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Reni Yusnita; Annio Indah Lestari Nasution; Nursantri Yanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Banana Pasir Memey is a business in Saentis Village that uses Facebook and WhatsApp as sales objects. The Banana Pasir Memey Facebook account has 4,982 followers and each post always has an increase in total likes every year as well as total comments. The positive impact for the UMKM of the Pasir Memey bananas is experiencing an increase in sales in 2020-2022, the negative impact for the UMKM of the Pasir Memey bananas is the shipping costs charged to buyers which will later be taken into consideration when making purchasing decisions. The aim of the research is to test and analyze the influence of online marketing and shipping costs on purchasing decisions among the Pasir Memey Banana UMKM in Saentis Village. This type of research uses a descriptive quantitative approach carried out on customers who have purchased Banana Pasir Memey products, using questionnaire data with a total sample of 70 respondents. The sampling technique is through random sampling technique. The analytical methods used are validity test, reliability test, classical assumption test, multiple linear regression test, t test, and f test. The results of the research show that online marketing has no significant influence on purchasing decisions and shipping costs have a significant influence on purchasing decisions for UMKM customers of Pasir Memey bananas. The simultaneous test shows that the online marketing variables and shipping costs simultaneously have a positive and significant effect on purchasing decisions.

Vinni Widastari

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Reward and punishment are two different things, but they are very important and interrelated because they have a role in making employees improve the quality of work and be more responsible for the tasks assigned. The purpose of this study was to determine the effect of reward and punishment on employee performance at the Office of the Ministry of Agriculture, Directorate General of Animal Husbandry and Animal Health. The population used was 250 employees. The sampling method in this study with random sampling technique using the slovin formula to 154 respondents. The research was conducted by distributing questionnaires to respondents using Likert scale measurements. The data analysis technique in this study uses validity test, reliability test, classical assumption test, multiple linear regression equation test and hypothesis testing. Based on the results of the research conducted, it can be concluded that reward and punishment have a positive effect on employee performance at Kementerian Pertanian Direktorat Jenderal Peternakan dan Kesehatan Hewan.

Erica Sophiyanti; Anita Sumelvia Dewi; Angga Permana Mahaputra

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to explain and prove the hypothesis about whether there is an influence of store atmosphere, price perceptions, and product completeness on purchasing decisions at Pamenang Pagu Kediri Supermarkets. This research uses descriptive research with quantitative methods with sampling techniques, namely Nonprobability Sampling with the accidental method with a total population of 300 respondents and a sample of 75 respondents who are consumers at Pamenang supermarkets. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression test, t test (partial) F test (simultaneous), and the determinant coefficient (R2) which is processed using the SPSS version 25 program. The conclusions of this study that partially store atmosphere has no significant effect on purchasing decisions obtained a significant value of 0.206> 0.05. Perceived price partially has a significant effect on purchasing decisions with a significant value of 0.000 <0.05. Product completeness partially has a significant effect on purchasing decisions with a significant t value obtained for 0021 <0.05. Store atmosphere, price perception, and product completeness simultaneously have a significant effect on purchasing decisions with an F test value of 0.000 <0.05.

Almansyah Rundu Wonua; Ismanto Ismanto; Santi Santi

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine: (1) The influence of brand image on purchase interest at the Shopee marketplace in the coastal communities of the Bajo tribe in Kab. Bombana. (2) The Influence of Trust on Purchase Interest in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. (3) The Influence of Brand Image on Trust in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. And (4) The Effect of Trust Mediation on Brand Image and Purchase Interest at the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana This research is an explanatory research model with a quantitative approach. Data collection in this research used documentation and distribution of questionnaires. The population of this research is the entire Bajo Tribe Coastal Community in Kab. Bombana. Meanwhile, the sample for this research was 140 respondents using the sampling technique used in this research using purposive sampling technique, which is a technique for determining samples with certain considerations. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Analysis of Moments of Structures (AMOS) with Normality testing, outliers and testing the Goodness of fit index (GFI) structural model with AMOS 24.0. Based on the research results, it is known that there is a positive and significant influence between the Brand Image variable on Purchase Interest, this is shown by the P-Value value of 0.041. The Trust variable has a positive and significant effect on Purchase Interest, this is shown by the P-Value value of 0.014. The Brand Image variable has a positive and significant effect on Trust, this is shown by the P-Value value of 0.000. And the Trust variable mediates brand image on positive buying interest but is not significant as shown by the P-Value value of 0.138.

Munajira Munajira; Niar Astaginy; Hendrik Hendrik

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to find out: The Effect of Leadership Managerial Ability and Innovative Behavior on Employee Performance at the Tourism and Creative Economy Office of East Kolaka Regency. This research uses an approach with quantitative methods. Data collection in this study used observation, documentation and questionnaires. The population in this study is all employees of the Koltim Tourism and Creative Economy Office. While the sample of this study amounted to 34 employees by determining samples using census techniques. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model testing (inner model) with Smart-PLS 4.0. Based on the results of the study, it is known that the variable of Managerial Ability of Leaders has a positive and significant effect on Employee Performance which is indicated by a P-Value value of 0.011. As well as the variable Innovative Behavior has a positive and significant effect on Employee Performance, this is indicated by a P-Value value of 0.000.

Ulfi Aurelia; Andry Stepahnie Titing; Muhamad Stiadi

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The primary aim of this research is two-fold: firstly, to investigate the influence of taste on consumer purchasing behaviour of chocolaka drink products in Kolaka Regency; and secondly, to evaluate the impact of promotional activities on consumer purchasing behaviour of chocolaka drink goods in Kolaka Regency. The present study utilises a quantitative research technique, employing a range of data collection methods such as literature review, observation, and distribution of questionnaires. The population under investigation in this study comprised individuals who regularly consume chocolaka drink items. The sample size for this study was determined to be 100 individuals. This study utilises a research instrument that integrates both a Validity Test and a Reliability Test, employing the statistical programme SPSS 25.0. This study utilises measurement model tests (outer model) and structural model testing (inner model) through the application of Structural Equation Modelling (SEM) with Partial Least Squares (PLS) for data analysis. The study's results indicate a substantial positive correlation between the taste variable and the purchase decision, as demonstrated by a t-statistic value of 3.084 (p = 0.002). In a similar vein, the variable pertaining to promotion exhibits a noteworthy positive influence on the choice to make a purchase, as evidenced by a t-statistic of 5.726 (p = 0.000).

Almansyah Rundu Wonua; Ismanto Ismanto; Magefira Rahmadani

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine: (1) The effect of Organizational Climate on Job Satisfaction Employee at Kolaka District Religious Ministry Oficce, (2) The Effect of Organizatonal Climate on Employee Performance at Kolaka District Religious Ministry Office, (3) The Effect of Job Satisfaction on Employee Performance at Kolaka District Religious Ministry Office. This research uses a quantitative method approach. Data collection in this study used observation, documentation and questionnaires. The population of this study were all ASN employees at Kolaka District Religious Ministry Office. While the sample of this study amounted to 41 employee by determining the sample using the census technique. Testing of research instruments using validity tests and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0.  Based on the results of the study, it is known that the Organizational Climate variable has a positive and significant effect on Job Satisfaction as indicated by the P-Values value of 0.012.  And the Organizational Climate variable has a positive and significant effect on Employee Performance as indicated by the P-Values value of 0.030. And the Job Satisfaction variable has a positive and significant effect on Employee Perfomance as indicated by the P-Values value of 0.000.

Geya Fajar Agustina; Moch. Saleh Udin; Taufik Akbar

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to explain and prove the hypothesis regarding whether there is an influence of product diversity, price and location on purchasing interest at the Tempurejo Kresek market, Kediri City. This research uses descriptive research with quantitative methods with a sampling technique, namely non-probability sampling with an accidental sampling method with a population of 210 consumers and a sample size of 138 respondents. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial), F test (simultaneous) and coefficient of determination (R2) which were processed using the SPSS version 25 program. The research results obtained are: states that product diversity partially has a positive and significant effect on purchase intention, obtaining a significant t value of 0.012 <0.05. Price partially has a positive and significant effect on buying interest, obtaining a significant t value of 0.000 < 0.05. Location partially has a positive and significant effect on buying interest, with a significant t value of 0.026 <0.05. Product diversity, price and location simultaneously have a positive and significant effect on buying interest in the Tempurejo Kresek market, Kediri City, looking at the significant F value of 0.000 < 0.05.

Sindi Anik Fironika; Ratnawati Marginingsih

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Human resources are all employees of a company who want to feel comfortable and happy. When working, an employee must have a big commitment to the company to be able to assist the company in achieving the expected goals, ,and the company must also foster job satisfaction for its employees. This study aims to determine the effect of organizational commitment and job satisfaction on. This study is descriptive with a quantitative approach method, validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test, t-test, and f-test. The results of this study indicate that organizational commitment has a significant impact on employee performance, with the results of the t-test being 10.613 > t-table 2.01174 with a significant level of 0.00 <0.05. Job satisfaction significantly impacts employee performance,with the results of t count 7.731 > t table 2.01174 with a significant level of 0.00 <0.05. The results of testing the independent variable’s simultaneous influence on the dependent variable obtained a value of Fcount = 158.967 > Ftable value of 3.20, so that means there is a positive and significant influence between organizational trust in job satisfaction and CV employee performance. Juanda Group JR Petshop Branch.    

Yossy Nurega Dinakhandi; Sonny Subroto Maheri Laksono; Nuril Aulia Munawaroh

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is motivated by a company operating in the convection/sewing sector. The aim of this research is to explain the influence of competence, work experience, work commitment on the productivity of production employees. This research was carried out at CV Zaada Usaha Mulia Kediri. The research method used is a quantitative method using questionnaires as data. This research uses a saturated sampling technique. The sample in this research was all 47 production employees of CV Zaada Usaha Mulia Kediri. The technique used for analysis is the IBM SPSS program version 22. The data analysis technique in this research is validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, f test. The results of this test concluded that the t test results showed that the competency variable partially had a significant positive effect on employee productivity with a significant value of 0.003 and a t value of 3.119. The work experience variable partially has a positive and insignificant effect on employee productivity with a significant value of 0.356 and a t-count value of 0.933. The work commitment variable partially has a significant positive effect on employee productivity with a significant value of 0.004 and a t value of 3.075. And the results of the f test show that the variables competency, work experience and work commitment have a significant effect on the productivity of production employees with a significant value of 0.000 and an F value of 20.909.

Erika Priya Ningtias; Ahmad Jauhari; Nur Hidayati

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is motivated that in institutions engaged in the health sector, in this organization human resources are very important in achieving the goals and success of the agency. This study aims to determine the influence of work discipline and work stress on employee performance. This study used quantitative methods. The sampling technique uses Nonprobability Sampling with a saturated sampling method of 47 employees. Testing in this study using SPSS software program version 25.0. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and determination coefficient test. The results of this study show that  partially the variable of work discipline has a positive and significant effect on employee performance with a calculated tvalue of  3.059>ttable 2.01537 with a signification value of 0.004<0.05 and partially the variable of work stress has a positive and significant effect with  a calculated tvalue of  2.468>ttable  2.01537 with a signification value of 0.018<0.05, simultaneously the variables of work discipline and work stress have a positive and significant effect on employee performance  with a calculated Fvalue of  8.265>Ftable 3.21 with a signification value of 0.001<0.05.

Razif Pamungkas; Maria Valeria Roellyanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

As part of the system factor, reward (reward) is an important element to create high employee performance. Reward (reward) is one way used to motivate someone to do good and work achievements or performance.  This study aims to find out whether the provision of rewards to employees at Citilink companies affects the performance of Citilink employees at Yogyakarta International Airport and how much influence the provision of rewards has on employee performance at Citilink Yogyakarta International Airport. Quantitative research was employed in this study. Questionnaires are sent in order to collect data. All Citilink Indonesia Airlines personnel at Yogyakarta International Airport comprised the population under study, totaling 20, and 20 persons made up the sample because the population was under 100. Data analysis techniques use instrument tests, namely validity tests, and reliability tests, as well as hypothesis tests, namely Simple Linear Regression, T Test, and Determination coefficient test. A significant value for the partial effect of X on Y is 0.008 < 0.05 and with the results of the t table and t value calculated, then 2.955 > 2.10092, it can be concluded that there is an effect of giving rewards on the performance of Citilink Airlines employees at Yogyakarta International Airport. This study found a relationship between the provision of rewards and employee performance. The partial effect of Variable X on Variable Y (0.327 R Square) is 32.7%, with additional factors not included in this research influencing the other portions.

Istiqomah Istiqomah; Achmad Syahruddin

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of simultaneous and partial as well as the dominant variable of the marketing mix consisting of product (X1), price (X2), promotion (X3) and place variable (X4) on purchasing decisions (Y) in Deta Stores in the Village Senaken District of Tanah Grogot. The sample for this study were consumers or people who made purchases at Deta Stores from May 2022 to June 2022. Using an incidental sampling technique, the number of samples obtained was 50 people. Consumers who were the sample in this study were given a questionnaire consisting of 31 statements. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the SPSS application. The results of testing the research instrument, namely the questionnaire, showed that 31 statement items were declared valid because r count > r table. In addition, all statements are reliable because the cronbach`s alpha value is 0.940 > 060. The regression equation obtained Y = -0.045+0.582X1+0.023X-0.167X3+0.562X4. The correlation coefficient value of 0.896 shows a very strong relationship between the marketing mix which consists of product (X1), price (X2), promotion (X3) and place (X4) and purchasing decisions (Y) at Deta Shop in Senaken Village, Tanah District Grogot. The coefficient of determination (R2) is 0.785, which means that the marketing mix which consists of product (X1), price (X2), promotion (X3) and place variable (X4) can explain the purchase decision at Shop Deta in Senaken Village, Tanah Grogot District of 78 .5%, while the remaining 21.5% is influenced by other factors not included in this study. Simultaneous testing shows that the value of F count > F table or 45.828 > 2.5787 so that it can be concluded that there is at least one of the sub-variables of the marketing mix (X) consisting of product (X1), price (X2), promotion (X3) and place (X4) has an effect on purchasing decisions (Y) at Store Deta in Senaken Village, Tanah Grogot District. Furthermore, testing was carried out with the calculated t value of each marketing mix sub-variable consisting of product (X1), price (X2), promotion (X3) and place (X4) each of 3.157; 0.237; 1.531 and 3.844 which when compared with the t table is 2.0141, the product (X1) and place (X4) have a significant effect on purchasing decisions (Y) in Deta Shop in Senaken Village, Tanah Grogot District because the value of t count > t table. Meanwhile, price (X2) and promotion (X3) have no significant effect on purchasing decisions (Y) in Deta Stores in Senaken Village, Tanah Grogot District, because t count < t table. The dominant variable that influences purchasing decisions (Y) in Shop Deta in Senaken Village, Tanah Grogot District is place (X4) because the t value is the highest.  

Kevern Brox Arsenio

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to describe the results of an analysis of the influence of organizational culture and work environment on organizational commitment through satisfaction. The research method uses a quantitative approach, with sampling or data sources using the Slovin formula with an error rate of 10% as a processing tool to measure sample size because it is known that the population is more than 100 respondents. Instrument test using validity test and reliability test. While testing the hypothesis using the R square test, path analysis test, model fit test. The results of research on PT Solusindo Kreasi Jayatech employees using the SmartPLS 3 calculator and with quantitative research methods, it can be seen that organizational culture has no positive and significant effect on organizational warnings, organizational culture has a positive and significant effect on job satisfaction, work environment has a positive and significant effect on job satisfaction, the work environment has a positive and significant effect on organizational commitment, and job satisfaction has a positive and significant effect on organizational commitment.

Muhtazib Muhtazib; Mattarima Mattarima; M. Amirul Haj Uweng

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine work flexibility and employee commitment to employee turnover of PT. Tri Jaya Tunggal Makassar. The research method used is a statistical analysis method using SPSS 21 (Statistical Program For Social Science). The data used is in the form of quantitative data, the data obtained is in the form of a questionnaire method, namely by distributing questions (questionnaires) that have been compiled and refer to the variables studied in PT. Tri Jaya Tunggal Makassar. The results showed that the independent variables, namely work flexibility (X1) and employee commitment (X2) had no influence on the dependent variable, namely employee turnover. From the results of the work flexibility reliability test (X1) with a value of 0.621 > 0.60 and for the employee commitment variable (X2) with a value of 0.788 > 0.60 while for the employee turnover variable (Y) 0.891 > 0.60, the three variables are reliable or consistent if measured repeatedly.