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This study investigates the influence of discount programs, digital marketing strategies, and service quality on prospective students’ decisions to enroll at STIE Surakarta. The increasingly competitive landscape of private higher education in Indonesia requires institutions to formulate effective marketing strategies that can address the expectations and behavioral tendencies of Generation Z. A quantitative approach was employed using survey data from 36 new students selected through purposive sampling based on their participation in discount-based admission programs. The research instruments were validated through correlation tests and demonstrated reliable internal consistency. Data were analyzed using multiple linear regression to identify both partial and simultaneous effects among the variables. The findings reveal that discount offers are the only variable that significantly affects enrollment decisions, indicating that financial incentives remain a dominant consideration for prospective students evaluating private tertiary education options. Meanwhile, digital marketing and service quality, although yielding positive regression coefficients, do not show significant partial effects. However, the three variables collectively have a significant simultaneous effect, suggesting that enrollment decisions are shaped by a combination of economic, promotional, and perceptual factors. The model explains 45.7% of the variance in enrollment decisions. These results highlight the need for higher education institutions to balance financial incentives with consistent digital marketing execution and improved service delivery. The study contributes to the expanding literature on student decision-making behavior and offers practical insights for strengthening competitive marketing strategies in private higher education.

This research aims to determine the effect of organizational support, work environment, and communication on employee performance at the Investment and One-Stop Integrated Services Office (DPM-PTSP) of Muaro Jambi Regency, both partially and simultaneously. The method used is quantitative analysis with a population and sample consisting of all 44 employees, determined through a saturated sampling technique. Data were collected using a Likert scale-based questionnaire, and the analysis was carried out using multiple linear regression with the help of SPSS software. The results of the study showed that (1) organizational support has a positive and significant effect on employee performance, (2) work environment has a positive and significant effect on employee performance, (3) communication has a positive and significant effect on employee performance, and (4) organizational support, work environment, and communication simultaneously have a positive and significant effect on employee performance. The recommendations/suggestions from this research are expected to improve employee performance by enhancing organizational support through fair task distribution, reward programs, and development opportunities; creating a comfortable and well- equipped work environment that encourages productivity; and strengthening effective communication between superiors and subordinates as well as among employees through regular meetings and discussion forums.

This study aims to examine the influence of independent variables—Social Media, Pricing, and Promotion—on the dependent variable, Repurchase Decision, at Kedai Kopi Bersahaja. A quantitative research method was employed, utilizing multiple linear regression analysis with the assistance of SPSS 25 software. The population of the study consisted of 226 consumers, and a sample of 107 respondents was selected using incidental sampling techniques. Data were collected through questionnaires distributed to visitors who had made at least one purchase at the coffee shop. The results of the analysis indicate that each independent variable—Social Media, Pricing, and Promotion—has a positive and statistically significant partial influence on the Repurchase Decision. Additionally, the variables collectively demonstrate a strong simultaneous influence, suggesting that an integrated marketing approach is crucial for fostering customer retention and encouraging repeat purchases. Among the three, Social Media showed the most dominant influence, emphasizing the growing role of digital presence and online engagement in shaping consumer preferences and purchasing patterns. Based on these findings, it is recommended that Kedai Kopi Bersahaja maximize the use of social media platforms such as Instagram, TikTok, and Facebook by creating engaging, relevant, and interactive content that resonates with the target audience. Content strategies may include customer testimonials, behind-the-scenes videos, product highlights, and limited-time offers. Pricing should be evaluated periodically to remain affordable yet profitable, considering both market competition and perceived customer value. Meanwhile, promotion efforts can be diversified through the use of loyalty programs, bundle offers, student discounts, and digital coupons. The synergy between these three marketing factors—if consistently and strategically applied—is expected to enhance customer loyalty, strengthen brand image, and significantly increase the likelihood of repurchase decisions. These efforts are essential for building sustainable business growth in the competitive food and beverage industry.

This study was conducted on employees of SMKS Muhammadiyah 1 Sintang with the aim of identifying the influence of motivation and discipline on employee performance. A quantitative research method was used with data analysis through the SPSS program. The research population consisted of administrative staff and teachers at SMKS Muhammadiyah 1 Sintang, with a sample of 40 respondents selected using the total sampling method. Data collection techniques used an online questionnaire, and the research instrument employed a Likert scale. Data analysis methods included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that: 1. Based on descriptive analysis, the motivation variable had an average value of 4.36 (very high category), the discipline variable 4.44 (very high category), and the performance variable 4.31 (very high category). 2. Motivation (X1) does not have a significant positive effect on employee performance (Y) with a calculated t-value of 1.631. 3. Discipline (X2) has a significant positive effect on employee performance (Y) with a calculated t-value of 2.871. Motivation (X1) and Discipline (X2) together have a significant effect on employee performance with a significance value of 0.000 < 0.05 and a calculated F value (12.129) > table F value (4.10).  

This research aims to determine the effect of cash turnover, receivable turnover, inventory turnover, and capital structure on profitability. The population in this study is 13 Pharmaceutical Companies listed on the Indonesia Stock Exchange for the 2019-2023 period. The research sample was determined using a purposive sampling method, and there were 11 companies that met specified criteria. This study uses multiple linear regression method using the Statistical Package for the Social Sciences (SPSS) version 26 program. The results of this study indicate that Capital Structure have a negative effect on Profitability, and Cash Turnover, Receivable Turnover, and Inventory Turnover have no effect on Profitability.

This study aims to determine the Influence of Asset Structure, Current Ratio, Firm Size and Sales Growth Relative to the Company's Capital Structure. The research population is a household appliance sub-sector manufacturing company listed on the Indonesia Stock Exchange. Sample selection using Purposive Sampling. The research period is 2019-2023. The data analysis technique used is multiple linear regression processed with IBM programs Statistical Package for Social Science (SPSS) Version 26. The results of the study show that the Asset Structure and Current Ratio have a negative and significant effect on the Capital Structure. Company Size and Sales Growth have no effect on the Capital Structure.

Optimizing the profit from coffee bean production is crucial in the coffee industry consider the competitive environment and the need for maximize revenue. The aim of this research is to use the Simplex linear programming method to determine and maximize profits from coffee bean production. This technique is used to ascertain the best combination of coffee bean production volumes while still considering a number of limitations, including scarce resources (labor, raw materials and machines) and market demand. The findings of this research show that by using the Simplex approach, companies can maximize the profit generated from coffee bean production while adhering to the existing constraints. The simulation conducted provides an optimal solution in terms of the precise production volume for each type of coffee product, contributing significantly to production planning and business strategy.

Gratitude plays a crucial role in enhancing psychological well-being, particularly for students who balance work and studies. This research seeks to explore the connection between gratitude and psychological well-being among working students at Pamulang University. A quantitative approach was used, involving 107 respondents who were selected through purposive sampling and completed a Google Form survey. The data were analyzed using simple linear regression with SPSS 26 software. The analysis revealed a correlation coefficient of 0.824, showing a significant relationship between gratitude and psychological well-being. This suggests that higher levels of gratitude are associated with better psychological well-being. The study also highlights the significance of gratitude-based interventions to help working students manage stress and enhance their overall quality of life. Additionally, this research contributes to the field of positive psychology, particularly within Indonesia's higher education context, and offers practical recommendations for universities to develop programs that more effectively support the well-being of working students.    

This study aims to examine The Effect Of Work-Life Balance On Employee Job Satisfaction at PT Ide Kreasi Warna, a company engaged in the sales of paint and building materials. The research method involved 48 respondents grouped based on demographic characteristics such as age, gender, and education level. Linear regression analysis results showed a positive relationship between work-life balance and job satisfaction, with a positive regression coefficient, indicating that a one-point increase in work-life balance would increase job satisfaction by 61.9%. The partial significance test (t-test) confirmed that work-life balance has a positive and significant effect on job satisfaction, with t_calculated (9.438) greater than t_table (1.679) and a significance value (0.00) less than 0.005. The determination coefficient shows that 75.7% of the variation in job satisfaction is influenced by work-life balance. This conclusion suggests that a good work-life balance can enhance employee job satisfaction. To improve work-life balance, the company is advised to implement programs such as family gathering events. Future research is expected to explore other factors affecting job satisfaction beyond work-life balance, given that 25.3% of the variance may still be influenced by other variables.

Sinar Inti Telaga was founded in 1986, then transformed into PT Serasi Autoraya in 1990 by introducing the trademark "Toyota A Car". PT. Serasi Autoraya (TRAC) is an international subsidiary. Tbk which is now widely known as one of the largest transportation and logistics service companies in Indonesia. The aim of this research is to determine the effect of compensation and work discipline on the performance of PT. Serasi Autoraya (TRAC) in this research uses independent variables, namely compensation (X1) and work discipline (X2) as well as the dependent variable, namely employee performance (Y). The population of this study were employees of PT. Serasi Autoraya (TRAC). The sample used the Puprosive Sampling method, data collection by collecting questionnaires online with Google from to 50 respondents. The method in this research uses quantitative statistical methods. Quantitative statistical analysis includes validity tests, reliability tests, multiple linear analysis. Other hypothesis testing includes classical assumption tests, including data normality test, multicollinearity test, heteroscedasticity test, T test, F test, and coefficient of determination test (R2). The data was processed using the SPSS (Statistical Package for Social Science) 25.0 photo windows program. The test results of the T (Partial) test on the compensation variable (X1) show that the sig 0.004 < 0.05 and t value 3,028 > 2,010 (t table) test results on the T (Partial) test on the work discipline variable, namely 0.000 < 0.05 and t value 6,081 > 2,010 (t table). The test results of the F test (Simultaneous) show that the sig value is 0.000 < 0.05 and the calculated f value is 49,966 > 3.19 (f table) and it can be concluded that compensation (X1) and work discipline (X2) have a positive and significant effect on performance employee (Y).

This research aims to determine the influence of the Current Ratio, Debt to Equity Ratio, Return on Assets, and Total Asset Turnover on Stock Prices. This research method uses a quantitative research design. The population in this study was 44 companies and the sample used was 20 companies selected using a purposive sampling technique in the Food and Beverage sub-sector listed on the Indonesia Stock Exchange for the 2019 - 2023 period. This research used multiple linear statistical analysis tools assisted by the SPSS program version 27. The research results show that partially and simultaneously the Current Ratio, Debt to Equity Ratio, Return On Assets and Total Asset Turnover have a positive and simultaneous effect on Stock Prices.

This research is an analysis of maximizing profits at UD SUMBERWARAS using a simplex method linear programming analysis tool via the POM QM for Windows V5 application and carrying out manual calculations. The type of data used in this research is qualitative and quantitative data. The results obtained are H1 which states "The optimum amount of baby swaddle production at UD SUMBERWARAS produces 4,500 boxes of baby swaddles A, 4,000 boxes of baby swaddles B and 4,000 boxes of baby swaddles" and H2 which states "The maximum amount of profit obtained by UD SUMBERWARAS in Karanganyar amounting to Rp. 1,300,000,000” is not proven.

  Abstract. This study aims to analyze the effect of Market Volatility, Fundamental Factors, and Investor Sentiment on Stock Investment Decisions of Management Study Program Students, Faculty of Economics, Slamet Riyadi University, Surakarta. The research sample was taken using the Slovin technique, which resulted in a sample size of 78 students. The data collection technique was carried out through a questionnaire distributed to students who met the criteria. The research instrument test used validity and reliability tests. The classical assumption test used multicollinearity test, autocorrelation test, heteroscedasticity test, and normality test. The data analysis technique used descriptive analysis, multiple linear regression analysis, t-test, F-test and coefficient of determination (R²). The conclusion obtained from this study is that Market Volatility, Fundamental Factors, and Investor Sentiment have a significant influence on students' Stock Investment Decisions. These findings indicate that a deep understanding of the capital market and the factors that influence it is very important in making the right investment decisions. The results show that the coefficient of determination (adjusted r2) for this model is 0.700, meaning that the contribution of the independent influence of market volatility, fundamental factors and investor sentiment to stock investment decisions is 70%. The rest (100% - 70%) = 30% is explained by other variables outside the model such as gender, age, overconfidence, market awareness, income, etc.

Transportation makes it easier for people to carry out their daily activities. Transportation is really needed by the community, considering the density of people's activities which require moving from one place to another and also makes it easier for people to order the goods or food they want from a place that consumers want. Therefore, drivers with personality, emotional intelligence and good motivation are needed, where there is a decline in the performance of gofood drivers, one of which is the gofood driver in Bandar Lampung. This research aims to examine the influence of Personality, Emotional Intelligence, and Motivation on the Performance of Gofood Drivers in Bandar Lampung City from an Islamic Business Perspective. This research used a quantitative approach with a sample of 98 gofood drivers in Bandar Lampung. Sampling was carried out using an associative approach which connects one variable to another variable. The data analysis method uses SPSS (Statistical Program for Social Science) version 20 and then the data obtained is processed using SPSS 20 software. Data analysis in this research uses multiple linear regression analysis with Personality, Emotional Intelligence and Motivation as independent variables and performance as the dependent variable .Based on the research results, it shows that personality does not have a significant effect on the performance of Gofood drivers. Emotional Intelligence also has no significant effect on Gofood driver performance. Motivation has a positive and significant influence on Gofood driver performance. However, personality, emotional intelligence and motivation simultaneously have a significant effect on the performance of gofood drivers in Bandar Lampung City.

Employee performance is the main key in a company. Employee performance is influenced by several factors, including leadership style, teamwork, work discipline. This research aims to determine the influence of leadership style, teamwork, work discipline at PT Wana Citra Sentosa. This type of research is research using quantitative research methods. The population determined in this research is employees at PT Wana Citra Sentosa, totaling 54 people. In sampling, the technique used is the Probability Sampling technique using a simple random sampling technique. The data collection method is the analysis method, namely the multiple linear regression method. The data was processed using SPSS (Statistical Program for Social Science ) version 25. The research results showed that the independent variables leadership style, teamwork, work discipline had a positive and significant effect on the dependent variable employee performance at PT Wana Citra Sentosa

This study aims to explain and prove the hypothesis about whether there is an influence of store atmosphere, price perceptions, and product completeness on purchasing decisions at Pamenang Pagu Kediri Supermarkets. This research uses descriptive research with quantitative methods with sampling techniques, namely Nonprobability Sampling with the accidental method with a total population of 300 respondents and a sample of 75 respondents who are consumers at Pamenang supermarkets. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression test, t test (partial) F test (simultaneous), and the determinant coefficient (R2) which is processed using the SPSS version 25 program. The conclusions of this study that partially store atmosphere has no significant effect on purchasing decisions obtained a significant value of 0.206> 0.05. Perceived price partially has a significant effect on purchasing decisions with a significant value of 0.000 <0.05. Product completeness partially has a significant effect on purchasing decisions with a significant t value obtained for 0021 <0.05. Store atmosphere, price perception, and product completeness simultaneously have a significant effect on purchasing decisions with an F test value of 0.000 <0.05.

This research aims to explain and prove the hypothesis regarding whether there is an influence of product diversity, price and location on purchasing interest at the Tempurejo Kresek market, Kediri City. This research uses descriptive research with quantitative methods with a sampling technique, namely non-probability sampling with an accidental sampling method with a population of 210 consumers and a sample size of 138 respondents. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial), F test (simultaneous) and coefficient of determination (R2) which were processed using the SPSS version 25 program. The research results obtained are: states that product diversity partially has a positive and significant effect on purchase intention, obtaining a significant t value of 0.012 <0.05. Price partially has a positive and significant effect on buying interest, obtaining a significant t value of 0.000 < 0.05. Location partially has a positive and significant effect on buying interest, with a significant t value of 0.026 <0.05. Product diversity, price and location simultaneously have a positive and significant effect on buying interest in the Tempurejo Kresek market, Kediri City, looking at the significant F value of 0.000 < 0.05.

This research is motivated by a company operating in the convection/sewing sector. The aim of this research is to explain the influence of competence, work experience, work commitment on the productivity of production employees. This research was carried out at CV Zaada Usaha Mulia Kediri. The research method used is a quantitative method using questionnaires as data. This research uses a saturated sampling technique. The sample in this research was all 47 production employees of CV Zaada Usaha Mulia Kediri. The technique used for analysis is the IBM SPSS program version 22. The data analysis technique in this research is validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, f test. The results of this test concluded that the t test results showed that the competency variable partially had a significant positive effect on employee productivity with a significant value of 0.003 and a t value of 3.119. The work experience variable partially has a positive and insignificant effect on employee productivity with a significant value of 0.356 and a t-count value of 0.933. The work commitment variable partially has a significant positive effect on employee productivity with a significant value of 0.004 and a t value of 3.075. And the results of the f test show that the variables competency, work experience and work commitment have a significant effect on the productivity of production employees with a significant value of 0.000 and an F value of 20.909.

This research is motivated that in institutions engaged in the health sector, in this organization human resources are very important in achieving the goals and success of the agency. This study aims to determine the influence of work discipline and work stress on employee performance. This study used quantitative methods. The sampling technique uses Nonprobability Sampling with a saturated sampling method of 47 employees. Testing in this study using SPSS software program version 25.0. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and determination coefficient test. The results of this study show that  partially the variable of work discipline has a positive and significant effect on employee performance with a calculated tvalue of  3.059>ttable 2.01537 with a signification value of 0.004<0.05 and partially the variable of work stress has a positive and significant effect with  a calculated tvalue of  2.468>ttable  2.01537 with a signification value of 0.018<0.05, simultaneously the variables of work discipline and work stress have a positive and significant effect on employee performance  with a calculated Fvalue of  8.265>Ftable 3.21 with a signification value of 0.001<0.05.

In order to achieve company goals, it is necessary to improve employee performance, the company must be able to utilize human resources optimally. This study examines the effect of coaching and competence on employee performance at PT. Nindya Karya Mataram Branch. The data collection method used is a census method by using primary data collected directly from respondents through filling out questionnaires. The type of research used is quantitative research with an associative approach.  The number of respondents in this study was 40 respondents.  The analysis tool used is Multiple Linear Regression analysis using SPSS program version 25.0. The results of the analysis show that: (1) the coaching variable has a significant and positive effect on the performance of PT. Nindya Karya Mataram Branch; (2) competence variables have a significant and positive effect on the performance of PT. Nindya Karya Mataram Branch.