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Reza Muhammad Rizqi; Jayanti Mandasari; Sriyatun, Sriyatun

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The community service activity carried out with farmer groups in Kelungkung Village, Sumbawa Regency, aims to enhance farmers’ capacity and independence through an innovation-based business approach. The specific objectives of this activity include: (a) developing an innovation-oriented business model to support agricultural product enterprises, (b) strengthening marketing management for competitiveness, (c) improving skills in simple financial management analysis, and (d) providing an understanding of creative thinking methods capable of generating innovations by integrating community needs, technological potential, and business success factors. The methods applied involved training sessions, mentoring, and interactive discussions focusing on business model design, digital financial management practices, and modern marketing strategies. The results of the activity indicate that: (1) partners are able to understand and elaborate on key business components such as customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures; (2) partners can evaluate their businesses, identify opportunities, and formulate solutions to existing challenges; (3) partners have acquired basic knowledge of digital-based financial management analysis that is simple yet applicable; and (4) partners have developed the capacity to expand their farming enterprises, particularly in the field of digital marketing. Overall, this program has successfully encouraged farmer groups to be more adaptive to technological developments and modern market demands.

Roziana Febrianita; Daffa Ammar Mahendra; Fikri Raihan Pratama; Dwi Fibianto

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

MSMEs have a crucial role in the Indonesian economy, but many of them still face obstacles in terms of branding and digital marketing. The lack of understanding of the importance of visual identity and digital strategy causes MSME products to be less prominent in a competitive market. This community service activity aims to improve the quality of branding of MSME products in Wonorejo Village, Pasuruan City, through the Participatory Rural Appraisal (PRA) approach which involves stages of counseling, training, and direct assistance to business actors. The counseling is focused on a basic understanding of visual branding, including elements of brand identity such as logos, colors, typography, and packaging. The training emphasizes hands-on practice in designing promotional packaging, logos, and banners using digital platforms like Canva. Furthermore, mentoring is carried out to identify specific branding obstacles faced by each MSME and develop applicative solutions collaboratively. The results of the activity show a significant increase in the quality of branding MSME products visually and digital marketing strategies. One of the fostered MSMEs, namely AM Jaya and Berkah Mandiri, has succeeded in rebranding packaging and developing digital marketing channels through e-commerce platforms and social media. In addition, business actors become more confident in presenting their products to consumers and business partners. MSMEs are also beginning to realize the importance of brand consistency in building customer loyalty and increasing competitiveness. The response of the participants to this activity was very positive, reflected in the enthusiasm during the training and the commitment to implement the learning outcomes. Some MSMEs are starting to form small communities to share best practices in terms of branding and promotion.

Pepi Permatasari; Sri Wahyuningsih; Sigit Nurcahyono; Wahyumi Ekawanti

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the growth and stability of the national economy (Endra et al., 2024), particularly in the ever-expanding culinary sector. However, MSMEs often face challenges in creating visually appealing and professional promotional elements. One example is BentoDay, a food business in West Jakarta that still relies on simple promotions through social media without optimal content packaging. This activity aims to improve the digital promotional capacity of MSMEs through a training and mentoring program focused on creating logos and product catalogs using Canva. Canva is a digital-based visual design tool that is easy to use, even for beginners, to create content such as posters, banners, and social media promotional materials (Akbar et al., n.d.). This training was conducted through a series of activities, starting with initial observation, direct training, intensive mentoring, and evaluation of participants' designs. The results showed that participants were able to independently produce promotional materials, such as logos and product catalogs, with more attractive and consistent designs. In addition to improving design skills, this training also had a positive impact on MSMEs' digital marketing strategies. Good visual design has been shown to increase consumer appeal and product sales. Thus, mastering digital skills is crucial for strengthening brand identity and expanding market reach (Andari, Sari, & Hidayat, 2025). The use of Canva has proven effective in supporting the digital promotional transformation of MSMEs to become more competitive in the digital era.

Muhammad Roestian Fahmi Nasution; Nora Anisa Br Sinulingga; Binsar Sihombing; Sofian Hidayat

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Although MSMEs are an essential part of the national economy, many still face challenges in utilizing digital technology to enhance their business competitiveness. As a micro-enterprise based in Medan City, KYTA MSME produces herbal beverages made from natural ingredients. They encounter difficulties in digital marketing, particularly in showcasing their products and disseminating information online. The objective of this community service activity is to enhance the capacity of KYTA MSME through training and mentoring in the creation of digital catalogs, which serve as effective and contemporary promotional tools. The results of the activity indicate that the MSME actors gained a better understanding of digital technology, basic graphic design skills, and knowledge of visual marketing strategies. The outputs of the activity include ready-to-use digital catalogs, instructional modules on using Canva and Google Drive, and documentation of the reporting process. It is expected that this program can serve as a replicable model for the digitalization of other MSMEs and encourage more flexible marketing transformation in the digital economy era.

Salsabillah Syahriza; Baggas Prakhaza; Nabila Eiza Frania; Velisa Novelina Dara Wardi; Fernando Agasy

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Learning tools are very meaningful documents for teachers in planning a regular and meaningful learning process. In this digital era, the use of technology such as ChatGPT and Canva can help teachers in compiling RPP, LKPD, and interesting teaching materials. The purpose of this study was to assess the effectiveness of training in the use of ChatGPT and Canva in improving the skills of junior high school teachers in creating teaching tools. Through a training approach involving the participation of 12 teachers, it was found that 95% of participants felt more efficient, creative, and confident after using these two applications. These findings indicate that artificial intelligence and visual design technology have great potential to support teacher professionalism in the era of the Independent Curriculum.

Andik Prakasa Hadi; Setiyo Adi Nugroho; Rudjiono Rudjiono; Agus Priyadi; Ahmad Zainudin

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The advancement of artificial intelligence (AI) has opened new opportunities in education, particularly at the primary level. This article presents the outcomes of an AI training program for early childhood education (PAUD) teachers in Semarang Regency, aimed at enhancing their understanding and skills in integrating technology into teaching and administration. The study employed observations, interviews, post-tests, and focus group discussions. Findings reveal significant improvement in teachers’ abilities to use tools like ChatGPT and Canva, alongside increased confidence in adopting technology. However, infrastructure limitations and lack of post-training support remain key challenges. The study highlights the need for continuous and adaptive training to ensure successful AI integration in education.

Jauzaa Maylia Suhendro; Ni Wayan Nanik Suaryani Taro Putri

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The era of digital transformation demands that the younger generation acquire technology-based entrepreneurship skills, or technopreneurship. However, in the context of Vocational High Schools (SMK), many students still lack understanding and skills in developing structured and applicable business models. This Community Service Program (PKM) was carried out to address this challenge, particularly at SMK Negeri 1 Mengwi, Badung, Bali, by leveraging local potential such as tourism and traditional culinary products. The training program focused on the use of the Business Model Canvas (BMC) as a visual tool for business planning, alongside the introduction of trending technologies such as digital marketing. The activities were implemented in four stages: pre-test, socialization, intensive training, business idea presentation, and post-test evaluation and reflection. A total of 36 students participated in this program. The results of the pre-test and post-test showed an increase in understanding of 53.85% in the aspect of technopreneurship and 58.33% in understanding the elements of the BMC. These findings indicate that practical and visual-based approaches are effective in fostering students’ strategic thinking, collaboration, and creativity in developing business ideas based on local potential and technology. This program also made a measurable and impactful contribution to strengthening vocational students' technopreneurship competencies

Rafi Purwa Syahputra; Salma Nabila; Jannatuzzahra, Khoirunisa; Amalia Anjani Arifiyanti

Jurnal Pengabdian Kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

The development of interactive learning media is the key to creating quality students. Canva as design application is an effective tool in creating interactive learning media in schools. KKN activities at SMPN 32 Surabaya aim to develop students' creativity through the Canva application to create a creative and innovative generation and realize responsive learning. The activity was held on Thursday 30 November 2023 involving 30 participants from class 7E of SMPN 32 Surabaya. Activities are carried out using a participatory method with 3 implementation stages, namely program planning, program implementation and program assessment. The results of this activity received a positive response with a satisfaction level reaching 78%. Survey results show that 70% of participants will use Canva as a learning medium and 53% of participants will use Canva as a tool to develop creativity.

Dwi Yuni Utami; Minda Septiani; Rangga Pebrianto; Fani Nurona Cahya

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The existence of information technology is of course very helpful in all aspects of life, but the use of technology has not been fully implemented optimally. For example, Youth Members of the Baitul Halim Mosque located in Mampang, South Jakarta, who have not optimally utilized the available technology. Therefore, we plan to provide training on the use of information technology for Baitul Halim Mosque Youth Members, namely the Canva Application. This training aims to be more able to apply information technology to support daily activities in the Baitul Halim Mosque Young Members environment and to make it easier to manage data and search for data needed by Baitul Halim Mosque Youth Members there. Training activities are carried out using both online and offline methods.

Evi Dwi Kartika Sari; Heti Nur Ani; Sawabi Sawabi; Lusi Nur Widya Wati

Jurnal Pengabdian Kepada Masyarakat 2021 Pusat Riset dan Inovasi Nasional

This article discusses social media content design training organized by the Aisyiyah Regional Leadership (PDA) Lamongan, in collaboration with the Ahmad Dahlan Lamongan Institute of Technology and Business. The main focus of the training is Instagram feed management and effective use of color. The majority of participants are women with an age range of 30-45 years. The training material includes digital marketing and the use of the Canva application. The results of this training show an increase in participants' understanding of the use of Instagram as a digital marketing tool. The high enthusiasm of the participants reflects the success of the digital marketing training organized by PDA Lamongan. By applying the knowledge gained, opportunities to hold similar activities in the future are wide open.

Fictor S. Misssa; Edwer Y. Dethan; Yanto Tefa; Petrus Pareira; Angelita Meneses

Jurnal Pengabdian Kepada Masyarakat 2021 Pusat Riset dan Inovasi Nasional

This community service project aims to enhance Sunday School teachers’ ability to use digital media as a tool for children’s faith formation in local churches. The rapid development of information technology requires churches to adapt their educational ministries, including children’s spiritual learning. The training was conducted at the Christian Evangelical Church in Timor (GMIT) Sion Noelbaki Congregation, involving 25 Sunday School teachers. The implementation methods included needs observation, interactive workshops, practical sessions on creating digital Bible content, and direct mentoring in using media such as spiritual videos, PowerPoint, and online platforms (YouTube, Canva, and WhatsApp Groups). Evaluation was carried out through pretest-posttest and participant satisfaction questionnaires. The results showed a 78% increase in teachers’ competence in using digital media after the training. Participants also demonstrated high enthusiasm and commitment to applying digital media in their children’s ministry. This activity had a positive impact on improving the quality of faith education, making Sunday School learning more engaging, contextual, and relevant to children’s lives in the digital era.