Publication Search

Human resource management helps organizations achieve their short-term and long-term goals by aligning with overall business strategy. For this reason, the aim of writing this paper is to understand the relationship between Human Resource Management (HRM) and business strategy and provide an overview of good employee training and development to increase productivity in companies. The research method is qualitative with library study data collection techniques. Based on the study, it is known that the assumption of a close relationship between business strategy and HRM methods is based on contingency theory. This theory underlines that human resource management methods are chosen according to the type of competitive strategy adopted by the business. A well-crafted business strategy aligns with the core mission and vision and acts as a roadmap for profitability, competitiveness and sustainable growth. Training and development that influences employee productivity has increased the welfare of the company and also helped the company's prosperity by considering the planning and implementation of workforce training and development at the public level.

The purpose of this study was to determine the effect of marketing communications which include advertising (advertising), sales promotion (sales promotion), public relations (public relations), direct marketing (direct marketing), personal selling (personal selling) on ​​purchase intention. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 60 respondents selected using purposive sampling technique. Data analysis used linear regression analysis with the IBM SPSS Statistics 23 test tool. The results showed that the marketing communications of PT. Haruman Multi Artha with advertising indicators (advertising) an average score of 3.63 (good category), sales promotion (sales promotion) an average score of 3.24 (sufficient category), public relations (public relations) an average score of 3 .33 (enough category), direct marketing (direct marketing) an average score of 3.38 (enough category), personal selling (personal selling) an average score of 3.69 (good category). There is a positive and significant influence on marketing communications which includes advertising, sales promotion, public relations, direct marketing, personal selling on PT. Haruman Multi Artha. The contribution of marketing communication variables to the buying interest of PT. Haruman Multi Artha of 61.2%, while the remaining 38.80% is influenced by other factors outside of this study  

This study aims to investigate the influence of reward & punishment strategies, internal public relations, and digital marketing on company profitability. Employing a qualitative research design, the study utilizes purposive sampling to select participants from various industries, aiming for diverse perspectives. Data analysis involves thematic coding to identify patterns and themes emerging from interviews and textual analysis of relevant documents. Preliminary findings suggest that effective implementation of reward & punishment strategies, coupled with robust internal public relations and adept digital marketing, significantly impacts company profitability. The study underscores the importance of cohesive internal communication and strategic digital marketing efforts in enhancing organizational performance and financial outcomes.

This Bottled Drinking Water Factory (AMDK) is drinking water that is packaged and processed through electronic machines and is safe to drink. It is processed according to quality standards and in accordance with applicable techniques and meets the specified requirements so that bottled drinking water is safe for consumption by the public. This study aims to determine the service quality strategy carried out by the Abillaits AMDK factory in the Ambunten subdistrict, Sumenep Regency. Which was carried out using a qualitative approach method. Methods of data collection using observation, interviews, and documentation. With 1 key informant and 6 supporting informants. Data analysis techniques using data collection, data reduction, data presentation, and drawing conclusion.  The results of research conducted at the Abillaits AMDK factory show 2  strategies implemented by the Abillaits AMDK factory in Ambunten in an effort to meet customer satisfaction, namely the basic and main strategy. Basic service strategies such as thanking customers, communicating with customers. Listening to customer complints and neat appearance. The main strategy is the services provided in accordance with SOP, fast and responsive, competitive advantage, building good relationships with customers, and timeliness.