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Tri Bayu Atmaja; Rita Meiriyanti; Prianka Ratri Nastiti

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the influence of financial literacy, financial technology, and financial behavior on investment decisions among students at the Universitas Persatuan Guru Republik Indonesia Semarang. The data used in this study is primary data, obtained through the distribution of questionnaires via Google Forms to students at the Universitas Persatuan Guru Republik Indonesia Semarang. The population of this study consists of students from the university, and the sampling technique used is probability sampling with purposive sampling. The sample was determined using the Slovin formula with a margin of error of 10%. The analysis tool used in this study is SPSS 26 to process and analyze the data. This study tests three hypotheses: H1, which states that financial literacy does not significantly affect investment decisions, H2, which states that financial technology does not significantly affect investment decisions, and H3, which states that financial behavior significantly affects investment decisions. The results of the study indicate that H1 is accepted, meaning that financial literacy does not significantly influence investment decisions. On H2, the results also show that financial technology does not significantly affect investment decisions. However, for H3, the results show that financial behavior significantly influences investment decisions. Therefore, it can be concluded that while financial literacy and financial technology do not have a significant impact on students' investment decisions, financial behavior plays a more dominant role in influencing their investment decisions. This study provides valuable insights for universities and other educational institutions to focus more on improving students' financial behavior as a strategic step in enhancing the quality of investment decisions

Ferry Gunawan Prasetyo; Ida Martini Alriani

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the influence of service quality, facilities, and location on guest satisfaction at New Puri Garden Hotel Semarang. In the increasingly competitive hospitality industry, understanding the factors that influence guest satisfaction is crucial for enhancing customer loyalty and business competitiveness. This research uses a quantitative approach with a survey method. The population in this study consisted of all guests staying at New Puri Garden Hotel Semarang, totaling 97 individuals. The sampling technique used was random sampling, where the entire population was taken as the sample, resulting in 97 respondents. The research instrument was a questionnaire designed based on indicators of each variable. The data analysis technique employed was multiple linear regression analysis to examine the effect of independent variables (service quality, facilities, and location) on the dependent variable (guest satisfaction). The results of the analysis show that service quality has a positive and significant effect on guest satisfaction. This is evidenced by the t-value of 3.702, which is greater than the t-table value of 1.660, with a significance value of 0.005 (< 0.05). Facilities also have a positive and significant influence on guest satisfaction, with a t-value of 3.118 > 1.660 and a significance value of 0.002 (< 0.05). Meanwhile, location has the strongest influence on guest satisfaction, with a t-value of 6.468 > 1.660 and a significance value of 0.000 (< 0.05). Based on these results, it can be concluded that partially, the three variables—service quality, facilities, and location—have a positive and significant effect on guest satisfaction. These findings indicate that improving service quality, providing adequate facilities, and choosing a strategic location are essential factors in creating a satisfying guest experience. Therefore, hotel management should prioritize the development and enhancement of these three aspects to maintain and increase customer satisfaction in a sustainable manner.

Yohana Arifa; Amelia Puspa Tamara

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Based on PM 30 of 2021 concerning User Service Standards, check-in services at the airport are carried out at least 2 hours before the departure schedule, while the check-in service procedure has a time limit of two minutes and thirty seconds for each passenger, and the check-in queue can last for twenty minutes per passenger. This study aims to determine whether there is an effect of check-in counter queue time on Citilink airline passenger satisfaction at General Ahmad Yani Airport, Semarang and how big the influence is. This study uses a quantitative approach. This research was conducted at General Ahmad Yani Airport, Semarang with a focus on the object of the Citilink airline passenger check-in counter queue. The research period was from August to February 2024. The questionnaire was used as a data collection tool in the form of a form containing questions or statements that must be filled in for 100 respondents. Based on the results of the test and data analysis that has been done, the effect of check-in counter queue time on Citilink airline passenger satisfaction at General Ahmad Yani Airport Semarang, the results of the hypothesis test obtained t count greater than t table, namely 5.745> 1.660 and with a significant value smaller than the probability of 0.000 <0.05, it can be concluded that Ha is accepted and Ho is rejected or can be called the queue time variable has a positive effect on the passenger satisfaction variable. This means that if the queue time at the check-in counter experienced by passengers is getting longer because the service provided is still not in accordance with the standard, then passenger satisfaction will have an effect resulting in higher passengers who are less satisfied and vice versa if the queue time is short or in accordance with the provisions, passengers will feel satisfied.

Uli Lutvianingsih

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the level of student satisfaction with academic administration services at the Catholic Religious Education Study Program (PKK) STPKat Santo Fransiskus Assisi Semarang in the 2024/2025 Academic Year. Effective and efficient academic administration services are an important factor in supporting the smooth teaching and learning process and improving the overall quality of education. The research method used is descriptive quantitative with a survey approach. Data was collected through a questionnaire distributed to active students of the PKK Study Program. The variables studied include speed of service, accuracy, attitude of officers, ease of procedures, and supporting facilities. The research results show that in general students feel quite satisfied with the academic administration services provided. Aspects of officer attitude and correct information received the highest satisfaction scores, while aspects of ease of procedures and supporting facilities still require improvement. It is hoped that these findings can provide input for the management of the PKK Study Program to improve the quality of academic administration services, so as to create a more conducive academic environment and support student achievement.

Hermawan Budiyanto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the increasingly fierce business competition, understanding the factors that influence consumer buying interest is crucial. This study analyzes the effect of product quality and price on consumer purchase intention of Tofu Baxo Ibu Pudji in Pamularsih, Semarang City. Using a quantitative survey method, data was collected from 50 respondents through questionnaires. The results showed that product quality and price have a strong and positive relationship with consumer buying interest. The correlation test shows that product quality has a calculated r value of 0.68 and price of 0.62, both of which are greater than r table (0.2787), indicating a significant relationship. Partial regression test (t-test) shows that product quality (t count = 38.83) and price (t count = 6.96) have a significant effect on purchase intention (t table = 2.01063). The simultaneous test (F-test) shows that product quality and price together have a significant effect on buying interest with an F value of 26.1168 (F table = 3.200). The coefficient of determination (R2) shows that product quality and price explain 52.63% of the variation in consumer buying interest, while 47.37% is influenced by other factors. The results of this study provide insight for business owners in improving quality and pricing strategies to increase competitiveness and sales volume.

Ilham Arif Wicaksono; Haryani Haryani

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to analyze the effect of compensation, work discipline and work environment on job satisfaction at PT Telkom Akses Semarang. The population in this study were all employees of PT Telkom Akses Semarang, totaling 73 people. Sample / respondents taken as many as 73 respondents, by measuring the census technique. The results showed that the compensation hypothesis test had a positive and significant effect on job satisfaction (t count = 3.225> t table = 1.671 with a significance figure = 0.002 < α = 0.05 (significant). Thus, the hypothesis (H1) that compensation has a positive effect on job satisfaction is proven. Work discipline has a positive and significant effect on job satisfaction (t count = 3.182> t table = 1.671 with a significance number = 0.002 < α = 0.05 (significant). Thus, the hypothesis (H2) that work discipline has a positive effect on job satisfaction is proven. The work environment has a positive and significant effect on job satisfaction (t count 5.645> t table = 1.671 with a significance number = 0.000 < α = 0.05 (significant). Thus, the hypothesis (H3) that the work environment has a positive effect on job satisfaction is proven. The regression coefficient β1 = 0.284 (positive sign) means that the greater the compensation received, the greater the job satisfaction. The regression coefficient β2 = 0.277, (positive sign) means that the more work discipline, the higher job satisfaction. Regression coefficient β3 = of 0.476 (positive sign) means that the more comfortable the work environment, the higher the job satisfaction at PT Telkom Access Semarang.

Alvina Ayu Septianingrum; Ida Martini

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze "The Effect of Product Quality, Service Quality, and Convenience on Consumer Satisfaction at Soto Mas Boed Restaurant Semarang". The data collection method uses a questionnaire. The sampling technique uses accidental sampling technique. A sample of 97 respondents were consumers at the Soto Mas Boed Restaurant in Semarang. Based on the test results, the product quality variable has a positive and significant effect on customer satisfaction. This is evidenced by the regression coefficient of β1 0.264 and the calculated t value is greater than the t table 3.751> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Service quality has a positive and significant effect on customer satisfaction.  This is evidenced by the regression coefficient of 0.482, the t value is greater than the t table 4.934> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Convenience has a positive and significant effect on consumer purchasing decisions. This is evidenced by the regression coefficient of 0.229, the t value is greater than t table 2.616> 1.661 and the sig value is 0.010 <0.05. So the hypothesis is proven.

Dwi Wijayanti; Maria Augustine Graciafernandy; Moeljono Moeljono

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze and describe the Occupational Safety and Health (K3) program implemented by PDKB PT. PLN (Persero) UP3 Semarang. The program is an effort to create a healthy and safe work environment, so as to reduce the number of work accidents or negligence which result in demotivation and work productivity deficiencies.This research is descriptive qualitative research. By taking respondents from several sources who are considered worthy of being research sources. The results of the research are that the program for implementing work safety and occupational health (K3) is carried out optimally so as to minimize the occurrence of occupational hazard risks including the availability of health clinics, medical examinations, K3 training and the use of Personal Protective Equipment. This OSH program still addresses some of the obstacles encountered which may affect the implementation of Occupational Safety and Health, namely they are still being discovered, so there is a need for a more intense understanding in applying the training program.

Aditya, Yudi Putra; Rauly Sijabat; Noni Setyorini

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to analyze the effect of work discipline on employee performance, analyze the effect of work stress on employee performance, and analyze the effect of work motivation on employee performance. The object of this research is at Bank BRI Cabang Pattimura Semarang. The method in this study is a survey research method with a quantitative approach. The population in this study were all employees at Bank BRI Cabang Pattimura Semarang. The number of samples in this study were 80 respondents who were obtained using saturated sampling, namely the sampling technique when all members of the population are used as samples. Methods of data collection through questionnaires and data analysis using SPSS which includes validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing using t test, R² test. The results showed that the independent variables, namely work discipline (X1), work stress (X2), work motivation (X3) have a positive and significant effect on employee performance (Y) partially or simultaneously (together). Based on the coefficient of determination of 0.565, which means that the variables of work discipline (X1), work stress (X2), and work motivation (X3) are simultaneously able to explain the employee performance variable (Y) of 56.5%. The remaining 43.5% of employee performance (Y) is explained by other variables not included in this study.

Cindy Iga Binarwati; Rauly Sijabat; Qristin Violinda

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of work motivation, work discipline and reward on the performance of Grab online motorcycle taxi drivers in the city of Semarang. This study used quantitative research methods. The population used in the study was Grab online motorcycle taxi drivers in Semarang year 2022 and the sample used was 100 respondents. Data analysis in the study using SPSS for window software version 26. The results of this study show that there is a positive and significant influence between work motivation (X1) on the performance of grab online ojek drivers in Semarang (Y) partially with a calculated t value of 6,833 and a significance value of 0.000, work discipline (X2) has a positive and significant effect on the performance of grab online motorcycle taxi drivers in Semarang (Y) partially with a calculated t value of 2,918 significance value of 0.4 reward (X3) has a positive and significant effect on driver performance Grab online motorcycle taxi in Semarang city (Y) partially with a calculated t value of 10,655 and a significance value of 0.000. The results of the coefficient of determination (R2) test obtained a value from Ajusted R Square of 0.915 or 91.5% showed that the performance variables of Grab online motorcycle taxi drivers in Semarang were influenced by work motivation, work discipline and reward variables, while the remaining 0.085 or 8.5% were influenced by other variables that were not in this study.