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This research discusses the influence of product quality, price and consumer experience on Wardah lipstick users. The aim of this research is to determine and explain the influence of product quality, price and customer experience on Wardah lipstick users. This research was conducted from 1 April 2023 to 30 June 2023 with a population of 176 consumers. The sample who repeatedly purchased Wardah lipstick at the Riska store was 122 consumers from 1 April 2023 to 30 June 2023. The sampling method for this research used purposive sampling.The results of the research are that product quality has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Price has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Customer experience partially influences Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Product quality, price, customer experience have a significant effect on Wardah lipstick product loyalty at the Riska Store simultaneously with a significance value of 0.000 < 0.05.

In the era of globalization, business competition is getting tighter cause marketing activities and management of a company are encouraged to follow the development in order to maintain the continuity of the company. CV. Network Maha Jaya to do relationship marketing to satisfy and establish good relationships with customers. Good relationship marketing efforts can assist companies in understanding the wants and needs so that the company can satisfy and build loyalty of the customers to always be loyal to the company within the period ahead. This study aims to analyze the influence of relationship marketing on customer satisfaction and customer loyalty Kompas newspaper in Surabaya. This study used a descriptive quantitative research methods and data collection techniques by sampling from questionnaires.