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This community engagement program addresses the limited digital marketing utilization of Be Bloomy Bouquets, a creative knitting business, within the MBKM Entrepreneurship framework. The program aims to design and implement adaptive digital marketing strategies to enhance brand visibility, competitiveness, and business sustainability. Using a Participatory Action Research (PAR) approach, the program was conducted from October to November 2025 through preparation, implementation, and evaluation stages. The results indicate that digital marketing assistance via Instagram and TikTok significantly increased audience reach, customer interaction, and brand awareness, while marketplace utilization still requires further optimization. The discussion highlights that integrating handmade product creativity, digital branding strategies, and participatory reflection fosters entrepreneurial behavior change and strengthens local leadership capacity. In conclusion, the program generates not only technical improvements in marketing performance but also social transformation through enhanced digital literacy, independence, and local leadership. Future recommendations emphasize content consistency, production management, and sustainable digital marketing strategies.

This research aims to describe the process of transforming Micro, Small, and Medium Enterprises (MSMEs) toward a digital economy through QRIS (Quick Response Code Indonesian Standard) training and the creation of creative banners as promotional media in Batu Karang Village, Karo Regency. Digital transformation has become an essential need for MSMEs to adapt to changes in consumer behavior and rapid technological development. This study employs a descriptive qualitative approach focusing on training materials and the implementation process, without using quantitative data or interview results. The findings indicate that QRIS training provides MSME actors with conceptual and practical understanding of digital payment systems that are efficient, secure, and convenient. In addition, creative banner development functions as a visual promotional tool that strengthens business identity and enhances consumer attraction. The integration of QRIS with creative banners creates synergy between digital payment systems and promotional strategies that are relevant to the conditions of rural MSMEs. Overall, this research demonstrates that digital-based training combined with creative promotional media can serve as an effective strategy to enhance MSME readiness in facing the digital economy era in a sustainable manner.

This study aims to analyze the implementation of programs strengthening financial literacy, economic digitalization, and the creative economy carried out by students participating in the Community Service Program (Kuliah Kerja Nyata/KKN) in Nagori Marihat Bukit. The programs included education on the Indonesian rupiah and the importance of saving habits, socialization of the QRIS digital payment system, a workshop on striphone production to support MSME development, and an ecoprint workshop for elementary school students. The study employed a qualitative descriptive method, with data collected through participatory observation and documentation. The results indicate that the programs successfully enhanced community understanding of financial literacy from an early age, increased the adoption of digital payment technology with 68% of participants successfully implementing QRIS, and improved creative economy skills that support the development of local MSMEs. These activities demonstrate that community-based economic education can effectively strengthen financial awareness, promote digital financial inclusion, and sustainably develop the creative economic potential of the community. Therefore, this KKN program can serve as a practical model of community-based economic empowerment in fostering economically independent communities.

The digitalization of the creative economy has opened up significant opportunities for the community to create innovative products that have high sales value and are environmentally friendly. One interesting innovation is the use of used cooking oil as a raw material for making aromatherapy candles. Used cooking oil, which is usually discarded and pollutes the environment, can be reprocessed into products with economic value, thus supporting the principles of a circular economy. This study aims to examine the potential of processing used cooking oil into aromatherapy candles, analyze digital-based marketing strategies to increase product competitiveness in the market, and examine the meaning of transforming waste into innovative products from the perspective of Immanuel Kant's philosophy of reality. The research methods used were literature studies and field observations of used cooking oil processing practices by the community. The results show that used cooking oil-based aromatherapy candles have good business prospects, especially when combined with digital promotion through social media and marketplaces. Digitalization helps expand marketing reach, create brand identity, and attract consumers who care about environmental sustainability. From the perspective of Immanuel Kant's philosophy of reality, the transformation of used cooking oil into aromatherapy candles can be understood as a phenomenon, namely a reality that is visible in the practice of the digital creative economy. Meanwhile, the values ​​of sustainability, ethical awareness, and social meaning contained therein reflect noumena, namely the deepest reality that is not directly visible but provides direction and meaning for human actions.

The Bulusari Film Village Community possesses considerable potential as a community-based creative space, yet it continues to face limitations in technical film production skills and community management. This community engagement program aims to strengthen the community’s creative capacity and professionalism through training in scriptwriting, cinematography, production, and film editing, as well as reinforcing organizational management using the Participatory Community Appraisal (PCA) approach. The activities were implemented through five major stages, namely needs identification, formulation of alternative solutions, technical training, short film production mentoring, and strengthening of the community’s management system. The results demonstrate significant improvements in members’ technical competencies across all stages of film production, from pre-production to post-production. The community successfully produced a script and one short film with enhanced visual and narrative quality compared to their earlier works. In addition, the establishment of a new organizational structure, operational SOPs, and a simple administrative system effectively improved community governance. The program also broadened the community’s collaborative network with local government, educational institutions, and other creative groups. These findings indicate that PCA-based empowerment supports increased creativity, autonomy, and competitiveness among local creative communities in alignment with the SDGs, particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 11 (Sustainable Communities).

Mekarsari Village, located in Panimbang District, Pandeglang Regency, Banten Province, has local potential in the form of a bamboo-based home industry. This potential has long been part of the cultural and economic identity of the local community. Therefore, the goal of this Community Service (PKM) activity is to increase the income of bamboo craftsmen by encouraging innovation, improving product quality, and broader marketing strategies. The PKM activity was carried out by male and female students of KKM Universitas Bina Bangsa, group 41 of 2025. The stages of activities carried out in this program include three main phases. The pre-implementation stage was carried out through a process of observation and direct visits to the homes of bamboo craftsmen in Sumur Kuya Village, Mekarsari Village. Students conducted short interviews to explore obstacles and potential in production activities carried out so far. The implementation stage included practical work on making household products such as winnowing baskets, food covers, tissue holders, and bamboo baskets by KKM41 participants, guided directly by the craftsmen. Students also provided light training on product design to make it more attractive and competitive in the market. The final stage, the evaluation stage, was conducted through product socialization activities to the local community, including mini-exhibitions and open discussions. The community was educated on the importance of preserving local heritage while remaining open to innovation in production and marketing. This activity was held from July 18–20, 2025. The methods used included observation, field surveys, interviews, and hands-on practice. Bamboo was chosen as the basic material because it is abundant in the surrounding environment, as well as its advantages as an environmentally friendly material with high aesthetic value.

This community service program aims to empower housewives in Pendrikan Lor Subdistrict through training in processing fabric scraps into creative products, such as keychains, headbands, and brooches. This activity is expected to provide practical skills and knowledge that can be applied to establish and develop Micro, Small, and Medium Enterprises (MSMEs) based on local resources. The training is conducted in a participatory manner with a focus on hands-on practice, enabling participants to produce marketable products and enhance their economic independence. The program's outcomes demonstrate improved technical skills and motivation to start businesses, as well as positive contributions to reducing textile waste in the surrounding environment. Thus, this community service initiative supports women's economic empowerment and the development of sustainable, creative MSMEs in the region.

The development of interactive learning media is the key to creating quality students. Canva as design application is an effective tool in creating interactive learning media in schools. KKN activities at SMPN 32 Surabaya aim to develop students' creativity through the Canva application to create a creative and innovative generation and realize responsive learning. The activity was held on Thursday 30 November 2023 involving 30 participants from class 7E of SMPN 32 Surabaya. Activities are carried out using a participatory method with 3 implementation stages, namely program planning, program implementation and program assessment. The results of this activity received a positive response with a satisfaction level reaching 78%. Survey results show that 70% of participants will use Canva as a learning medium and 53% of participants will use Canva as a tool to develop creativity.

Sustainable national development requires support from quality, creative, and independent human resources (HR). In facing the challenges of global competition and rapid technological change, strengthening HR competencies since school age is very important. This Community Service (PKM) activity aims to improve understanding and build entrepreneurial character among high school students through basic creative entrepreneurship training. This PKM is carried out by lecturers from the Faculty of Economics, Business and Humanities (FEBHum) of Karangturi National University (UNKARTUR), especially from the Management Study Program, as a form of implementing the Tri Dharma of Higher Education. The activity took place offline at SMA Sedes Sapientiae Semarang on Monday, May 8, 2023, at 09.00–12.00 WIB and was attended by students as participants. This activity presented three speakers who presented material on strengthening HR competencies, the basics of creative entrepreneurship, and financial literacy. The methods used include interactive lectures, group discussions, and question and answer sessions, supported by Microsoft PowerPoint-based presentation media. The results of the activity show an increase in students' understanding of the concept of entrepreneurship, as well as growing interest and motivation to become independent and innovative young entrepreneurs. This activity provides benefits not only for students, but also for schools and universities, in strengthening collaboration in forming superior human resources since secondary education level.

Pembudidayaan secara umum adalah suatu kegiatan yang mengembangkan dan memanfaatkan sumber daya nabati dan dilakukan oleh manusia dengan memanfaatkan modal, teknologi atau sumber daya lainnya supaya bisa menghasilkan produk barang yang mampu memenuhi kebutuhan manusia secara lebih baik. Tujuan kegiatan pengabdian ini adalah untuk memberikan contoh kepada masyarakat unutk memanfaatkan lahan yang masih kosong untuk membudidayakan ikan lele pada kolam terpal. Kegiatan ini dilaksanakan Pada Lembang Bulian Massa’bu Kabupaten Tana Toraja. Pengenalan dan pelaksanaan kegiatan pembudidayaan harus menggunakan strategi dan metode yang tepat, kreatif, dan menarik bagi masyarakat agar dapat meningkatkan dan memenuhi kebutuhan manusia akan pangan, terutama protein. Pendekatan yang digunakan dalam penelitian ini, yaitu kualitatif dengan jenis penelitian deskriptif kualitatif. Subjek penelitian ini adalah masyarakat di Lembang Bulian Massa’bu. Adapun tujuan pemanfaatan pembudidayaan ikan lele ini, diharapkan agar dapat memberi perubahan dan peningkatan khususnya dalam bidang ekonomi bagi masyarakat di Lembang Bulian Massa’bu.

The Community Service Lecture work program in the form of hydroponic kale and catfish cultivation applications with an aquaponic system was carried out in Dawuhan Hamlet, Kayugiyang Village, Wonosobo Regency. The purpose of this KPM work program is to utilize the yard of the house so that it has productive value and educate the community with environmentally friendly cultivation systems. The stages of implementing this work program include the stages of field surveys and partner conditions, seeding kale seedlings, installing Aquaponics installation ponds, and mentoring activities. The technology used is the aquaponic system cultivation, which utilizes catfish manure as natural fertilizer for water spinach plants placed on it. From the results of the implementation of the KPM work program, it resulted in 1 (one) unit of aquaponic cultivation ponds, increasing public knowledge, especially for teenagers who are KPM partners.

Alat  Permainan  Edukatif  (APE)  diharapkan  agar  proses  pembelajaran menjadi menarik dan menyenangkan sehingga anak betah,tidak merasa bosan dan fokus dalam belajar. Walaupun telah diketahui bahwa Alat Permainan Edukatif (APE) sangat menunjang bagi terlaksananya proses belajar yang efektif namun perlu mengkreatifitaskan lebih banyak variasi di sekolah dalam menggunakan Alat Permainan Edukatif (APE) secara maksimal dalam proses pembelajaran. Tujuan kegiatan ini adalah untuk menumbuhkan  minat  belajar  anak, pengabdi akan menerapkan suatu tindakan dalam bentuk penggunaan media Alat Permainan Edukatif (APE) disiapkan oleh guru sesuai dengan kebutuhan pokok bahasan yang akan diajarkan pada anak dan didapat dengan mudah bisa gunakan bahan dari tersedia dibeli, barang bekas ataupun dalam bentuk kreatifitas lain yang bisa dibentuk, dibuat, digunakan dan dimanfaatkan terutama guru memiliki keahlian  keterampilan untuk hal tersebut perlu membekali diri dari sosialisai, pelatihan dan seminar  untuk belajar lagi dan memuntut hal baru dari ilmu pengetahuan dan keterampilan. Berdasarkan hasil dari sosialisai tersebut adalah berjalan dengan lancar dan tercapainya salah satu cara pilihan  untuk  dapat  membantu  dan  saling memberikan kebermanfaatan bersama dalam kemajuan dibidang pendidikan anak usia TK terutama usia 5 sampai 6 tahun dalam memotivasi mereka selain guru, peserta didik juga pihak lain yang berkepentingan dalam memajukan dunia pendidikan agar anak anak yang merupakan bagian dari nantinya sebagai penerus bangsa merupakan anak anak yang cerdas selain kognitifnya, keterampilannya juga prilaku serta wawasan dan pengembangan dirinya yang dimiliki berguna dan bermanfaat kelak nantiya baik bagi dirinya orang lain lingkungan dan negara tentunya.