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Analytics

Arkha Kunta Wijaya Trus Hayu; Muhadjir Anwar

Nusantara: Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

This research was conducted with the aim of analyzing the effect of bazaars on the sales volume of MSME products in Rungkut Kidul Village. The field observation method was used to collect data from a sample consisting of MSMEs in RW 01 - RW 06 Kelurahan Rungkut Kidul on weekdays and during bazaars. The observed variables include product sales volume per day, marketing strategies used, and consumer behavior in two different market conditions. The analysis technique used is descriptive analysis technique to describe the profile of MSMEs and the sales volume per day. The results of the analysis are expected to illustrate differences in the sales volume of MSME products in different market conditions. The findings of this study are expected to provide guidance for MSME owners and become one of the solutions to the constraints of the quiet market experienced by the majority of MSMEs in Rungkut Kidul Village.  

Tungga Buana Irfana; Wiryo Harto Kusuma

Nusantara: Jurnal Pengabdian kepada Masyarakat 2021 Pusat Riset dan Inovasi Nasional

This study aims to determine: (1) The influence of Work Environment on Employee Loyalty; (2) Effect of Compensation on Employee Loyalty; (3) The Effect of Work Environment and Compensation Against Employee Loyalty in PT. Nawakara Arta Kencana. Data collection methods in this study using questionnaires spread with the number of respondents 45 employees. Data analysis technique in this research using normality test, multicolinearity test, heteroscedasticity test, partial test (t test), and simultaneous test (f test). The results of this study indicate that: (1) Working Environment variables have an effect on significant to employee loyalty variable with t value> t table (2,972> 2,016); (2) Compensation variable significantly influence Employee Loyalty variable with t value> t table (5,500> 2,016); and (3) Work Environment Variables and Compensation Variables together affect Employee Loyalty variable in test result showing that the value of f arithmetic> f table (20,343> 3,21) and value of determination coefficient (R2) equal to 0, 492 or equal to 49 , 2%, it means that Work Environment variable and Compensation variable simultaneously influence Employee Loyalty variable as much 49,2%.