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Muhammad Bintang Prakoso; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze document management in the Marketing Department of Kompas Gramedia using the case study method and qualitative approach. By collecting primary data from observations, interviews and documentation, as well as secondary data from literature studies, this research identified a number of relevant findings. The research results show that the Kompas Gramedia Marketing Department has successfully implemented an organized document storage and archiving system, both in physical and digital form, with clear labels and categories. This has increased operational efficiency, collaboration and productivity within the department. However, research also reveals several obstacles in document management, such as data input errors, inappropriate document placement, and an excessive number of documents. The proposed solution includes training, system optimization, clear division of tasks, and capacity management to overcome the problem. By implementing these solutions, the Marketing Department can increase the effectiveness of document management, reduce related errors, and maintain smooth operations. In order to increase understanding of the effectiveness of document management in organizational environments, this research provides valuable insights. In addition, the research results can contribute to the field of archives and information management and provide guidance for other organizations facing similar challenges in document management.

Bagus Kusuma Ardi; Batista Sufa Kefi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of investment decisions, funding decisions, and dividend policies on firm value in food and beverage companies listed on the Indonesia Stock Exchange. The population in this study is 34 companies that are included in the food and beverage sector which are listed on the Indonesia Stock Exchange in 2020-2022. The sampling technique used is purposive sampling with certain criteria, so that the final sample that can be used is 13 companies. Research results obtained using SPSS version 17. The results of the study using the F test showed that the Fcount was 11.503> he F table was 3.267 with a significant value of 0.000 0.05 and it could be concluded that simultaneously it was accepted. The results of ui t calculate the investment decision (X1) of 4.673 > 2.030 and a significant value of 0.000 <0.050, t calculate the funding decision (X2) of 2.034 > 2.030 and a significant value of 0.050 <0.050, and t calculate the dividend policy (X3) of -0.484 <2.030 and a significant value of 0.631 0.050. This shows that X1 and X2 have an effect and are significant while X3 has no effect and is not significant on the value of the Company.

Supyan Assauri; Budi Kramadibrata

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to investigate the influence of product quality and brand image on consumer purchasing decisions for contemporary beverage products, Haus! in the Karawang area. The three main problems that are the focus of this research are: consumer preferences that are more inclined towards contemporary beverage products other than Haus!, lack of optimization of promotions for Haus! compared to other competitors, so that the brand image of Haus! not yet well known among the public, and changes in consumer tastes due to innovations in similar contemporary beverage products, which reduce the tendency to buy Haus! in the Karawang area. This research was conducted using a quantitative approach with a sample size of 247 respondents. The instrument used by researchers is a questionnaire. Quality testing of the instruments used by researchers is validity and reliability testing. The data analysis method in this research uses multiple linear regression with the help of the SPSS application. The test results show that respondents strongly agree that product quality and brand image have a significant influence on purchasing decisions. The conclusion of this research is that product quality and brand image influence the decision to purchase thirst drink products! In Galuhmas Karawang.

Istikomah Istikomah; Achmad Djoni Sudirman; Iswati Iswati; Emilia Pranata

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to:1) determine the effect of destination imageon consumer satisfaction in Pacitan Gong Cave Tourism, 2) determine the effect of facilities on consumer satisfaction in Pacitan Gong Cave Tourism, 3) determine the effect of desination image, tourist facilities on consumer satisfaction in Pacitan Gong Cave Tourism. This study resulted that Destinatin Image (X1) has an effect on Consumer Satisfaction (Y), where the T count value is 4,079 > T table value 1,989, meaning that there is a significant effectof destination image (X1) on consumer satisfaction (Y). Tourismfacilities (X2) have an effect on consumer satisfaction (Y), where the T value us 2,913 > 1,989 meaning that there is a significant influence of tourism facilities (X2) on consumer satisfaction (Y). The F value is 94,504 which means it is positive with a significant value of 0,000 means less than 0,05. There fore, simultaneously the desination image variable and tourist facilities have a positive effect on the consumer satisfaction variable. And the last one is the test results for the value of R2 is 6,090 which means that the variables X1 and X2 are able to explain the variable Y by 69,0%.

Kharisma Sekar

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to further explore the 'Influence of Influencer Marketing on the Purchase Intent of Kimka Hijab Products on Instagram Social Media.' The variable of Influencer Marketing is examined for its impact on the purchase intent of Kimka hijab products on the Instagram social media platform. The study involved 40 respondents and utilized a quantitative research approach. Data was collected through a questionnaire survey and then analyzed using simple linear analysis with SPSS 27. The results of the test showed that the variable of influencer marketing has a significant impact, measuring 6.768 with a significance level of less than 0.050 (0.000).

Ria Setya Agustin

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of product variation (X1), price (X2) and taste (X3) variables on consumer loyalty (Y) in Tahu Sadis Joyoboyo, Kediri City. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the saturated sampling method, the number of samples in the research was 85 respondents from Tahu Sadis Joyoboyo, Kediri City. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test.The results of the research obtained the multiple linear regression equation Y= -4.748 + 0.470X1 + 0.283X2 + 0.569X3 and the results of the t test for product variation, price and taste variables had a partially significant effect on consumer loyalty with sig < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that product variety, price and taste have a simultaneous and significant effect on consumer loyalty to Tahu Sadis Joyoboyo Kediri.

Leo Ivan; Farhan Farhan; Shandy Hadrianus Saragi; Ratuling Herman Yusuf

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The younger generation is the largest group of internet users, they are the first generation to grow up with computers, the internet, smartphones, online social media and online shopping. They tend to have similarities in their online shopping behavior. This research aims to analyze the behavior and preferences of the younger generation towards e-commerce and their opinions regarding demands for the closure of e-commerce by some people in Indonesia. This research is quantitative research using a questionnaire method with 22 respondents aged 17-25 years and from high school students to university students. The findings of this research show that the younger generation is more likely to use e-commerce for shopping and tends to reject demands to close e-commerce by some members of society. The implication of this research is that e-commerce must improve service quality, user experience, and transaction security to meet the needs and expectations of the younger generation.

Risdayanti Risdayanti; Nurdin Latif; Baharuddin Baharuddin

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of the work environment and technological ability on employee performance at PT. Semen Tonasa Pangkep Regency. The method used in this research is a quantitative method with the number of respondents being 75 employees who were used as samples using a sampling technique, namely a saturated sample, where the data collection technique used a questionnaire. The analysis used in this research is a multiple linear regression test. Simultaneous test results of work environment variables and ability to master technology have a positive and significant effect on employee performance variables as proven based on simultaneous test results with a significance value of f<α (0.000<0.05). Partial test results for work environment variables have a positive and significant influence on employee performance variables with a significance value of f<α (0.000<0.05). Partial test results for technology mastery ability variables have a positive and significant influence on employee performance with a significance value of f<α ( 0.001<0.05)  

Nur Anisa; Nurdin Latif; Nurmega Nurmega

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of work discipline and work environment on employee performance at the company PT. Semen Tonasa District. Pangkep. The method used in this research is a quantitative method with the number of respondents being 75 employees who were used as samples using a sampling technique, namely using a saturated sample. The analysis used in this research is a multiple linear regression test. The results of simultaneous testing of work discipline and work environment variables have a positive and significant influence on employee performance variables as proven based on simultaneous test results with a significance value of f<α (0.000<0.05). The partial test results of the work discipline variable have a positive and significant effect on employee performance variables with a significance value of f<α (0.000<0.05). The results of partial testing of work environment variables have a positive and significant effect on employee performance variables with a significance value of f<α (0.000<0.05).

Nastiti Rizky Shiyammurti; Teni Kusherawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to see the effect of loan capital and accounts receivable turnover on the remaining operating results of the cooperative employees of PT. Tristex Mandiri Cimahi. The population in this study is data on cooperative financial reports as many as 6 financial reports for 2015-2020. The sampling technique uses the census sampling method or saturated samples. The research design uses descriptive methods and associative methods. The analytical method uses multiple linear regression analysis. Based on the results of the study showed that partially there is no significant effect of loan capital variable on the remaining operating results , and partially there is a positive and significant effect of accounts receivable turnover on the remaining operating results . Simultaneously there is the effect of loan capital and accounts receivable turnover on the remaining operating results . Based on the value of R Square obtained by 0.908 or 90.8 %, this means that loan capital and accounts receivable turnover can affect the remaining operating results of 90.8 % , the remaining 90.8 % 9.2 % is influenced by other variables that are not involved in this study    

Muhammad Rizal Febriantoro

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The property sector is one of the business instruments usually chosen by investors. This research capital market focuses on the housing construction sector originating from property companies. This company is the same as others, namely buying and selling shares at competitive prices per share. This share buying and selling activity can be dominated by price seasonality criteria when the price of each share rises or falls. Of all types of shares, Property Companies both have low and high return risks. Therefore, risks in the capital market can be predicted using the criteria of Return on Assets, Return on Equity and Earning Per Share. The research was carried out quantitatively by processing secondary data in the form of company financial reports. The research object was property companies registered on the IDX which were then sampled using probability sampling so that 13 companies were found as samples with a research period of 3 years. The method used is Panel Data Regression analysis. The results obtained are partial return on assets, return on equity has a significant positive effect on share prices and earnings per share has a significant negative effect on stock prices. Meanwhile, simultaneously return on assets, return on equity and earnings per share have a positive and significant influence on share prices. The results of the R square test explain that the independent variable is able to explain 84.4% of the variables studied

Megaria Damanik; Beby Karina Fawzeea Sembiring; Rini, Endang Sulistya; Arif Qaedi Hutagalung

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

 One of the strategies used by Tropicana Slim to win the Top Brand Award for 4 (four) consecutive years is to enter the premium community through brand activation. This research aims to determine and analyze the influence of brand image, experiential marketing, and product quality on customer loyalty of the Tropicana Slim brand in the premium community. This research is associative research and the type of data used is quantitative. The population in this study are members of the premium community. The number of samples in the research was 95 people using a purposive sampling technique with the following criteria: they are premium community members who have experienced brand activation by Tropicana Slim Medan City and have purchased Tropicana Slim products at least 1 (one) time. The data analysis used is multiple linear regression analysis. The results of this research show that simultaneously brand image, experiential marketing and product quality have a positive and significant effect on customer loyalty of the Tropicana Slim brand in the premium community. Partially, brand image, experiential marketing and product quality have a positive and significant effect on customer loyalty of the Tropicana Slim brand in the premium community.

Risda Tristianti; Arga Sutrisna; Titin Patimah

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of leadership style and employee commitment on the performance of civil servants at the village office in Cipedes sub-district, Tasikmalaya city. This study uses a descriptive quantitative method. The types of data used are primary data and secondary data, with a sample of 41 respondents from civil servants at the Village Office in Cipedes District, Tasikmalaya City, and using the saturated sample method. The data analysis tool used in this study was SPSS Version 25. Data collection techniques used observation, interviews, questionnaires, and literature studies. Leadership Style and Employee Commitment simultaneously have a significant effect on Employee Performance in Civil Servants at the Village Office in Cipedes District, Tasikmalaya City. Leadership Style partially has a significant effect on Civil Servant Performance. Employee Commitment partially has a significant effect on Civil Servant Performance.

Garnis Savitri; Nersiwad Nersiwad; Budi Utami

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The more stringent developments in business life, the more difficult it is for any company to maintain customer satisfaction from its competitors. For this reason, service quality is needed to retain consumers, not only service quality, price and promotion are also the most important things in retaining consumers. This study aims to identify the effect of service quality, price, and promotions significantly on customer satisfaction at Muliamart. The sample used was 100 respondents. The method used uses quantitative methods. The sampling technique used in this study was purposive sampling technique, namely sampling with certain criteria. The analysis model used is multiple linear regression analysis processed using SPSS 2022. The results of this study indicate that Service Quality has a partial effect (3.636 > 1.988), Service Price has a partial effect (2.427 > 1.988), and Service Promotion has a partial effect of (3.422 > 1.988) t-count > t-table on Satisfaction. Meanwhile, service quality, price, and promotion have a simultaneous effect of (46,765 > 2,700) f-count > f-table on consumer satisfaction. the magnitude of the coefficient of determination (R Square) is 0.594 or equal to 59.4%. And the rest is influenced by other variables.      

Yeni Kusuma Ningsih; Kholid Murtadlo

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Thel purposel of this papelr is to analyzel: 1) To deltelrminel thel elffelct of Brand Imagel on Purchasing Delcisions in purchasing Somelthing products. 2) To deltelrminel thel elffelct of brand imagel on consumelr satisfaction in purchasing Somelthing products. 3) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Purchasing Delcisions in purchasing Somelthing products. 4) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Consumelr Satisfaction in purchasing Somelthing products. 5) To deltelrminel thel elffelct of Purchasel Delcision on Consumelr Satisfaction. 6) To deltelrminel thel elffelct of Brand Imagel and Ellelctronic Word Of Mouth simultanelously on Purchasel Delcision and Consumelr Satisfaction. Thel typel of relselarch writteln by this writelr is associativel writing using a quantitativel approach. Thel sampling telchniquel was carrield out using thel Non Probability Sampling telchniquel with a purposivel sampling telchniquel with a population of 114 relspondelnts. With thel critelria: (1) Consumelrs ageld 17 yelars and ovelr (2) Havel purchaseld Somelthing products (3) Havel relvielweld skincarel products onlinel (4) Domicilel in Pasuruan Relgelncy. Whilel thel analysis telchniquel useld is path analysis or path analysis with calculation analysis tools using SPSS 22.

Annisa Siregar

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of competence, organizational culture, and work discipline on the performance of employees of PT Sido Muncul, either partially or simultaneously. Data collection was carried out by distributing questionnaires via Google Form to 131 respondents who were employees of PT Sido Muncul. By using a Likert scale. Respondents' answers were processed by multiple regression analysis, t-test, F-test and R-2 test. The results of this study found that there was a significant (significant) effect partially between competency, organizational culture, and work discipline variables on the performance of employees of PT Sido Muncul. In addition, the results of this study also found that there was a significant (significant) effect simultaneously on both competency, organizational culture, and work discipline variables on the performance of PT Sido Muncul employees.

Natasya Aulia Putri

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of product quality, price, and brand image variables on the purchase decision of wardah lipstick. Both partially and simultaneously. Data collection was carried out by distributing questionnaires that had been distributed to 47 respondents. By using a Likert scale, the respondents' answers were processed using multiple regression analysis, t-test, f-test, and r-test. The results of this study can be found that there is a significant (significant) effect partially.

Fauzan Muflih Prakoso; Singgih Purnomo; Esti Dwi Rahmawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine whether product quality, price, and service simultaneously have a positive effect on customer satisfaction at Bakso & Mie Ayam Restaurants in the Kartasura Region, whether product quality, price, and service partially have a positive effect on customer satisfaction at Bakso & Mie Ayam Restaurants in the Kartasura Region. The sample in this study were consumers of Bakso & Mie Ayam Restaurants in the Kartasura Region who had made a purchase at least twice. The sampling technique used purposive sampling. The number of samples is 100 respondents. Instrument test using validity test and reliability test. The analysis technique uses multiple linear regression. For data processing, researchers used statistical software SPSS 25. The results showed that product quality, price, and service simultaneously had a positive effect on customer satisfaction at Bakso & Mie Ayam Restaurants in the Kartasura Region, product quality, price, and service partially had a positive effect on customer satisfaction at Bakso & Mie Ayam Restaurants in the Kartasura Region.

Mega Husnayanti; Afniyeni Afniyeni; Nurhayati Nurhayati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was conducted on PPKBD Cadres and Sub PPKBD Sub-districts of Tanjung Harapan, Solok City. The purpose of this study was to determine how much influence the communication and motivation of PPKBD and Sub PPKBD Cadres had in increasing the number of family planning. In this study, the population was PPKBD Cadre and Sub PPKBD, which amounted to 75 people. With this type of quantitative research and sampling technique using the total sampling method. The data collection technique used is by using a questionnaire/questionnaire. Based on multiple linear regression analysis of the variables of Communication and Motivation of PPKBD Cadres and Sub PPKBD in Increasing the Number of Family Planning Y = 19.221 + 0.274X1 + 0.299X2 + e. From the t-test that was carried out, it was found that the X1 variable of PPKBD Cadre Communication and Sub PPKBD had a significant effect on increasing the number of family planning with t count greater than t table 2.880 > 1.993. Then Ha is accepted and H0 is rejected. Variable X2 Motivation of PPKBD Cadres and Sub PPKBD has a significant effect on increasing the number of family planning, the value is known to be tcount > ttable, which is 3,157 > 1,993. Then Ha is accepted and H0 is rejected. From the f test, it was found that the Communication and Motivation of PPKBD Cadres and Sub PPKBD Cadres could simultaneously increase the number of Family Planning with fcount 10,647 > ftable 3,124. Then Ha is accepted and H0 is rejected. From the Determination Test the R Square value is 0.228. This means that the effect of the independent variable on the dependent variable is 22.8%, while the remaining 77.2% is influenced by other variables..

Anis Rakhmawati; Azizah Indriyani; Hendri Sucipto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of reward and punishment on employee motivation at the Mayga Sidinding Department Store. This type of data collection uses a quantitative approach in the form of a survey and gives questionnaires directly to respondents. The population used is all employees who work at the Mayga Department Store, and sampling with the saturation technique is 48 people. Data is processed through the application of Statistical Product and Service (SPSS) version 26 with multiple linear regression analysis techniques. The test results state that individually or partially rewards have a significant effect on employee motivation with a p value of 0.012 <0.05 and a tcount of 2.627 > a ttable of 1.679. Punishment independently or partially has a significant effect on employee motivation, by looking at the probability value 0.000 <0.05 and tcount 3.916> ttable 1.679. This means that punishment has more influence on employee motivation. The result of the next test is that reward and punishment simultaneously affect the work motivation of employees at the Mayga Si Date Department Store.