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The development of the digital economy has driven increased customer interaction through online chat services, making customer satisfaction a key factor in business success. Response speed and chat service quality are two important aspects in shaping the customer experience, but previous research has tended to examine them separately. This study aims to analyze the influence of online chat services and response speed on customer satisfaction partially and simultaneously. The method used is a qualitative approach with a literature review of 12 scientific articles from 2020–2025 obtained from academic databases such as Google Scholar and SINTA. The analysis technique used is descriptive-critical through the identification, comparison, and synthesis of previous research findings. The results show that online chat services have a positive effect on customer satisfaction, primarily through interaction quality such as information accuracy, ease of use, and problem-solving ability. Response speed has also proven to be an important determinant, where a fast response significantly increases customer satisfaction. However, speed without quality has the potential to decrease satisfaction. The discussion shows that the two variables have a complementary and inseparable relationship. Online chat services function as a medium for interaction, while response speed is a quality attribute that determines the effectiveness of the service. Therefore, the integration of both in one model is the main contribution of this research in filling the literature gap, especially in the context of e-commerce in Indonesia.

The tempe chip industry in Sanan Village, Malang City, represents a culturally embedded small and medium enterprise (SME) cluster that has contributed to the local economy for decades. However, intensifying intra-cluster competition, soybean price volatility, and shifting consumer behavior have placed increasing pressure on the competitiveness of businesses in this area. This study aims to analyze the marketing strategy implemented by Keripik Tempe Dua Karunia — one of the pioneering enterprises in Sanan Village that has been operating since 1980 — and to identify the marketing strategy factors that contribute to enhancing its competitive advantage. A qualitative descriptive approach was employed through field observation, in-depth interviews with the business owner, and documentation analysis. The analysis is grounded in the 4P marketing mix framework — Product, Price, Place, and Promotion. The findings reveal that Dua Karunia builds its competitiveness through four strategic pillars: (1) product differentiation through multi-flavor diversification and consumer-driven customization; (2) cost-based pricing that is adaptively managed through shrinkflation tactics in response to raw material price fluctuations; (3) multi-channel distribution that integrates direct outlet sales with digital platforms (Shopee and WhatsApp); and (4) long-established word-of-mouth reputation-based promotion reinforced by active e-commerce presence. This study concludes that the consistent integration of all four marketing mix elements, supported by family-based operational flexibility and the cultural heritage value embedded in the product, constitutes the primary source of sustained competitive advantage for Dua Karunia amid increasingly intense cluster competition. These findings carry practical implications for similar SMEs seeking to design adaptive, competitiveness-oriented marketing strategies.

This study examines the management of Kediri Nite Carnival (KNC), an annual event organized by the Kediri City government to commemorate the city's anniversary and showcase local arts, culture, and tourism potential. This research uses qualitative methodology and employs literature analysis, observation, and documentation as case study methods. The Miles and Huberman interactive model is used to analyze the data. The Kediri City Tourism Office has implemented each stage of event management according to Goldblatt's concept: research, design, preparation, coordination, and evaluation. The focus of the research was to determine the objectives and target audience; the design highlighted the local cultural theme “Exotic Flower in Paradise”; planning included budget planning, scheduling, and promotional strategies through social media and collaboration with local media; coordination was carried out through task distribution and cross-team communication; and evaluation assessed the success of the event based on community feedback and its effects on tourism and the local economy. The research results show that KNC plays an important role in improving the public's perception of Kediri City as a creative and cultured city. However, efforts to increase the number of tourist visits in the long term still need to be made. It is hoped that these findings will help the local government develop a sustainable tourism communication plan.

MSMEs play a crucial role in the economy, yet many still struggle to adopt technology. This engagement aims to support the development of Toko Kue Aminah through digital marketing and product innovation. The activities were conducted through observation, interviews, and documentation during May 2025 in Oimbo Village. The results show that strategies such as utilizing Facebook and WhatsApp Business, adding product variations, and improving packaging and logo successfully enhanced the appeal and reach of the business. Furthermore, partnerships with local coffee shops have started to form, expanding product distribution. The synergy between digital marketing and product innovation has proven essential in boosting the business's competitiveness

For Indonesia, exports have a strategic role as a supporter of the national economy. In addition to being a source of foreign exchange, exports also support job creation, expand the domestic market, and strengthen the domestic industrial structure. One of the root problems that hinders Indonesia's export competitiveness is the low level of innovation in the production and processing sectors. The literature study method or literature review is an analysis technique used to gain a comprehensive understanding of a particular topic by studying and evaluating existing literature, such as journals, books, reports, and other sources relevant to the research topic. In the literature study on the Role of Innovation in Increasing Export Competitiveness. the role of technological innovation in exports is increasingly important considering the structural challenges faced so far, such as low added value of export products, minimal adoption of technology, and weak integration between industry, research, and government policy. Technological innovation plays a strategic role in increasing Indonesia's export competitiveness in the global market.

In recent years, the issue that has become a hot topic of discussion among both the national and international communities is the issue of environmental damage. Therefore, in the economic context, there is a need for a transformation towards a green economy. The Indonesian government is promoting the TPB/SDGs Indonesia 2030 program. Realizing the Sustainable Development Goals (SDGs) 2030 is a shared responsibility that requires participation from all sectors, including the government, civil society, and the private sector. Therefore, considering the importance of sustainable development in the field of investment itself, several global organizations have established a measure that calculates sustainable development known as ESG investing. ESG consists of Environment, Social, and Governance, which adds value to companies that care about and think about the environment, such as issues related to carbon emissions, water and air pollution, and other environmental issues. This research aims to determine the role of the younger generation as agents of change through ESG Investment in realizing the 2030 SDGs. The research method utilized in this scientific paper is a combination research method with data collection through literature review. This research is expected to provide insights into the urgency of the younger generation in realizing the 2030 SDGs.

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economy by creating jobs and fostering local economic growth. However, MSMEs, especially in the culinary sector, often face challenges in managing finances, including accurately calculating the Cost of Goods Manufactured (COGM). COGM, which includes raw materials, labor, and overhead costs, is essential for setting appropriate prices and maintaining profitability. Miscalculations can lead to inaccurate pricing, impacting competitiveness and profit margins. This study analyzes COGM calculations at U&Mie, a culinary MSME known for its chili oil chicken noodles, to understand its pricing strategy. Findings from this research and prior studies by Harefa and Purwanto reveal that the full-costing method provides consistent results, highlighting the need for comprehensive COGM calculations to avoid overlooking variables that could affect pricing. This study aims to offer guidance for MSMEs in managing production costs and setting prices effectively, enhancing their market competitiveness.

Operational management is part of the work process, implementation, organization, or overall management in an organization or company. Our country has experienced difficulties since the implementation of PSBB. This also has an impact on the economy in Indonesia. Every company will compete to be at the forefront to meet consumer needs in the market in order to survive in the midst of competition. The type of research conducted in the discussion of this article is by using literature studies or literature reviews, The data sources used in this study are secondary data which are types of data that come from documents or other secondary sources Several supporting aspects for the company, Project Management, Process Strategy, Quality Management, Forecasting Management, and Strategic Location.

The coffee industry in Indonesia is growing rapidly, especially in Jakarta, which is the center of the economy in Indonesia. This tight competition forces Kopi Janji Jiwa to pay more attention to factors that impact consumer satisfaction in order to maintain and increase market share. This study examines the impact of green products, customer experience, and store atmosphere on consumer satisfaction through purchasing decisions at Kopi Janji Jiwa in Jakarta and uses a quantitative method with primary data obtained from 175 respondents who live in Jakarta and have purchased and consumed Kopi Janji Jiwa products. The sampling method was carried out using non-probability sampling and purposive sampling techniques, and using the Hair formula. The research findings show that all independent variables impact consumer satisfaction and all independent variables also influence purchasing decisions. On the other hand, all independent variables influence consumer satisfaction through purchasing decisions as intervening variables at Kopi Janji Jiwa in Jakarta.

In an effort to improve the community's economy in Petemon Village, Sawahan Subdistrict, Surabaya City, this research analyzes the empowerment of Micro, Small and Medium Enterprises (MSMEs). The results show that although programs to encourage MSMEs exist, their implementation is not optimal. One of the problems found is the lack of coordination between related agencies, the lack of training and capital distributed for MSMEs, and the lack of monitoring the growth of MSMEs. According to this study, although efforts have been made to support the applicable laws, the implementation of the program needs to be improved, especially in terms of fair distribution, effective socialization, and assistance that suits the needs of MSMEs.

This journal is based on For many years, the manufacturing industry has been one of the industries that contributes to the value of the Indonesian economy, with a stable growth rate. In fact, according to a 2017 World Bank report, Indonesia was able to rank highest in ASEAN for the contribution of the manufacturing sector to the world economy with a contribution of 20.5%, The method used in this writing uses a causality quantitative research method, especially using literature materials as a source of research data or also called (Library research).the results of this study conclude that digital transformation has become a necessity for manufacturing to be able to compete in the digital era. By adopting technologies such as IoT, robotics, analytics, and cloud computing, manufacturers can improve the efficiency, productivity, and quality of their products.

Cocoa is a plantation crop that has a high contribution to the Indonesian economy through export activities. The large number of people interested in processed cocoa products means that demand for cocoa is increasing every year. The aim of the research carried out was to measure and see the level of comparative competitiveness of Indonesian cocoa in the main importing country, namely Malaysia. This research was conducted from March 2024 to April 2024. This research uses secondary data in the form of panel data for the period 2013-2022. The method used is Revealed Comparative Advantage (RCA) to measure and determine the level of competitiveness of Indonesian cocoa's comparative advantage. The research results show that Indonesian cocoa in the Malaysian market has strong competitiveness with an average RCA value of 2.61197. This also shows that Indonesian cocoa can compete in the global market by continuing to develop both technology and information.

Digital business is starting to become the most popular business activity. The reason is that people continue to try to adapt to the sophistication of technology in this digital era to make it easier to do their work. Ease of carrying out digital buying and selling transactions is now available in GoTo, a company resulting from the merger of Gojek and Tokopedia. GoTo is a forum and provides access for entrepreneurs, especially MSMEs, to open businesses and sell online. Apart from making it easier for people to do business and shop, Goto also has a positive impact on the development of the Indonesian economy. Tiktok is also an online platform that influences the development of Tokopedia. Tiktok not only accommodates Tokopedia product branding but is now also one of the sales channels for Tokopedia products on its TikTokshop page. This invites high enthusiasm from economic actors. This research was conducted to find out how GoTo developed after the merger and the influence of the Tiktok and Tokopedia collaboration on the Indonesian economy. The method used is descriptive qualitative so that the data collected is correct based on literature reviews and scientific publications.

This study aims to find out: The Effect of Leadership Managerial Ability and Innovative Behavior on Employee Performance at the Tourism and Creative Economy Office of East Kolaka Regency. This research uses an approach with quantitative methods. Data collection in this study used observation, documentation and questionnaires. The population in this study is all employees of the Koltim Tourism and Creative Economy Office. While the sample of this study amounted to 34 employees by determining samples using census techniques. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model testing (inner model) with Smart-PLS 4.0. Based on the results of the study, it is known that the variable of Managerial Ability of Leaders has a positive and significant effect on Employee Performance which is indicated by a P-Value value of 0.011. As well as the variable Innovative Behavior has a positive and significant effect on Employee Performance, this is indicated by a P-Value value of 0.000.

In managing family management, the one who acts as the manager is usually the housewife. To be able to manage family finances professionally. Research with the title: "Family Economic Management After the Increase in Prices of Basic Materials (Case Study of Housewives in Betung Bedarah Timur Village, Tebo Ilir District). This research uses qualitative research methods. The types and sources of data needed are primary data and secondary data. With 9 informants who were interviewed, namely housewives. The research results show that housewives' understanding of family economic management is very simple. The absence of a housewife regulates the family economy after the increase in prices of basic commodities. There are no income posts and expenditure posts, and expenses often exceed income. There is no influence of internalization on family financial management. And the impact of rising prices of basic commodities has a big impact on housewives' purchasing power.