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This study aims to analyze the marketing strategies implemented and customer perception of MSMEs of Various Muzzaki Chips in Subang Regency. This study uses a qualitative descriptive approach with a case study method. Data is collected through interviews with MSME owners, employees, and customers, which are then analyzed to identify the effectiveness of marketing strategies and customer perception of the products and services provided. The focus of the research includes the implementation of marketing strategies based on the concept of Segmenting, Targeting, and Positioning (STP), as well as the 4P (Product, Price, Place, Promotion) marketing mix. In addition, the evaluation of customer perception is carried out based on five dimensions of service quality, namely Tangibility, Empathy, Responsibility, Responsiveness, and Assurance. The results of the study show that MSMEs Aneka Keripik Muzzaki have implemented the STP strategy on target, namely targeting consumers aged 15-45 years, including students, employees, and housewives. The marketing mix strategy used is quite effective, starting from the development of innovative and quality products, affordable pricing, distribution through direct and online channels, and promotion through social media such as WhatsApp and Instagram. Customer perception of MSMEs tends to be positive, as can be seen from their satisfaction with the taste, packaging, price, and service provided. These results reflect the success of the marketing strategy implemented in building customer loyalty and increasing business competitiveness. It is recommended that MSMEs continue to improve the quality of products and services and expand their marketing reach through digital platforms to achieve sustainable growth.

The business understanding is one of the foundations of the work relationship that leads to an understanding or lawful relationship for the gatherings leads to freedoms and commitments. With It is trusted that the presence of a work understanding can understand the execution of the freedoms and commitments of representatives parties decently. Nonetheless, practically speaking it has not been completely understood. For get it going, in addition to other things: With government mediation, this is as per the quality of business regulation in Indonesia is that it is blended, in particular both private and public. Aside from that, the standards contained in the work understanding should be as one with every one of the standards contained in the law arrangements, including: The rule of opportunity of agreement, the standard of consensualism, the guideline of assurance regulation, the rule of honest intentions, the guideline of character, the standard of trust, the standard of lawful fairness, the standard of balance, the rule of lawful assurance, the ethical guideline, the standard of fairness and the standard of security. These standards are interconnected with each other, can't be isolated, are applied at the same time, and utilized as a limiting casing for the items in the work understanding.

Along with these developments, there has been intense competition in the hotel industry, which requires hotel management not only to rely on physical facilities but must be able to maximize their intangible assets. Management's ability to manage assets together is what differentiates a hotel from being superior to other hotels both in terms of innovation and performance because each hotel has different characteristics, resources and market share. Careful management will always make differentiation so that it can always meet a competitive advantage that is difficult for competitors to imitate.