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This final project aims to examine how cinematographic techniques are applied by the Director of Photography (DoP) to enhance the delivery of visual messages in the feature video "Ibu untuk Bumi", which highlights the role of mothers in shaping sustainable lifestyle habits within the family. This research employs a qualitative approach using a production study method. The author was directly involved as the DoP, designing the visual concept from pre-production to post-production. The analyzed elements include composition arrangement, camera angle selection, shot type, camera movement, and lighting. Shots such as medium shots and close-ups were used to build emotional closeness between the subject and the audience. The lighting system combined key light, fill light, and back light to create a natural atmosphere that supports the narrative. The results show that consciously designed cinematographic techniques can reinforce the message of a feature video, especially when the visual narrative focuses on everyday life relatable to the audience. This work demonstrates that the DoP plays a vital role in delivering social messages and shaping a reflective and empathetic viewing experience.

Effective household financial management is a crucial pillar for the economic well-being of every family, particularly in the face of an uncertain economy and the challenges of modern life. Women hold a strategic position in improving household management because they have a greater ability to carry out household activities compared to men. The purpose of this activity is to highlight the role of women in enhancing household financial management, thereby supporting the sustainability of their families. This community service method employs a qualitative descriptive approach, utilizing data collection techniques that include initial surveys or observations, questionnaires, Focus Group Discussions (FGDs), and documentation in the form of photos, videos, and notes taken during the activity. The findings of this community service indicate that two activities are carried out: interactive lectures on family financial management and training on managing family finances. The results showed that 11 out of 13 participants had an understanding of family financial management education for Kuta village residents. In contrast, two people did not have a clear understanding of the training and lectures provided. These results indicate that not all RT mothers in Kuta village have the same sense of family financial management. Therefore, in the future, socialization and training in family finances are needed, involving more RT mothers in Desa Kuta.

The community service program (PKM) carried out for women entrepreneurs in Klinting Village, Somagede District, Banyumas Regency. The program mainly aims to improve community understanding of business financial management and increase access to capital in formal financial institutions. The objectives of the PKM are achieved through socialization on business financial management and strategies for obtaining efficient capital in formal financial institutions as well as simple bookkeeping training. Through these PKM activities, the awareness of women entrepreneurs in Klinting Village about the importance of effective business financial management and financial records is expectedly increased. Women entrepreneurs were given insight into external capital sources from formal institutions, namely banks, and were introduced to effective strategies for obtaining capital from banks. In addition, entrepreneurs in Klinting Village also gain insight into the risks of informal and illegal loans, as well as how to utilize financial technology, such as digital wallets, to support their business operations. This program is expected to be able to reduce the dependence of women entrepreneurs on informal loans, encourage business sustainability, and build economic independence for the Klinting Village community. In the long term, this program has the potential to strengthen family economic stability while creating inclusive and sustainable business growth