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Riskianti Riskianti; Ulfa Al Wafiah; Wahyuni Suryaningtiyas; Linda Mayasari; Badruli Martati

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community engagement activity aims to introduce and promote Es Pisang Ijo, a traditional culinary delight from Makassar, to the mothers of Aisyiyah Ranting Suterejo in Surabaya. The program was implemented through the National KKN-Dik collaboration between Universitas Muhammadiyah Makassar and Universitas Muhammadiyah Surabaya. The method applied was a field study involving several stages—explanation, demonstration, and direct hands-on practice. The activity received a highly positive response, as participants were actively involved in every phase, showing enthusiasm and curiosity. The outcomes of this activity include improved culinary skills, strengthened cultural awareness, and the creation of new opportunities for micro-enterprise development rooted in traditional cuisine. Additionally, this program enhanced cross-cultural communication and strengthened social solidarity among Aisyiyah members. Es Pisang Ijo thus represents not only a dessert but also a symbol of togetherness, women’s empowerment, and cultural preservation. This initiative reaffirms Aisyiyah’s role as an empowered women’s community that contributes to economic independence and cultural resilience through traditional culinary innovation as a medium of empowerment and community development.

Syandra Sari; Dedy Sugiarto; Ratna Shofiati; Anung B Ariwibowo; Shabrina Teruri +3 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy but still face challenges in utilizing digital technology for marketing. Shofi Cookies, as the partner of this program, has been using TikTok and a website, yet their utilization remains suboptimal. This community service activity aimed to enhance the partner’s digital capacity through social media analysis, website audits, and digital branding training. The methods included evaluating the TikTok account, auditing the website’s Search Engine Optimization (SEO), and providing training on the use of WordPress Content Management System (CMS) along with branding strategies. The results showed that the TikTok account was still personal, limiting analytic data, while the website audit produced a C- SEO score with issues in mobile access speed. The training, attended by the owner and operator, received positive responses with high satisfaction, although participants’ understanding still needs improvement. The implication of this activity highlights the importance of follow-up actions such as switching to a TikTok business account, increasing content upload consistency, and optimizing website SEO. With these efforts, Shofi Cookies is expected to strengthen competitiveness, expand market reach, and increase sales in the digital era.

Andi Almira Aprilia Ramli; Fatiama Fatiama; Wahyuni Suryaningtyas; Syarifuddin Syarifuddin

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Prayer (shalat) is the central act of worship in Islam and holds a fundamental role in nurturing the spiritual life of Muslims. However, in practice, challenges often arise within society, particularly regarding the accuracy of recitations, movements, and the cohesiveness of congregational prayer. Thus, the urgency of understanding correct fiqh shalat remains crucial to ensure the quality of worship and strengthen ukhuwah islamiyah (Islamic brotherhood). In response to this need, students of Universitas Muhammadiyah Makassar, through the National Community Service Program (KKN) in Surabaya, organized a community engagement activity under the theme of Kemuhammadiyahan, namely a congregational prayer competition involving members of ‘Aisyiyah. The aim of this activity was to internalize Muhammadiyah values, enhance the understanding of fiqh shalat according to Islamic teachings, and foster a spirit of togetherness through an educational and participatory approach. The competition was assessed based on prayer movements, recitations, and group cohesiveness. The results revealed active participation and high enthusiasm from the participants, who not only competed but also learned to improve the quality of their worship. This activity successfully created a positive religious atmosphere, strengthened bonds among community members, and affirmed the role of KKN as a medium of community service that integrates religious education, Islamic propagation (dakwah), and spiritual development rooted in progressive Islamic values.

Habibah Salsabila Addary; Siti Aisyah; Fadli Endi Tama; Fahira Rahmah Hani; Mulia A Sura

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Community Service Learning (CSL) is a tangible manifestation of the implementation of the Tri Dharma of Higher Education, which aims to apply knowledge within the community, particularly in addressing economic challenges in rural areas. This study focuses on the effectiveness of the UIN SU student KKN programme in Sugihen Village, Juhar Subdistrict, Karo Regency, which carries the theme of economic empowerment of the community. The research method used a qualitative approach with participatory observation and practical demonstration techniques, directly involving the Sugihen Village community. The results showed that this programme significantly improved the participants’ knowledge and technical skills, transforming their roles from passive consumers to active producers. This training not only helped reduce household expenses but also opened up new business opportunities that had the potential to increase family income. Therefore, this KKN programme can serve as an effective strategic model for creating stable and independent community-based economic growth.

Sary, Annisa Novita; Oktariyani Dasril; Sandra Hardini

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Tuberculosis (TB) remains a major health problem in Indonesia, particularly in Islamic boarding schools (pesantren) where overcrowding and low awareness increase transmission risks. This community engagement aimed to improve knowledge, early detection, and reduce TB stigma at SMA Dar El Iman Islamic Boarding School, Padang. A participatory approach was conducted from July to September 2025 involving 34 female students. Activities included health education, student cadre formation through the Red Cross Youth (PMR), TB symptom screening, and anti-stigma campaigns. Results showed students’ knowledge improved from 45% to 90%, five student cadres were established as peer educators, and three suspected TB cases were referred to health facilities. Evaluation indicated increased awareness of dormitory hygiene, ventilation, and peer support. This program highlights pesantren as a strategic platform for TB prevention and early detection. In conclusion, school-based TB education and screening effectively enhance students’ capacity and support the national TB elimination target by 2030.

Ginting, Rosalina Br.; Adhi, Antono Herry Purnomo; Maryanto Maryanto; Suyoto Suyoto

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service program is based on the actual conditions experienced by local coffee businesses that face significant obstacles in increasing their sales turnover due to limited knowledge of digital tools. This activity aims to share a better understanding of the digital world with the coffee business community in Indrokilo Hamlet, so that they can apply digital technology continuously and independently in order to improve marketing and increase sales. The method used to achieve the program's objectives is to provide direct literacy training to members of the Kelompok Wanita Tani (KWT) Manggar Lestari through several intensive sessions conducted sequentially and interactively. The results of the literacy program show that training participants increasingly understand and realize the importance of applying digital technology in their business processes to remain competitive. This activity is expected to be the beginning of further sustainable community empowerment efforts on related topics, so that the coffee business community in Indrokilo can continue to develop, innovate and grow steadily.

Patricia Wira Lestari

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The spirituality of today’s church youth encounters multidimensional challenges, particularly the pervasive influence of digital culture, the gradual decline in interest toward spiritual disciplines, and the weakening of involvement in ecclesial ministry. Such dynamics often create a gap between theological knowledge and lived faith experiences. This Community Service (PkM) initiative was designed to respond to these issues by implementing an interactive model aimed at enhancing the spiritual understanding of the youth at GKSI Trimorejo Congregation. The model emphasizes participatory learning processes, in which youth are not merely passive recipients of teaching but active contributors to collective faith formation. The methodological framework consisted of three main stages: initial observation to identify needs and spiritual conditions; preparation of training modules contextualized with the congregation’s realities; and the implementation of interactive activities such as group discussions, thematic Bible studies, role-play, and collective reflection. Evaluation strategies integrated both quantitative and qualitative approaches, including pre-tests and post-tests to measure cognitive growth, alongside participatory interviews to capture experiential insights. The findings reveal a notable increase in youth comprehension of biblical principles, heightened enthusiasm and participation in church programs, and the establishment of a more cohesive spiritual learning community. Furthermore, the process encouraged a deeper sense of belonging and responsibility among the participants toward their ecclesial environment. In conclusion, the interactive model demonstrates significant effectiveness in fostering youth spirituality and may serve as a viable alternative strategy for churches encountering similar challenges within contemporary contexts of ministry.

Ariqah Luthfiyah; Aprilia Putri Silaen; Cut Latifah Putri; Dafa Ikhwanu Shafa; Khairunnisa Khairunnisa

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The Community Service Program (KKN) in Pematang Kasih Village, Pantai Cermin District, focused on the construction of owl houses (RUBUHA) as an environmentally friendly effort to control rice field rats. The background to this activity was the high level of rat infestation that was detrimental to local farmers' rice harvests and the excessive use of chemical pesticides, which had the potential to negatively impact human health and ecosystem balance. The research method used was descriptive qualitative, with data collection techniques through direct observation in agricultural fields, interviews with farmer groups, and documentation of the owl house construction process. The results showed that the village community responded positively to this program because the use of owls as natural predators was proven to be more effective in controlling the rat pest population while reducing dependence on chemical pesticides. In addition, this program also increased public awareness of the importance of ecologically based pest control and preserving biodiversity. With the owl houses built around rice fields, it is hoped that a sustainable agricultural pattern can be created that supports the welfare of farmers while preserving the environment.

Audia Fadilla; Mutiawati Mutiawati; Dina Mariani Siregar; Rheny Windi Nabila; Intan Aulia +1 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Counseling on Clean and Healthy Living Behavior (PHBS) in schools is an important step in instilling the habit of maintaining personal hygiene from an early age. This Real Work Lecture program is carried out with the aim of increasing students' understanding and awareness of the importance of PHBS, especially through the habit of washing hands with soap and brushing their teeth in the right way. The activity took place at the Sait Buttu Saribu Village Development Private Junior High School, Pamatang Sidamanik District, Simalungun Regency, using counseling, demonstration, and direct practice methods. This program involved six students, two acted as presenters and four others as companions, as well as all grade IX students as participants. In addition to providing materials and practices, this activity also encourages active participation of students through question and answer sessions and discussions on the importance of maintaining personal health and the surrounding environment. With direct involvement, students not only understand theory, but are also able to apply clean and healthy behaviors in daily life. The results of the activity showed that students were able to re-practice the material given, including the stages of washing hands and brushing their teeth correctly. It is hoped that through this activity, students can implement PHBS in a sustainable manner at school and at home, as well as become an example in encouraging a healthy living culture in the surrounding environment. This program is also expected to make a positive contribution to improving the quality of public health in general through healthy living habits from school age.

Nuragustin Nuragustin; Rafli Aditya Ramadhan S; Hanif Abrar; Friyadi Hamonangan; Yahfizham Yahfizham

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This Community Service Program (KKN) was implemented as an effort to address the health and environmental risks associated with the use of chemical-based dishwashing soap. The program’s lack of knowledge and skills in making natural household products among women underpins the program’s implementation. The goal was to raise awareness and empower women through training in making environmentally friendly dishwashing soap. The program was conducted at the Women’s Witness Building and included outreach, demonstrations, hands-on practice, discussions, and the sharing of results. During the workshop, participants were taught how to make soap using simple ingredients such as baking soda, liquid soap, water, and the addition of glycerin, dyes, and fragrances. The results demonstrated high enthusiasm from the participants, reflected in their active involvement during the workshop and their understanding of the benefits of natural products. This activity not only improved the women’s skills but also encouraged a frugal, healthy, and environmentally conscious lifestyle.

Maulana Ibrahim; Zulkarnain Abdurrahman; M. Abel Radifan Rifki; Fara Audina Lubis; Rahayu Wulandari +4 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Students, as agents of change, play a significant role in instilling Islamic values and tolerance in a diverse society. One of the ways to implement these values is through the Student Creativity Week, which involves various educational, innovative, and collaborative activities. This study aims to analyze the effectiveness of the Student Creativity Week in realizing Islamic values and tolerance in Manik Maraja Village. The research uses a descriptive qualitative approach, involving the community participatively in the planning, implementation, and evaluation stages. The results show that the Student Creativity Week successfully enhanced religious understanding among the youth, strengthened social solidarity, and fostered an inclusive attitude among residents. This program proved to be effective in building harmonious relationships among villagers and creating a more tolerant environment. Therefore, the Student Creativity Week program can be a collaborative community service model, with potential to be replicated in other villages to achieve sustainable social harmony.

Jumsurizal Jumsurizal; Siti Rahmawati; Surya Laia; Deva Tanti Harahap; Mega Ananda Putri +6 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The Rempang Eco City area in Batam City has great potential for SMEs, especially in the culinary and local product sectors. However, the development of SMEs in this area is still limited due to a lack of knowledge about product packaging and minimal use of digital technology for marketing. The mentoring program conducted by KKN student group 62 aims to improve the competitiveness of SMEs through strengthening more modern packaging and digital marketing strategies using social media, especially Instagram. The method used is a qualitative approach with participatory observation, in-depth interviews, and group discussions. The stages of activities include an initial survey to map the potential and conditions of MSMEs, conducting workshops and training on product design, packaging, and digital marketing, as well as direct assistance in creating and managing social media accounts. The results of the activities show an improvement in the ability of MSME actors to create attractive packaging designs, manage social media as a product showcase, as well as increased digital interaction with consumers. This program successfully increased the selling value of products, expanded market reach, and built the confidence of MSME actors. Although there are challenges related to digital literacy and creativity, this program has a positive long-term impact in promoting economic independence in the community and strengthening local cultural identity in Rempang Eco City.

Azwar Fadlan; Deasy Natalia Lessu

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Low English proficiency remains a problem for the younger generation in Mimika Regency, particularly in speaking skills. Additionally, the flow of modernization influences the low appreciation of society, especially the younger generation, towards local culture, with the emergence of popular culture. This community service activity offers an English Storytelling Competition as a creative and innovative educational medium to integrate English competency and the preservation of the local culture of indigenous communities in Mimika Regency. This program used a collaborative approach/community-based participatory approach (CBPA) through community involvement in the planning, script preparation, workshops, competitions, and reflection stages, together with the utilization of existing local strengths and wisdom. The main purpose of this program is to encourage social change in the community, which includes: (1) increasing oral English skills in the young generation in Mimika. (2) the presence of awareness and pride in the importance of preserving local culture, and (3) the creation of a community environment that provides appreciation for local cultural products that grow together with global challenges. The results of the activity showed an increase in English communication skills, growing self-confidence in students, and the presence of creativity in interestingly packaging Amungme-Kamoro folklore. In addition, this activity brings a new awareness of the importance of preserving local culture, potential leaders who dare to appear in public, and presents a new institution in the form of a space competition that combines aspects of language and cultural education.

Nurhidayati; Siti Ismahani; Thorieq Al Abdu; Kamarulla Rambe; Siti Nurhaliza

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Kuala Indah Village in Sei Suka, Batubara, North Sumatra, is a coastal village whose economy relies on fisheries and aquaculture. The community is predominantly Muslim and also practices small-scale agriculture and animal husbandry. The Community Service Program (KKN) provides a platform for students to apply academic theory in real-world contexts, while also encouraging active community involvement. KKN students implement various programs, such as stunting prevention, religious moderation, skills training for poverty alleviation, and education for children and adolescents. They also play a role in increasing community participation through cultural activities and supporting local businesses by strengthening digital visibility. These initiatives support the creation of inclusive villages, providing equal access and opportunities regardless of gender, religion, or socioeconomic status. This collaborative approach reinforces the value of mutual cooperation and enriches social and educational life in the village. Through KKN, universities demonstrate their tangible contribution to village development. The success of this program underscores the importance of social inclusion and collective work in promoting sustainable development in rural areas like Kuala Indah.  

Muhammad Rizky Hidayat; Erwan Efendi; Fadlan Arrasyid Bintang; Rahma Adlya Zahra; Luthfia Rizka Fadhila +1 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Extreme poverty remains a major challenge in rural areas of Indonesia, including Nagori Bandar Manik, Pamatang Sidamanik District, Simalungun Regency. The 2025 UINSU Community Service Program (KKN) was carried out to empower local communities through various activities covering economic, educational, religious, social-environmental, and health aspects. This program employed a qualitative approach by involving active community participation in needs assessment, socialization, training, and evaluation. In the economic aspect, workshops on dishwashing liquid and herbal pesticide production were implemented as alternative household businesses. The educational sector included religious moderation through a short movie screening Mabbere, anti-bullying campaigns, ecoprint totebag training, and teaching at kindergarten, elementary, and junior high school levels. In the religious field, activities included Qur’an learning after Maghrib with children and Yasin recitals for both men and women. The social-environmental aspect was realized through community clean-up, educational boards on waste decomposition, distribution of garbage bins, and environmental awareness campaigns. Meanwhile, the health aspect focused on education about clean and healthy living behaviors, stunting prevention campaigns, and community exercise. The findings revealed improvements in entrepreneurial skills, children’s literacy, spiritual values, environmental awareness, and healthy lifestyles. The implication highlights that multidimensional community empowerment can serve as an effective strategy to reduce extreme poverty and promote sustainable village development.  

Rora Rizky Wandini; Teguh Perdana; Amri Yahya; Eliza Mahzura Nasution; Nurazizah Harahap

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Strengthening religious moderation is a strategic effort to build a harmonious social life, especially in Berastagi, which is characterized by cultural, religious, and ethnic diversity. Through the Community Service Program (KKN) of UINSU students in 2025, various programs were designed to encourage community participation while raising collective awareness of the importance of religious moderation values. The main programs include a dish soap-making workshop as an economic empowerment initiative, an anti-bullying campaign to instill tolerance, an education awareness campaign to build a quality generation, the creation of educational boards on waste management to preserve the environment, and the “Sapa Desa” (Semangat Aksi Peduli Desa) movement to strengthen social relations. In addition, supplementary programs such as KKN Cerdas, RUMTAr, Gen Q, Spada, along with student involvement in the fruit and flower festival, selling local products, supporting farmers, and fundraising for the Independence Day celebration, further reinforced collaborative roles with the community. These activities are expected to create synergy between students and the people of Berastagi in fostering inclusive attitudes, mutual cooperation, and environmental care, making religious moderation not only a concept but also a real practice in social life.

Lies Utami Efni Safitri; Habib Munawir Hasibuan; Fatirrohman Alamsyah; Fithri Az-Zahra; Saibarani Nabila

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This article examines the role of students of the Real Work Lecture (KKN) of the State Islamic University of North Sumatra in Stabat Lama Village in supporting community development through an integrative approach that covers three main areas, namely religious moderation, stunting prevention, and extreme poverty alleviation. The religious moderation program is carried out through Maghrib Mengaji, Gebyar Islami, and interfaith dialogue, which has been proven to strengthen tolerance and social harmony in the community. The stunting prevention program is realized through the provision of supplemental food (PMT) based on local ingredients, which is able to improve the nutritional status of toddlers while preventing the risk of new stunting. Furthermore, the community economic empowerment program is carried out through ecoprint training with eco pounding techniques that produce works of selling value and open up opportunities for environment-based businesses. The results of the activities show that the three programs complement each other and contribute to improving health, economic independence, and socio-religious harmony. The real impact of the implementation of this program is not only felt in the short term, but also provides the foundation for the development of a more independent and sustainable society. Through the active involvement of students, KKN activities succeeded in connecting academic theory with real practice in the field, so that it was able to provide contextual solutions to village problems. The empowerment carried out also emphasizes inclusive community participation, especially vulnerable groups such as housewives and toddlers, so as to provide more equitable benefits. Thus, KKN in Stabat Lama Village represents a holistic, sustainable, and relevant service model to the achievement of the Sustainable Development Goals (SDGs).

Annisa Valentina; PinaLestari; Zaidan Muharramain3; Aulia Agustin4; Femiliana Agnes +5 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Literacy is a fundamental skill essential for academic, social, and cultural development, yet interest in and culture surrounding literacy remain low in rural areas such as Desa Toapaya, Indonesia. This community service program aimed to strengthen basic literacy at SDN 005 Toapaya through a collaborative and integrative approach involving the school, university students, the Bintan Library Office, families, and local communities. The method employed was participatory and collaborative, implementing the SIBER CERDAS program (Synergy of Interactive Learning, Literacy, and Numeracy), which included shared reading, interactive discussions, quizzes, writing and storytelling competitions, and interactive numeracy activities. The results showed increased student motivation and participation in literacy and numeracy activities, as well as improved confidence in oral expression. Additionally, there was a noticeable improvement in students’ engagement with reading materials. Challenges faced included limited reading materials, inconsistent literacy habits at home, and lack of awareness about the importance of regular literacy practice. To ensure sustainability, ongoing support from schools, families, and local government, along with strengthened cooperation with libraries and communities, is necessary. Encouraging active participation and fostering a habit of regular reading is crucial for the long-term success of such initiatives. This program successfully created an inclusive and sustainable literacy ecosystem and serves as an adaptable model for similar rural communities, offering valuable lessons in community-driven educational development.

Rudianto Rudianto; Siti Aulia Nurmedina; Ahmad Rizky Widodo; Maryati Maryati; Nadya Septiani +3 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Desa Kareo, Serang Regency, faces environmental challenges due to the dominance of industrial activities, resulting in a lack of green spaces and increased air temperatures. This situation prompted the implementation of a greening program as a form of community service to support the improvement of the village's environmental quality. The program was carried out using a participatory approach, involving residents in identifying critical land areas, planting seedlings (BIVIT), and post-planting maintenance. Greening efforts focused on open lands, roadside areas, and public facilities that were previously barren. The results showed an improvement in the visual comfort of the environment, a reduction in barren areas, and increased community participation in preserving the plants. These findings confirm that locally collaborative greening initiatives have significant potential to restore environmental quality, especially in areas heavily impacted by industrial activities. Reforestation efforts focused on previously barren open spaces, roadsides, and public facilities. These previously unproductive lands now serve as green spaces that provide ecological benefits, such as carbon sequestration and improved air quality. Furthermore, tree planting has a positive impact on lowering local temperatures, a crucial issue given the increasing temperature levels associated with urbanization and industrial activity. The reforestation program demonstrated significant improvements in environmental visual comfort, a reduction in barren areas, and increased community participation in caring for the planted plants. The community members involved in the program demonstrated a sense of ownership of their environment and a commitment to maintaining the sustainability of the planted plants. These findings confirm that reforestation initiatives involving local collaboration have significant potential to restore environmental quality, particularly in areas impacted by industrial activity. With this program, it is hoped that the quality of life of the Kareo Village community will improve as the ecological balance in the area is maintained.

Hastuti, Indra; Sopingi Sopingi; Singgih Purnomo; Annisa Ita Yulianti; Arfandi Prasetyo

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This Community Service Program (PKM) was implemented at UMKM Wedang Rempah 3 Putri Sukoharjo with the aim of enhancing competitiveness through the application of e-prospek, strengthening digital marketing, and product diversification into ready-to-drink (RTD) beverages. The program employed mentoring, training, and hands-on practice, engaging UMKM actors actively from the planning stage to implementation. The results show that the use of the e-prospek application successfully expanded market access, digital marketing improved promotional effectiveness, and RTD product diversification attracted modern consumers who value practicality and health benefits. Beyond the economic impact of increased sales, the program fostered digital awareness, local leadership, and community independence. Theoretically, these findings reinforce the literature on the significance of digital transformation and product innovation in community-based MSME empowerment. This program is recommended for sustainable development through enhanced digital literacy, stronger local branding, and multi-stakeholder collaboration to establish an adaptive, innovative, and competitive MSME empowerment model.