonesia's location in the Pacific Ring of Fire, which experiences high seismic activity. This situation demands the strengthening of traditional buildings to withstand potential earthquakes. Stilt houses, as a form of traditional architecture, possess characteristics that actually support earthquake resilience, such as flexible structures, the use of lightweight materials, and the application of local wisdom passed down through generations. With the development of modern construction techniques, stilt houses have the potential to become safer and more adaptable dwellings to earthquake shocks. However, indigenous communities, particularly those living in earthquake-prone areas and with lower levels of education, often face limited knowledge and skills related to the basic principles of earthquake-resistant construction. This lack of understanding results in traditional house construction without considering structural safety aspects, ultimately increasing the risk of serious damage and even collapse during an earthquake. These impacts not only threaten life but also cause significant material losses. This community service activity aims to improve the preparedness and resilience of the Sentani Indigenous community by developing earthquake-resistant stilt house models, increasing knowledge and skills in earthquake-safe house construction and maintenance, and encouraging the use of innovative technology and materials. The expected outcomes are the creation of model houses that can serve as examples and the dissemination of information on earthquake-resistant construction technology.

Nur Aisyah; Saleh, Mustakim; Adha, Isna Dia’ul; Anwar, Azwan; Agussalim, Hastuti

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The application of Mastery Learning in Olympiad mentoring at Darussalam Islamic Junior High School was carried out using a classroom action research model involving 20 students from grades 8 and 9. The mentoring process followed a cyclical structure consisting of planning, action, observation, and reflection, supported by observation techniques, tests, and documentation. The implementation of the mastery learning model effectively improved students’ mathematics learning outcomes, as shown by a significant increase in mastery levels: 65% before the intervention, 75% after the first cycle, and 90% after the second cycle. In addition, the average learning score rose from 71 in the first cycle to 87 in the second cycle, reflecting substantial progress in understanding and problem-solving abilities. These results indicate that Mastery Learning not only enhances students’ mathematics performance but also strengthens their readiness and confidence to compete in the National OSN competition, demonstrating the model’s positive contribution to academic achievement and Olympiad preparation.

Prima Setia Judha Pranatha; Emik Rahayu; Cindy Citya Dima; Rahmanti Asmarani

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Kyriad Hotel Arra Cepu is a star-rated hotel located in Blora Regency that plays an important role in supporting tourism activities, business travel, and the development of the local hospitality industry. Despite its strategic position, initial observations and discussions with hotel management revealed several challenges related to service quality, which has not yet fully aligned with current hospitality industry standards. These challenges include limited continuous staff training, inconsistencies between employee competencies and established standard operating procedures, and insufficient professional communication skills. In response, a community service program was developed in the form of competency-based training specifically tailored to the needs of Kyriad Hotel Arra Cepu. The program aims to enhance human resource quality through structured and intensive training aligned with the Indonesian National Work Competency Standards in the hospitality sector, covering Front Office, Housekeeping, Food and Beverage Products, and Food and Beverage Service. The training was implemented using a participatory and hands-on approach supported by ongoing coaching. Training materials included hotel hygiene and sanitation, excellent service practices, telephone operator etiquette, and basic English communication. This program provides direct benefits by improving employee competence, professionalism, and guest satisfaction, while also supporting the implementation of the Tri Dharma of Higher Education and strengthening collaboration between academia and the hotel industry. The expected outcomes include improved staff skills, higher service quality, and a replicable training model for similar hotels.

Hapsari Shinta Citra Puspita Dewi; Nurhasan, Nurhasan; Erta, Erta

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Village entrepreneurship is an initiative designed to stimulate regional economic growth by accelerating the development of rural areas, which have long been perceived as slow, less productive, and lagging behind urban centers. The creation of entrepreneurial villages offers a concrete strategy to enhance community productivity because it encourages all components of the village government, residents, and local institutions to participate in structured and collaborative entrepreneurial activities. Such villages are expected to generate new economic opportunities, strengthen local industries, and increase community independence. However, initial observations from this Community Service program show that partner villages still face significant barriers, including limited land area, geographical remoteness, and inadequate human and natural resources. Many peripheral villages have not yet utilized digital technology effectively, making it difficult to expand markets or access broader economic networks. In addition, challenges related to financial access, limited talent development, socio-cultural constraints, and weak market infrastructure continue to hinder economic progress. These conditions demonstrate the urgent need for strategic assistance, capacity-building programs, and stronger support systems to help villages transform into sustainable entrepreneurial ecosystems capable of contributing to long-term regional development.

Sri Wahyuningsih; Yulianawati Yulianawati; Wahyumi Ekawanti

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Cahaya Amal Soleh Foundation is a social institution that focuses on community service through various institutional programs engaged in social, education, and community empowerment. However, a number of operational staff who do not have a financial background have difficulty in understanding and managing financial reports effectively. This study aims to assist staff through the On-the-Job Learning and Development Program (OLDP) themed Finance for Non-Finance with the SIAPIK (Islamic Boarding School and Social Charity Accounting Information System) application approach. The method used is a qualitative approach with a participatory model, involving direct training, transaction recording simulations, and evaluation of participant understanding. The results of the assistance showed a significant increase in staff understanding of basic accounting principles, transaction recording, and SIAPIK-based financial reporting. These findings indicate that a practical approach through an application based on the foundation's needs can improve the financial capacity of non-accounting staff. The implications of this activity reinforce the importance of digitizing the financial system of social organizations and the need for ongoing training for human resources so that accountable and transparent financial governance can be realized sustainably. In addition, the results of this program highlight that the integration of technology and participatory training can overcome barriers in financial literacy among non-finance staff. The SIAPIK application provides an accessible interface and structured modules that are easy to understand, thereby reducing the complexity usually associated with financial management. Staff who previously felt unconfident in processing financial transactions gradually gained competence and independence in applying accounting procedures. The training also fostered collaborative learning, where participants supported each other in solving case simulations, enhancing not only technical knowledge but also teamwork and problem-solving skills. Furthermore, the foundation’s management expressed that the program positively contributed to institutional performance by ensuring more reliable and transparent financial reporting.

Reza Muhammad Rizqi; Jayanti Mandasari; Sriyatun, Sriyatun

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The community service activity carried out with farmer groups in Kelungkung Village, Sumbawa Regency, aims to enhance farmers’ capacity and independence through an innovation-based business approach. The specific objectives of this activity include: (a) developing an innovation-oriented business model to support agricultural product enterprises, (b) strengthening marketing management for competitiveness, (c) improving skills in simple financial management analysis, and (d) providing an understanding of creative thinking methods capable of generating innovations by integrating community needs, technological potential, and business success factors. The methods applied involved training sessions, mentoring, and interactive discussions focusing on business model design, digital financial management practices, and modern marketing strategies. The results of the activity indicate that: (1) partners are able to understand and elaborate on key business components such as customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures; (2) partners can evaluate their businesses, identify opportunities, and formulate solutions to existing challenges; (3) partners have acquired basic knowledge of digital-based financial management analysis that is simple yet applicable; and (4) partners have developed the capacity to expand their farming enterprises, particularly in the field of digital marketing. Overall, this program has successfully encouraged farmer groups to be more adaptive to technological developments and modern market demands.

Deby Febriyan Eprilianto; Danang Wijoyanto; I Gde Agung Sri Sidhimantra; Mohamad Hermy Hibatulloh; Lisa Amelia Sari

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service program focuses on enhancing digital literacy, documenting cultural traditions, and developing integrated promotional media through the EthnoGring platform in Tlemang Cultural Tourism Village, Lamongan. The activities were conducted in collaboration with the local tourism group, Pokdarwis “Bukit Inggil,” through stages of needs assessment, digital literacy training, cultural content production and curation, platform development, and monitoring and evaluation. The results indicate that digitalization strengthens community capacity to manage tourism promotion while simultaneously safeguarding cultural heritage in the face of modernization. Cultural outputs such as documentaries, photographs of traditional rituals, interview transcripts with cultural figures, and an e-book on the Nyanggring tradition serve not only as promotional tools but also as efforts to conserve collective community knowledge. The integration of these outputs into the EthnoGring platform, equipped with public service and tourism information features, highlights the strategic role of digital innovation in supporting sustainable tourism village development. Early impacts include broader exposure of Tlemang’s cultural heritage, the emergence of local economic initiatives, and the establishment of a more adaptive community organization. Although challenges remain, particularly in digital infrastructure, collective engagement and institutional support serve as key foundations for sustainability. Therefore, EthnoGring contributes not only to cultural preservation but also to strengthening the social, economic, and institutional dimensions of sustainable tourism.

Mohammad Wijaya; Harfiana Abbas, Gusma; Yani, Setyawati; Fadly, Dewiyanti; Puji Cahyani, Vika

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Natural resource management in Paccellekang Village, which includes rice paddies, plantations, and teak trees, remains suboptimal despite its significant potential, particularly the abundant wood waste. This wood waste largely originates from agricultural activities, plantations, and small-scale wood processing. Currently, this waste is often simply burned or dumped, potentially polluting the environment and causing air pollution. However, if managed properly, wood waste can be transformed into high-value products that can provide financial benefits to the community. This community service activity aims to empower farmer groups through training in processing wood waste into marketable products such as charcoal, liquid smoke, and wood flour. These products not only have economic value but are also useful in various sectors, for example, liquid smoke as a natural preservative, charcoal as an environmentally friendly fuel, and wood flour as an industrial raw material. The program implementation method uses a structured approach that includes initial observations to identify potential partners and needs, outreach to provide a comprehensive understanding of the program's objectives, and training in wood waste processing technology. Furthermore, intensive mentoring and evaluation of implementation results are provided to ensure program sustainability. The results demonstrated that the farmer group members understood the concept of productive wood waste management and demonstrated high enthusiasm for developing innovative products. This program successfully improved the community's skills in utilizing local resources while reducing the negative impact of waste on the environment. Thus, this activity contributed to increasing community income and supporting sustainable economic development in Paccellekang Village.

Yogi Putra; Tina Linda; Devia Febrina; Lidia Berliana Siboro; Mega Hernawati Harefa

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The socialisation of information about the Halal Product Guarantee System aims to open the insights and knowledge of MSME players regarding the benefits and importance of halal certification on products. The method used by the service team is through structured socialisation activities regarding the system. The results of this activity show that the entire series of socialisation went smoothly, and received a positive response from MSME players. They feel motivated and encouraged to immediately take part in further activities, including halal companion training which is one of the main requirements in the process of applying for product halal certification

Leyda Kusumadinata; Toto Sugito; Andri Yanto

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This paper explains the implementation of the creation of a screenplay for a feature video entitled "Mother for the Earth" with a focus on the application of parallel structure in four scenes: teaser, conflict, climax, and catharsis. Each scene serves to build narrative tension, strengthen the central theme, and generate a deeper understanding of the importance of environmental awareness. The parallel structure is applied to show a strong contrast between two mothers with different lifestyle backgrounds—one mother who adopts an environmentally friendly lifestyle and the other mother who is less concerned with life's desires. In the teaser scene, the scenario presents two main characters living in different worlds, arousing the audience's curiosity about the differences in the two mothers' views and attitudes towards the world around them. In the conflict scene, both face challenges and dilemmas related to their chosen lifestyles. The climax scene shows the culmination of their conflict, while the catharsis scene provides a resolution, where one of the mothers finally realizes the importance of small changes in daily habits that can have a big impact on the environment. This work aims to educate the audience, especially families and housewives, about the importance of raising environmental awareness from an early age in children. Through the use of parallel structure, the message about simple behaviors that have a significant impact on the environment becomes more powerful and compelling, inspiring the audience to take positive action in their daily lives for a better planet. The use of parallel structure in this scenario also serves to demonstrate how the two mothers, despite coming from different backgrounds, can share the same goal of preserving the earth.