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Salem District is one of the largest coffee commodities in Brebes Regency. This significant potential has yet to provide a meaningful contribution to the income of coffee farmers, especially in Gunung Jaya village, Salem District. The low income of coffee farmers is due to the fact that they still sell their coffee products in the form of cherry. Over time, in 2018, farmers began to develop small-scale and simple coffee processing from green beans to roasted beans and coffee powder, pioneered by the SME "Lulumpang Kopi". They still use simple tools and often have to travel out of town to obtain the desired coffee powder. Lulumpang Kopi can produce 100-150 packages of coffee weighing 100 grams. Seeing this potential, the Community Partnership Empowerment team (PKM) from the University of Civilisation and UNSOED, funded by DIKTISAINTEK, is conducting community service this year 2025 using training methods, workshops, and appropriate technology grants. Thus, technology has been granted in the form of 1 Huller machine with a capacity of 150kg/batch, 1 BBM Grinding machine with a capacity of 10kg/batch, and scales. This assistance aims to enhance farmers' capabilities to achieve greater economic independence and improve their competitiveness in the market. As a result of this activity, partners were able to increase the capacity and quality of coffee farmers' production through the grant of equipment such as huller, BBM grinder, and digital scales, making the processing faster, more efficient, and yielding better coffee compared to traditional methods. In addition, the training participants also demonstrated an increase in knowledge through pre-tests and post-tests, rising from 66.5% to 77.3%, an increase of 13.8% from the 40 participants who attended.

This paper explains the implementation of the creation of a screenplay for a feature video entitled "Mother for the Earth" with a focus on the application of parallel structure in four scenes: teaser, conflict, climax, and catharsis. Each scene serves to build narrative tension, strengthen the central theme, and generate a deeper understanding of the importance of environmental awareness. The parallel structure is applied to show a strong contrast between two mothers with different lifestyle backgrounds—one mother who adopts an environmentally friendly lifestyle and the other mother who is less concerned with life's desires. In the teaser scene, the scenario presents two main characters living in different worlds, arousing the audience's curiosity about the differences in the two mothers' views and attitudes towards the world around them. In the conflict scene, both face challenges and dilemmas related to their chosen lifestyles. The climax scene shows the culmination of their conflict, while the catharsis scene provides a resolution, where one of the mothers finally realizes the importance of small changes in daily habits that can have a big impact on the environment. This work aims to educate the audience, especially families and housewives, about the importance of raising environmental awareness from an early age in children. Through the use of parallel structure, the message about simple behaviors that have a significant impact on the environment becomes more powerful and compelling, inspiring the audience to take positive action in their daily lives for a better planet. The use of parallel structure in this scenario also serves to demonstrate how the two mothers, despite coming from different backgrounds, can share the same goal of preserving the earth.

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.

Character in the sense of attitude or behavior is closely related to language, and this relationship is logical or structural because language is a reflection of a person's attitudes and behavior.  Language is a symbol of human existence that can be known about their desires, educational background, customs, even their region or country of origin.  When someone communicates by choosing polite words and expressions, that person will use good sentences. Providing direction and socialization about positive language attitudes can improve language skills and foster polite and polite character among teenagers. This community service activity was held at youth youth organization Rt.001/Rw.004 Tanah Baru, Beji, Depok City, West Java. The way to select partners is based on survey and interview results, namely that the majority of teenagers still often use slang and viral language that is not educational. The method of implementing this activity is education as well as direction and socialization. The results of this community service activity are Karang Taruna youth have gained knowledge and experience regarding polite and polite character through positive language attitudes so that it will really help teenagers in socializing with their surrounding environment.

This article discusses LinkedIn and Jobstreet training for Vocational High School students as a form of readiness for them before taking higher education or as a guide for them to get a job and also a form of their experience in terms of self branding. LinkedIn and JObstreet applications have many benefits that can bring us closer to the world of work, such as finding job vacancies, looking for internship opportunities at the desired company and as a provision to train and develop previously owned skills. Through this Community Service activity, students will be taught how to make a CV properly and correctly and then the results of making CV will be promoted through LinkedIn and Jobstreet applications. The method we use is the training method. Training itself can’t be separated from skill development, clear goal measurement, and attitude changes which are then applied with several choices of methods according to the needs of the environment. The training method we use in this Community Service is direct training based on R-Learning or learning conducted through electronic intermediaries such as with the help of electronic intermediaries such as laptops.  The Community Service Activities that we carry out have the aim of being a form of real action towards the golden Indonesia 2045 later. By instilling good leadership values and always having a strong sense of love for the country and developing a sense of state defense to maintain a good and wise generation.

Cemerlang Barbershop is one of the hair barber businesses in Batam City. The problem at Cemerlang Barbershop is that there is a decrease in the number of visitors and the names of partners are not yet widely known, so the focus and aim of this service is to help Cemerlang Barbershop’s problems through creating social media accounts in the form of Instagram and Tiktok as well as making business cards. The methods used are interview and observation methods. The results obtained are that promotions carried out on social media have proven to be helpful in making the name Cemerlang Barbershop better known and making it easier to reach the desired consumers. Then the business cards created also increased brand awareness and increased the number of visitors from previously 10 visitors coming to 20 visitors. So it can be concluded that this service activity was successful in helping the problems experienced by Cemerlang Barbershop partners.

Bullying is a deliberate act of aggression and degradation by one or a group of people against another individual. These acts of bullying can be physical, verbal, or relational behaviors that aim to hurt, intimidate, or harm others who may be weaker or unable to defend themselves. Bullying can occur anywhere and anytime, when powerful people have the desire to commit acts of violence on people who do not have power. In recent times, cases of bullying have been increasing and grabbing the attention of the community and inviting concerns for safety and comfort in the educational environment. The impact caused by bullying is that the victim has a long trauma, psychological and mental disruption and emotional uncertainty. The educational environment should be a peaceful and comfortable place to support every child in studying and achieving. It is important that we all come together to prevent and solve this bullying problem. This can be realized by providing an understanding of bullying to the impact that occurs on the victim. Therefore, through the PLN Peduli CSR platform, the author conducts community service activities with the aim of providing teaching to prevent bullying cases. This community service activity is carried out in the form of socialization to early childhood in river schools. The methods used are delivering material (lectures), showing animated films, asking questions to children and playing games together. The results to be achieved after this activity are early childhood understanding of the importance of avoiding bullying behavior and understanding the negative impact of bullying. Children are expected to be more concerned about focusing on themselves and be active in efforts to create a comfortable educational environment without bullying. This activity forms an attitude not to do bad habits and always spread kindness among others.

Quality antenatal care is essentially one of the basic medical services that is very strategic in an effort to improve the health status of pregnant women and the fetuses they contain. To achieve this desire, it is necessary to always pay attention to access to antenatal services that can be reached by pregnant women and their families, so that pregnant women can continue to attend antenatal check-ups on an ongoing basis for the health and safety of their pregnancy. Apart from that, the quality of the services provided must always be maintained, thereby increasing the continuity of antenatal checks so that partners can maintain the health status of the pregnancy and early detection of disorders that may occur during pregnancy (Guidelines for Antenatal Services).

After the Covid-19 pandemic hit for two years, UMKM began to move to improve themselves. The pandemic has made UMKM owners feel their turnover has dropped drastically. One way to increase sales turnover is by increasing customer satisfaction. Customer satisfaction is one of the essential things that UMKM must pay more attention to, by fulfilling customer desires it will increase customer satisfaction and UMKM will gain customer loyalty. Partners in community service this time are several UMKM in the Bareng Raya area, Malang. So that in this community service program, there will be an increase in customer satisfaction by providing knowledge and training on customer satisfaction criteria. Several methods can be used in measuring customer satisfaction, one of which is Service Quality (Servqual). We socialize with partners regarding appropriate criteria to increase customer satisfaction. Partners already understand the meaning of customer satisfaction and the criteria that are expected to be applied in developing their business.

Aydin’s distributor is business with the main product is pastries, that distribution with several resselers. Small business that have grown to the present, repacking cookies has not been implemented optimally, not efficient and unable to meet marketing targets significantly.This moment presented are more organized and able to create customer ways among other increase marketing competitiveness by products arrangement that support efficiency, controlling product, so that it can become a magnet in attracting customers. With this hope that performance will be easier and contribute to creating customer desires to come back again. The main operational section is product selling, repacking, delivery and  product collection among many stores. In addition, the selection of research is a business that was started personally and developed with many customers and orders, but there is still a lack of attention to product arrangement. So it is necessary training to improve marketing competitiveness and performance of reseller SMEs management is very important