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The rapid advancement of smartphone technology has shaped consumer buying behavior, especially among students who depend on these devices for learning and social interaction. This research examines how product features and price perceptions influence students’ decisions to purchase Oppo smartphones in Malang City. Using a quantitative research design, data were obtained through questionnaires distributed to 428 respondents and processed using multiple linear regression analysis. The findings indicate that both product features and perceived price positively and significantly affect purchasing decisions, with product features demonstrating a more dominant role. The proposed model accounts for 66.2% of the variance in purchase decisions, suggesting that these two factors play a substantial part in shaping consumer choices. The results highlight the need for manufacturers like Oppo to focus on continuous feature improvements and maintain competitive pricing to strengthen market appeal. It is also suggested that future studies integrate additional variables such as brand image, marketing promotions, or user experience to offer a broader and more in-depth explanation of the determinants influencing smartphone purchase behavior.

The purpose of this research is to find out how much influence HR Training and Competency has on Employee Performance through Job Satisfaction as an Intervening Variable at the Lubuk Sikarah District Head Office, Solok City. The sample used was a saturated sample, because the entire population was sampled, namely 60 respondents. The data collection technique is through a questionnaire whose validity and reliability have been tested. Partial Least Square (PLS) was used to test the hypothesis in this research using SmartPLS 3.0. The results of this research show that there is a positive and significant influence of training on job satisfaction, a negative and insignificant influence of HR competency on job satisfaction, a negative and insignificant influence of training on employee performance, a positive and significant influence of human resource competency on employee performance, a positive and significant influence of satisfaction. Work on Employee Performance, Positive and significant influence of Training on Employee Performance through Job Satisfaction, negative and insignificant influence of HR Competency on Employee Performance through Job Satisfaction, Contribution of Training and HR Competency variables through Job Satisfaction which is 0.464 or 46.4%, the contribution of the HR Training and Competency variable to Employee Performance is 0.629 or 62.9%.

This research aims to determine the effect of Organizational Culture and Training on Employee Performance with Work Motivation as an Intervening Variable at the Lubuk Sikarah District Office in Solok City, under the supervision of Dr. Dori Mittra Candana, SE, M.M., and Mrs. Selvi Zola Fenia, S.Psi, M.M. This is a quantitative study. Data collection was carried out through questionnaires, with a sample of 60 respondents at the Lubuk Sikarah District Office in Solok City. The analysis methods used are path analysis, partial least squares (PLS), outer model, inner model, and hypothesis testing. Data processing in this study was done using the SmartPLS 3.0 software.The research results can be concluded as follows: Organizational Culture has a positive and significant effect on Work Motivation; Training has a positive and significant effect on Work Motivation; Organizational Culture has a positive and significant effect on Employee Performance; Training has a positive and significant effect on Employee Performance; Work Motivation has a positive but insignificant effect on Employee Performance; and Organizational Culture can mediate the relationship between Training and Employee Performance with Work Motivation as the intervening variable at the Lubuk Sikarah District Office in Solok City.

The study aims to analyze the effect of e-learning, knowledge sharing and job rotation on the performance of generation Z employees in Semarang City mediated by self-development. This research is quantitative type using PLS-SEM data analysis technique with SmartPLS 3.2.9 software. The results of this study prove that: (1) E-learning affects employee performance; (2) Knowledge sharing has no effect on employee performance; (3) Job rotation has no effect on employee performance; (4) Self-development affects employee performance; (5) E-learning affects self-development; (6) Knowledge sharing has no effect on self-development; (7) Job rotation affects self-development; (8) Self-development mediates e-learning on employee performance; (9) Self-development does not mediate knowledge sharing on employee performance; (10) Self-development does not mediate job rotation on employee performance.

The research is aimed at examining the influence of the quality of work life variable on employee performance and job satisfaction as a moderating variable in the IPC Pelindo II Jambi City. Data collection was carried out by distributing questionnaires with a Likert scale to 70 IPC Pelindo II Jambi City employees. Data testing used includes measurement model testing (outer model) and structural model testing (inner model) using the SmartPls 3 application. The results of the research show that the quality of work life has a positive and significant effect on employee performance at IPC Pelindo II Jambi City, quality of work life has a positive and significant effect on job satisfaction at IPC Pelindo II Jambi City, job satisfaction has a positive and significant effect on employee performance at IPC Pelindo II Jambi City, and quality of work life has a positive and significant effect on employee performance through job satisfaction at IPC Pelindo II City Jambi. Therefore, it is recommended that companies from the quality of work life aspect need to encourage employees to convey ideas and suggestions, from the job satisfaction aspect there needs to be a periodic review of the salary structure to ensure employees feel appreciated according to their contribution, from the performance aspect the company is able to provide incentives for employees who are able to complete more tasks than the set target.

Photography is one of the new avenues of service and business, some have made a hobby of photography a lucrative profession. They should be prepared to compete with other companies of the same kind by creating a good image of the consumer, providing quality of service and increasing innovation and creativity in order to create different photo concepts and attract consumers. The strategy became the main idea of Hero Photography to develop a business in photographic services. Hero Photography tried to adapt and compensate by coming up with a strategy that would attract consumers.These research methods use descriptive qualitative, with the aim of providing an idea and an explanation as to how startegi services Hero Photography in the interest of consumers. The study uses primary data sources as data obtained from informers and secondary data from archive or documents, journals, and various archival files of Hero Photography. Data collection techniques through observation, interview and documentary. At verifying data data using triangulation of methods and source triangulation using data analysis techniques of reposing data, presenting data, and summarizing data.Research has shown that the concept of sustainable excellence is influenced by the quality of the product, in this case, a superior photograph of adequate human resources capable with an obvious market target. The performance of the sale of Hero Photography was influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product), among other things is photographic quality, aesthetic quality good photo quality in terms of aesthetically pleasing clients who are less likely to use hero photography services. Strategic places like the old city become the attraction of visitors to capture the moment. Promotion became a strategy by using social media asa tool for promotion and offering online photo services by viewing affordable prices as one of the preferred customers to use the Hero Photography photo service.      

This research aims to determine the influence of reward, punishment, and work discipline on employee performance. The research strategy uses quantitative research methods with descriptive analysis. The data collection method is by distributing questionnaires online, which are measured using a Likert scale of one to five. The population of this study were employees of PT Steak Prima Indonesia, Jakarta City. The sampling technique is simple sampling. By using the Slovin formula, there were 109 respondents. The data analysis techniques used in this research are: outer model with calculations Convergent Reliability, Discriminant Validity, Composite Reliability, Cronbach's Alpha, and Inner Model with Calculations T statistic, R-Square, f-Square, and VIF, which use the SmartPLS (Partial Least Square) tool version 4.0.9.3. The results of this research show that reward, punishment, and performance appraisal have a positive and significant effect on employee performance.