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City branding is a strategic approach to enhancing a city's competitiveness by leveraging unique local characteristics to create a strong and distinctive identity. This study examines the role of semanggi—a traditional Surabaya dish—as a cultural icon in strengthening the city's branding. Although semanggi carries deep symbolic meaning and historical significance for Surabaya’s residents, its potential as a city branding asset remains underutilized in formal tourism and marketing programs. Adopting a qualitative exploratory case study design, data were collected through in-depth interviews, participant observation, and document analysis involving local stakeholders, small and medium-sized culinary enterprises, cultural figures, and municipal representatives. Thematic analysis identified five key dimensions of semanggi’s role in city branding: (1) visual representation in urban spaces and promotional media; (2) cultural narratives and heritage preservation; (3) community pride and participation; (4) local economic resilience; and (5) strategic promotion by municipal authorities. The findings suggest that integrating semanggi into Surabaya’s branding strategy can reinforce cultural identity, differentiate the city in competitive tourism markets, and promote sustainable local entrepreneurship. The study contributes to the theoretical discourse on culinary-based place branding and offers practical recommendations for incorporating local wisdom into destination marketing. Limitations include the single-case scope and qualitative focus, pointing to opportunities for comparative and mixed-method research in the future.  

This research aims to test and analyze the influence of financial literacy, financial behavior and emotional intelligence on investment decisions for generation Z in the city of Surabaya. This research uses a quantitative research approach with multiple linear regression analysis methods with a total of 190 samples who are capital market investors in the city of Surabaya with a generation Z background. The results of the research show that: (1) Financial literacy negatively and significantly influences capital market investment decisions in generation Z in the city of Surabaya; (2) Financial behavior positively and significantly influences capital market investment decisions among generation Z in the city of Surabaya; (3) Emotional intelligence negatively and significantly influences capital market investment decisions in generation Z in the city of Surabaya.  

The principal has an important role which is very helpful to the Cokroaminoto Islamic elementary school. in improving the quality of education, even though his role is only as PLT Principal, he carries out his duties well. Efforts to improve the quality of education are one of the factors in creating ideal education. This research wants to find out more about "The Role of Principal Leadership and Teacher Performance in Improving the Quality of Education" in accordance with the main problem raised, namely the relationship between principal leadership and teacher performance in improving the quality of education at the Cokroaminoto Surabaya Islamic elementary school. There are several factors that influence the increase in educational progress, including: a) competent teachers, b) facilities and infrastructure, c) implementation of curriculum and innovations implemented, d) student involvement, e) evaluation or supervision carried out by the Head of School, f) and administration education.  The aim of this research is to find out the role of the school principal as a leader, who has motivator competencies and indicators for educational staff who contribute to improving the quality of education.  This research method uses a qualitative approach and uses a case study research design. Data collection techniques used (1) in-depth interviews, (2) non-participant observation, (3) documentation studies. Data validity techniques use credibility, transferability, dependability and confirmability. Data analysis techniques use data reduction, data presentation, verification or conclusions. The conclusion of this research is that there is a link between school leadership and teacher performance in an effort to improve the quality of education at the Cokroaminoto Islamic elementary school, Surabaya.

In the era of globalization and advances in information technology, business competition in various sectors is getting tighter, including in retail industries such as supermarkets. Supermarkets are not only a place to meet daily needs, but also become part of the busy lifestyle of urban people. In this context, the quality of services and products offered by a supermarket has a very important role in maintaining and increasing market share and customer satisfaction. The survey was conducted both directly in the Super Indo Kenjeran Supermarket area and online through an online survey platform. The survey design used is a cross-sectional survey, where data is collected at one particular point in time to measure the relationship between the variables studied. In this context, research on the effect of service quality and product quality on customer satisfaction at PT. Lion Super Indo Kenjeran becomes relevant and important to do. With a better understanding of the factors that affect customer satisfaction, PT. Lion Super Indo Kenjeran can identify areas that need improvement and design more effective strategies in maintaining and increasing customer loyalty. Lion Super Indo as one of the leading supermarkets in Indonesia, with a long history and strong reputation, certainly does not escape from increasingly fierce business competition. Therefore, a deep understanding of the factors that affect customer satisfaction is a strategic key in maintaining the existence and developing the business of PT. Lion Super Indo.

This research is aimed at understanding in more detail "quality of service and price on customer satisfaction" in accordance with the problem raised, which is the effect of service quality and price on customer satisfaction at Drug Store Rafa Farma Surabaya. The researcher assumes that service quality and price have a positive and significant effect on customer satisfaction. This research uses primary data obtained from direct observation and questionnaires distributed to respondents, which will then be analyzed using multiple linear regression.

In an effort to improve the community's economy in Petemon Village, Sawahan Subdistrict, Surabaya City, this research analyzes the empowerment of Micro, Small and Medium Enterprises (MSMEs). The results show that although programs to encourage MSMEs exist, their implementation is not optimal. One of the problems found is the lack of coordination between related agencies, the lack of training and capital distributed for MSMEs, and the lack of monitoring the growth of MSMEs. According to this study, although efforts have been made to support the applicable laws, the implementation of the program needs to be improved, especially in terms of fair distribution, effective socialization, and assistance that suits the needs of MSMEs.

This research aims to determine the influence of marketing communications and destination image on repeat visits to Atlantis Land Surabaya. The research population consisted of people who had visited Atlantis Land, with a sample of 100 respondents selected using purposive sampling techniques. Data collection was carried out using a questionnaire distributed via Google Form. The results of the analysis show that the two independent variables, namely marketing communication and destination image, have a significant influence on repeat visits. This research provides insight for Atlantis Land managers to understand visitors and design marketing strategies that suit their needs.      

This research aims to determine the role of HR management at PT Freight Express Surabaya Makassar Branch. This research uses qualitative research by looking at the role of human resource management at PT Freight Express Surabaya Makassar Branch. And for data analysis used, namely reviewing the data, reducing the data, compiling the reduced data, presenting the data and checking the validity of the data and drawing conclusions. The results of the research show that the role of HR Management in improving employee performance is to direct and control all employees so that they are effective in carrying out work by evaluating employee performance and ensuring that each employee carries out the duties and responsibilities according to their job and the management carries out job training to improve skills and performance assessment in human resource procurement. The efforts that have had a positive impact on employees that have been carried out by management are fulfilling employee rights by providing compensation and job training to improve skills and increase career paths as well as providing performance targets for each employee.

Investment is important in helping to increase the growth and development of a country. The total ratio of investors in Indonesia in 2022 is 2.2%, this ratio is still lagging behind when compared to other countries. Students are in the spotlight for the Indonesia Stock Exchange to become young investors in the capital market. The Indonesia Stock Exchange (IDX) has done several things to increase investment interest in universities by establishing several collaborations and organizing programs such as opening an Investment Gallery. This study aims to determine the effect of investment knowledge, investment benefits, investment motivation, minimum investment capital and investment return on investment interest in the capital market. The results of this study are that simultaneously investment knowledge, investment benefits, investment motivation, investment return and minimum capital have a positive effect on investment interest. Partially, investment knowledge, investment benefits, investment return and minimum capital have a positive effect on investment interest, while the investment motivation variable has no effect on investment interest. The ability of these 5 variables to influence investment interest is shown in the adjusted R square value of 53% and the rest can be influenced by other variables outside of this study

In the era of globalization, business competition is getting tighter cause marketing activities and management of a company are encouraged to follow the development in order to maintain the continuity of the company. CV. Network Maha Jaya to do relationship marketing to satisfy and establish good relationships with customers. Good relationship marketing efforts can assist companies in understanding the wants and needs so that the company can satisfy and build loyalty of the customers to always be loyal to the company within the period ahead. This study aims to analyze the influence of relationship marketing on customer satisfaction and customer loyalty Kompas newspaper in Surabaya. This study used a descriptive quantitative research methods and data collection techniques by sampling from questionnaires.

The purpose of this study was to determine the effect of intelligence and financial literacy on the financial resilience of Micro, Small and Medium Enterprises in the Jambangan Culinary Tourism Center, Surabaya. This research was conducted on the type of business, namely in the culinary or trading business sector with a sample size of 30 micro, small and medium enterprises. In this study using a quantitative approach method. This study uses multiple linear regression techniques for hypothesis analysis. The results of the study show that intelligence and financial literacy have a high impact of 57,1% on the financial resilience of Micro, Small and Medium Enterprises in the Jambangan Culinary Tourism Center, Surabaya.