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Ema Yudiani; Dian Ariani; Ida Aju Brahma Ratih; Tio Devilishanti; Ida Aju Brahmasari

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

It is difficult for company players to market their products in the current digital era so that the share market expands. As a service partner, Tani Sejahtera Group offers excellent products. Gandus specialty coffee requires online media marketing through the use of e-commerce to promote supportive activities. Use the Rational Unified Process method (RUP) to approach implementation, which is incorrect. Developing web applications is one strategy utilized in problem-solving marketing. A website designed specifically for partners, www.kt Sejahtera Kopi.com, offers online ordering capabilities. Using a website for media promotion will enable you to reach a larger audience, which will benefit farmers in the prosperity group.

Mohammad Riza Radyanto; Antono Adhi; Enty Nur Hayati

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The problem encountered by the Kenongo Sari Farmer Group in Purwosari Village, Sukorejo District, Kendal Regenc is the marketing aspect where coffee products for hotels, restaurants, and coffee shops were disrupted due to the effects of the Covid 19 Post Pandemic, where there was a decrease in turnover due to the closure of the coffee industry from upstream to downstream. In addition, the coffee produced by farmer groups located at the base of Prau Mount with a height of 1000 to 1400 MASL  is less well known among Indonesian coffee connoisseurs, because the name Kenjur Coffee lacks promotion. Therefore this community service activity is carried out to promote and elevate the potential of Kenjur Cofee through the preparation of a digital marketing strategy. The method used is business assistance in creating social media, product branding, and conducting training for members. From the results of this 6-month assistance, it was obtained that there was a change in the mindset of business owners in implementing digital technology, having digital skills, and having media for promotion and marketing: Instagram social media, Google My Business, new logo, and new packaging. In the future, it is hoped that community service partners can increase turnover and have a wider range of product marketing  

Yessica Geovany Sianipar; Ariska Fauzianty; Khairunnisa Situmorang; Nova Isabella Napitupulu; Hesti Desmawati Gulo +2 more

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Labor pain is a physiological response that occurs due to an increase in catecholamines that interfere with uterine contractions. Labor pain can be overcome with various alternatives. However, the lack of health promotion related to pain relief strategies causes the majority of pregnant women to lack information literacy on how to deal with pain relief during childbirth. This community service activity was carried out in conjunction with the KKN midwifery undergraduate students at STIKes Mitra Husada Medan in Desa Bangun Rejo, Tanjung Morawa District. The main activity program is to provide education to pregnant women who will give birth with counseling about pain relief strategies during childbirth. This community service method adopts action research steps. Evaluating the program using a questionnaire. The results of the community service which was attended by 10 third trimester pregnant women, it turned out that this activity received a good and positive response from pregnant women. Furthermore, the results of the evaluation of this counseling were obtained, 60% of pregnant women could understand and explain the definition of pain relief strategies and the goals of pain relief strategies, 70% of pregnant women could understand and explain the handling of pain relief strategies. It is hoped that village midwives can also provide health education to birth attendants about pain relief strategies that can be implemented.  

Edy Yulianto Putra; Tasya Gebee Hasvia; Natasya Sapitri; Nisa Ardhany Damanik; Yeffy Yeffy

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.