Sophia Rani Larasati; Firda Oppi Rahmasari; Wasilatul Widhad; Ahmad Ariski Nur Hidayat
Managing long-term relationships with customers is important for electronic businesses through online services because it occupies an important place in modern business of the digital age. Long-term relationship building strategies have been used by Tesco in the UK, which sets a practical example in reaching global customers, expanding markets, and building partnerships where access to information can be easily leveraged to forge cooperative relationships in the digital era.