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This study aims to examine the influence of host interaction and flash sale discounts on consumer interest in live shopping on Shopee among the community in Surabaya City. The research employs a quantitative approach using a structured questionnaire as the primary data collection method. A total of 96 respondents, all of whom actively engage in online shopping via Shopee, were selected as the study sample. Data analysis was conducted using SPSS, applying both t-tests and F-tests to evaluate the hypotheses. The t-test results reveal that host interaction significantly affects consumer interest, with a t-count value of 5.252 exceeding the t-table value of 1.986, and a significance level of 0.000, which is below the 0.05 threshold. Similarly, flash sale discounts also demonstrate a significant effect on consumer interest, with a t-count value of 3.217 surpassing the t-table value of 1.986, and a significance level of 0.002, indicating statistical significance. Furthermore, the F-test results indicate that host interaction and flash sale discounts have a simultaneous and significant influence on consumer interest, as evidenced by an F-count value of 26.37 exceeding the F-table value of 3.9434, with a significance level of 0.000. These findings suggest that both host interaction and flash sale discounts play a crucial role in shaping consumer purchasing interest during live shopping events. The results highlight the importance for resellers and online sellers to enhance host engagement skills and strategically implement time-limited discount offers to attract and retain consumers. In the increasingly competitive e-commerce environment, optimizing these two factors may significantly contribute to improving customer engagement and driving sales performance. This research provides practical insights for online retailers seeking to strengthen their marketing strategies on live shopping platforms

This research aims to determine the influence of quality of work life, interactional justice on the performance of Hotel Neo+ Waru Sidoarjo employees through job satisfaction as an intervening variable. The population of this study were all employees of the Neo+ Waru Sidoarjo Hotel, with a saturated sampling technique totaling 41 people. Data was collected using a questionnaire with a five-graded Likert scale with data analysis using SEM-PLS with SmartPLS version 3 software. Based on the research results, hypothesis testing states that: 1) Quality of Work Life has a positive and significant effect on Employee Performance at the Neo+ Waru Hotel Sidoarjo, 2 ) Interactional Justice has a positive and significant effect on Employee Performance at Hotel Neo+ Waru Sidoarjo, 3) Quality of Work Life has a positive and significant effect on Job Satisfaction for employees of Hotel Neo+ Waru Sidoarjo, 4) Interactional Justice has a positive and significant effect on Job Satisfaction for Hotel employees Neo+ Waru Sidoarjo, 5) Job Satisfaction has a positive and significant effect on Employee Performance at the Neo+ Waru Sidoarjo Hotel, 6) Job Satisfaction cannot mediate the relationship between Quality of Work Life and Employee Performance at the Neo+ Waru Sidoarjo Hotel with a Direct-only mediation effect (no mediation ), 7) Job Satisfaction can mediate or there is an influence between the relationship between Interactional Justice and Employee Performance at the Neo+ Waru Sidoarjo Hotel with a Complementary mediation effect (partial mediation).