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Nadia Maulaya; Henny Armaniah

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Human resource management has an important role as a driving force in the company, in improving employee performance, periodic training and motivating employees can be carried out. This study aims to determine the effect of training and motivation on employee performance at PT Andalan Rantai Pasok Indonesia. The type of research used is quantitative research. The population in this study was the entire sample size of 31 respondents. The analysis technique used in this study is the validity test method, reliability test, classical assumption test, multiple linear regression, and hypothesis testing using SPSS 26. The results showed that the Training Variable partially had a significant effect on Employee Performance with a t value of 2.244> 2.051 and a Sig value of 0.033 <0.05 and the Motivation Variable partially had a significant effect on Employee Performance with a t value of 3.137> 2.051 and a Sig value of 0.004<0.5.  The F test shows that together, training and motivation have a significant effect on employee performance (F = 10,971, p = 0.000). So it can be concluded that Training and Motivation have a positive and significant effect on employee performance.    

Veronica Veronica; Khabib Alia Akhmad; Nur Hadi

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to determine the influence of packaging, product quality and price on purchasing decisions for Mina Sari freshwater fish chips in Wonogiri. The type of research used was quantitative research, where the population taken was 50 buyers of Mina Sari freshwater fish chips, with a research sample of 25 people. The sampling method is probability sampling and data collection is using a questionnaire. Data analysis by means of research instrument tests includes validity tests, reliability tests, classic assumption tests including normality tests, multicollinearity tests, and heteroscedasticity tests, hypothesis tests include T tests, F tests, and R tests. The resulting research is the significant influence of packaging on decisions Purchase of Mina Sari Wonogiri freshwater fish chips. The significant influence of product quality on purchasing decisions for Mina Sari Wonogiri freshwater fish chips. The significant influence of price on the decision to purchase Mina Sari Wonogiri freshwater fish chips. Packaging, product quality and price simultaneously influence the decision to purchase Mina Sari freshwater fish chips in Wonogiri.

Mochamad Yusuf Nuur Fadillah; Iswati Iswati

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze advertising and brand image on purchasing decisions for wild bee honey products. This type of research is research with a quantitative approach. The population in this research is all Wild Bee Honey customers. Determining the sample in the study used probability sampling using the Slovin formula so that the number of samples in this study was 97 employees. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and correlation and determination coefficients. The results of this research show that (1) Advertising variables influence purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 2. The Brand Image variable has a significant effect on purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 3. Simultaneous test results show that the advertising and brand image variables influence the decision to purchase wild bee honey. This can be proven by the Fcount result of 113.280 or a significance value of 0.000 < 0.05.

Ivan Sahvanul Nawawi

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine and analyze the influence of compensation, work discipline and work motivation on employee performance at PT. Eka Silver Gold And Jewelry. This type of research is research with a quantitative approach. The population in this study were all employees of PT. Eka Silver Gold And Jewelry. Determination of the sample in the study used non-probability sampling through saturated samples so that the total sample in this study was 50 employees. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and correlation and determination coefficients. The results of this research show that (1) Compensation Variable with a sig value. 0.000 < 0.05, then the compensation variable influences employee performance (2) Work Discipline variable with a sig value. 0.000 < 0.05, then the work discipline variable influences employee performance (3) The work motivation variable with a sig. 0.000 < 0.05, then the motivation variable influences employee performance (4). From the results of these calculations, an Fcount of 25.680 is obtained, which means an Fcount of 25.680 and a sig value. 0.000 < 0.05 so Ho is rejected and H4 is accepted. So the independent variables Compensation, Work Discipline and Work Motivation together have an influence on employee performance at PT. Eka Silver Gold and Jewelry.

Febryana Nawantoro; Indra Hastuti; Taufiq Nur Muftiyanto

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine the influence of celebrity endorsement on Purchase Intention partially, to determine the influence of Price Perception on purchasing decisions, and to determine the influence of product quality and price determination on Purchase Intention, a case study of somethinc skincare users in Surakarta City simultaneously. The sample was 100 respondents using a sampling technique using random sampling. This research uses quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of celebrity endorsement on Purchase Intention, there is a positive and significant influence of Price Perception on Purchase Intention. . Then the research results concluded that simultaneously there was a positive and significant influence of celebrity endorsement and Price Perception on Purchase Intention.    

Charlie Kuncara Jati; Dorothea Ririn Indriastuti

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

  Abstract. This study aims to analyze the effect of Market Volatility, Fundamental Factors, and Investor Sentiment on Stock Investment Decisions of Management Study Program Students, Faculty of Economics, Slamet Riyadi University, Surakarta. The research sample was taken using the Slovin technique, which resulted in a sample size of 78 students. The data collection technique was carried out through a questionnaire distributed to students who met the criteria. The research instrument test used validity and reliability tests. The classical assumption test used multicollinearity test, autocorrelation test, heteroscedasticity test, and normality test. The data analysis technique used descriptive analysis, multiple linear regression analysis, t-test, F-test and coefficient of determination (R²). The conclusion obtained from this study is that Market Volatility, Fundamental Factors, and Investor Sentiment have a significant influence on students' Stock Investment Decisions. These findings indicate that a deep understanding of the capital market and the factors that influence it is very important in making the right investment decisions. The results show that the coefficient of determination (adjusted r2) for this model is 0.700, meaning that the contribution of the independent influence of market volatility, fundamental factors and investor sentiment to stock investment decisions is 70%. The rest (100% - 70%) = 30% is explained by other variables outside the model such as gender, age, overconfidence, market awareness, income, etc.

Eka Darma Ningtyas; Indra Hastuti; Khabib Alia Akhmad

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to determine the influence of discount vouchers on repurchase interest in partial terms, to determine the influence of online customer reviews on repurchase interest, and to determine the influence of discount vouchers and online customer reviews on repurchase interest in a case study at GoFood in Surakarta simultaneously. The sample was 100 respondents using a sampling technique using purposive sampling. This research used quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of discount vouchers on repurchase interest, there is a positive and significant influence of online customer reviews on interested in buying again. Then the research results concluded that simultaneously there was a positive

Nuranisa Nuranisa; Jaenab Jaenab; Mawar Hidayanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the significant influence of work motivation on employee job satisfaction at the women's empowerment, child protection, population control and family planning (DP3AP2KB) office in Wawo sub-district. This research is included in the category of associative population research. This research uses all employees at the women's empowerment, child protection, population control and family planning (DP3AP2KB) office in Wawo sub-district, totaling 55 employees. The research technique used is saturated samples. The instrument in this research is a questionnaire with a liter scale. Observation data collection techniques, questionnaires, literature study. The data analysis technique uses a validity test, a reliability test and then processed using SPSS. The results of the research show that work motivation has a significant effect on employee job satisfaction at the women's empowerment, child protection, population control and family planning (DP3AP2KB) office in Wawo sub-district.

Futri Nur Cahya; Ratnawaty Marginingsih

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Artha Sanggraha Shell Gas Station Business Unit its main activity is to distribute or sell fuel oil to the general public, especially for fueling people's or private vehicles. To find out how much knowledge the work environment and job training on employee performance. This study uses quantitative research methods using saturated sampling techniques to determine the effect between the three independent and dependent variables using descriptive methods in derived research data. Then research variables such as validity test, reliability test, normality test and classical assumptions are carried out. In testing the description of this data, researchers manage to find out the description or condition of the respondents who were sampled in this study. t value count 4.503> t table 2.00758, significant 0.00 <0.05 accepted. the value of t count 4,298> t table 310,883 significant 0.00 <0.05, accepted. all alpha Rhitung 0.05> Rtabel 0.2732 valid. the value of F count 310,883 F < table 3.18, significance 0.00 <0.05 valid. that work environment variables and job training together affect employee performance.

Kristina Oren Lanan; Aden Prawiro Sudarso

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of Leadership style and Work Discipline on Employee Performance at PT. Wita Kharisma Jaya Bersama Bekasi West Java. The method used is a quantitative method with a descriptive approach. The sampling technique used was Non Probability sampling with a sample of 65 respondents. In collecting data using observation techniques and distributing questionnaires. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results of this research are that leadership style  has a significant effect on employee performance with the regression equation Y = 10,933 + 0.744 X1. The correlation coefficient value for the Leadership style variable is 0.829, meaning that the two variables have a very  strong level of relationship with a coefficient of determination of 68.7%. Hypothesis testing obtained a value of tcount > ttable or (11.751 > 0.244). Thus Ho1 is rejected and Ha1 is accepted. This means that there is a significant influence between Leadership style and Employee Performance. Work Discipline has a significant effect on Employee Performance with the regression equation Y = 5.933 + 0.841 X2. The Work Discipline correlation coefficient value is 0.878, meaning that the two variables have a very strong level of relationship with a coefficient of determination of 77.1%. Hypothesis testing obtained a value of tcount > ttable or (14.549 > 0.244). Thus, H02 is rejected and Ha2 is accepted, meaning that there is a significant influence between Work Discipline on Employee Performance. Leadership style and Work Discipline have a significant effect on employee performance with the regression equation Y= 4.939 + 0.291 X1 + 0.583 X2. The correlation coefficient value is 0.897, meaning that the independent variable and the related variables have a very strong level of relationship with a coefficient of determination of 80.4%. Hypothesis testing obtained a value of fcount > ftable or (127.119 > 3.14). Thus, Ho3 is rejected and Ha3 is accepted, meaning that there is a significant simultaneous influence between Leadership style and Work Discipline on Employee Performance at PT. Wita Kharisma Jaya Bersama Bekasi West Java.

Wiwin Sulastri; Jaenab Jaenab; Ikbal Irawan

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the effect of workload and compensation on employee performance at Shopee Express Munda, Bima City. The research instrument used in this research was a Liker scale questionnaire. The population used in this research was all Shopee Express employees in Bima City, 56 respondents and a sample of 56 people. The sampling technique was carried out using the saturated sampling method. The data in this research was collected by observation, interviews, questionnaires and literature study. Then the data obtained was analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, multiple correlation coefficients, determination tests, t tests and f tests. With the help of SPSS version 26. The results of the research show that 1) Workload does not have a significant effect on employee performance at Shopee Express Mpunda, Bima City, 2) Compensation has a significant effect on employee performance at Shopee Express Mpunda, Bima City. 3) Workload and Compensation have a significant effect on Employee Performance at Shopee Express Mpunda Bima City.

Nurhasanah Nurhasanah; Firmansyah Kusumayadi; Rahmatia Rahmatia

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine whether work life balance and work environment have a positive and significant influence on employee morale at the Bima City Cooperatives, Industry and Trade Department. The research instrument used a questionnaire with a Likert scale. The population in this study was 64 employees consisting of 34 civil servants, 7 honorary employees and 23 contract employees. The sample in this research was 34 Civil Servants with the sampling technique used, namely purposive sampling technique. Data collection techniques use observation, questionnaires, documentation. Data analysis techniques use validity tests, reliability tests, multiple linear regression tests, classical assumption tests, correlation coefficient tests, coefficient of determination, t tests and f tests with the help of SPSS version 23 for Windows. The results of the research show that there is a partially significant positive influence of Work Life Balance on employee morale, there is a partial positive and significant influence of the work environment on employee morale, there is a simultaneous positive and significant influence of Work Life Balance and the work environment on employee morale in Bima City Department of Cooperatives, Industry and Trade.    

Adam Pratama Muhammad Jawas; Andi Amri

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Clandys Grosir, has a human resource management system plays an important role in improving employee performance. In addition, the human resource management function indicates the extent to which workers are able to complete tasks and have the necessary skills on the fields listed in Clandys Grosir. Respondents at Clandys Grosir Sejahtera numbered thirty people. Quantitative descriptive methods were used in this study to measure the impact of one variable on another. Based on the results of research analysis using IBM SPSS 23, it can be seen that there is a strong relationship between employee performance and human resource development variables. The results of these data include validity and reliability tests, simple linear regression analysis, and hypothesis tests. In addition, the test results of this study show that factors related to human resource development have a positive and significant influence on employee performance.

Anggita Fitrianah Ramadhani; Amiartuti Kusmningtyas

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine emotional intelligence and organizational culture to improve the internal service performance of Sidoarjo Health Center employees.  There is a population needed in this research, namely 50 employees.  In this study, researchers used all community health center employees, both paramedics and non-medical employees, with respondent characteristics based on age, gender, educational background, and length of work.  Sampling In this research he author used a saturated sample where all members of the population were used as research samples.So this research uses a questionnaire filled out by respondents and used as data for this research.  The analysis technique used is simple linear regression analysis.  Hypothesis testing uses (a T-test), while the data analysis methods used include a validity Test and Reliability Test.  The results of this research show that Emotional Intelligence and Organizational Culture influence Internal Service Performance. The result obtained t-count of 11.438 is greater than the t-table 2.01063 with a significant value of 0.000 > 0.50, which shows that the results are statistically significant. Furthermore, the emotional intelligence variable has a significant impact on internal service performance, with a t-count of 12.039, greater than the t-table 2.01063 with a significant value of 0.000 > 0.50.

Yana Kumara Kristanti; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of price, promotion and rating on purchasing decisions in the Shopee marketplace. The approach used in this research is a quantitative approach with an explanatory research type. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 100 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, f test and t test. Based on the data research analysis, the results showed that there was an influence of price on purchasing decisions, there was an influence of promotion on purchasing decisions, there was no influence of ratings on purchasing decisions and the f test showed that there was a simultaneous influence of price, promotion and rating on purchasing decisions. The results of the coefficient of determination test show an r square value of 0.472, which means that the influence of the price (x1), promotion (x2) and rating (x3) variables simultaneously on the purchasing decision variable (y) is 47.2%.

Harmayanto Harmayanto; Nuriyah Nuriyah; Ahmad Faisal

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine the influence of communication, teamwork, creativity on the performance of civil servants at the Paser Regency Regional Revenue Agency (BAPENDA). From the results of the validity test of 18 valid statements and the significant limit of rtable is 0.05 and the two-sided test, the rtable value is 0.2876 while rcount > rtable for each statement in this study. The results of the reliability test, the Cronbach Alpha value is 0.903, the N of items is 18. From the results of data analysis and data tabulation, it can be seen that the results of the regression equation are Y= 0.477+0.404 X1+0.245 X2+0.242X3. Based on the calculation results, the R value (correlation coefficient) of 0.842 is at a relationship level of 0.80-1.000, which means it is at a very strong relationship level between the variables communication (X1), teamwork (X2), and creativity (X3) on performance. employee (Y). The Adjusted R Square value (coefficient of determination) is 0.688 or 68.8%. This shows that the variables communication (X1), teamwork (X2), and creativity (X3) contribute or contribute an influence of 68.8% to the performance of civil servants (Y) at the Paser Regency Regional Revenue Agency (BAPENDA). Meanwhile, the remaining 31.2% was influenced by other variables not included in this research. The Fcount test results obtained a value of 34.796 with a significance level of 0.000 while the Ftable value was 2.82 (3:43). So Fcount is 34.796 > Ftable value is 2.82. This means that there is a joint influence between the variables communication (X1), teamwork (X2), and creativity (X3) on employee performance (Y).  The results of the t test obtained a Communication tcount (X1) value of tcount 3.094 > ttable 2.017 with a significance level of 0.003 < 0.05. So H0 is rejected and Ha is accepted. Teamwork (X2) tcount is 2.454 > ttable is 2.017 with a significance level of 0.018 < 0.05. So H0 is rejected and Ha is accepted. Creativity (X3) tcount is 1.983 < ttable is 2.017 with a significance level of 0.054 > 0.05. So H0 is accepted and Ha is rejected.

Verina Dhiva Azzahra

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The study aims to find out the impact on compensation, motivation, and the working environment in creating job satisfaction which in turn is expected to have a positive impact on employee performance. The method used in this research is a quantitative method with a descriptive analysis approach. The data was collected through the distribution of online questionnaires using the Microsoft Forms platform. The survey respondents consisted of 101 employees of different age ranges in one company. The data obtained from the questionnaire is measured using a Likert scale from one to five, which allows respondents to give the level of agreement or disagreement with statements related to compensation, motivation, work environment, job satisfaction, and employee performance. Data analysis is done using several steps, including the Outer Model and the Inner Model. Outer Models involve calculations of Convergent Reliability, Discriminant Validity, Composite Reliability, and Cronbach's Alpha. This aims to ensure the validity and reliability of the data used in the research. Meanwhile, the Inner Model involves statistical T, R-Square, f-square and VIF calculations using the SmartPLS (Partial Least Square) analysis tool version 4.0.9.3. Research results show that compensation, motivation, and the working environment have a positive and significant influence on employee job satisfaction.

Maulida Asyifa Salma

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of reward, punishment, and work discipline on employee performance. The research strategy uses quantitative research methods with descriptive analysis. The data collection method is by distributing questionnaires online, which are measured using a Likert scale of one to five. The population of this study were employees of PT Steak Prima Indonesia, Jakarta City. The sampling technique is simple sampling. By using the Slovin formula, there were 109 respondents. The data analysis techniques used in this research are: outer model with calculations Convergent Reliability, Discriminant Validity, Composite Reliability, Cronbach's Alpha, and Inner Model with Calculations T statistic, R-Square, f-Square, and VIF, which use the SmartPLS (Partial Least Square) tool version 4.0.9.3. The results of this research show that reward, punishment, and performance appraisal have a positive and significant effect on employee performance.

Zamharir Zamharir; A.Tarmizi M.H.I; M. Taufik Ridho

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This thesis is a study that examines the influence of People's Business Credit (KUR) on the development of Jelutung micro, small and medium enterprises (MSMEs) at Bank BSI Kc Gatot Subroto, Jambi City. The purpose of this thesis is to be able to find out the effect of people's business credit (KUR) on the development of MSME businesses and to be able to find out the amount of contributions made by KUR to the business development of customers of Bank Syariah Indonesia Kc Gatot Subroto Jambi City.In this study using quantitative methods with data collection techniques namely observation, questionnaires and documentation. Which is the questionnaire itself as an instrument in collecting data. Then a validity test and reliability test were carried out to ensure the accuracy of each question item in the questionnaire to be used in collecting data. After that, a classic assumption test was carried out to ensure the soundness of the data and a hypothesis test in the form of a (t) test, simple linear regression test and test for the coefficient of determination (R2).The results of this study are as follows: (1) People's Business Credit (KUR) has a significant and positive effect on customer business development as evidenced by the significance of KUR of 1.68107 > 0.05 and also the value of the simple regression results which obtains a value of 0.554 which indicates a positive number so that the influence that KUR has is good or positive on the development of the customer's business. (2) The contribution made by KUR to the development of the customer's business is 0.47.8 or 47.8% and the remaining is 0.552. Or 52.2% is influenced by variables or other factors not mentioned in this study.

Muhammad Fajar; Tenri S. P. Dipoatmodjo; Zainal Ruma; Uhud Darmawan Natsir; Rezky Amalia Hamka

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine and analyze the partial and simultaneous influence between Fulfillment of Employee Needs using Maslow's needs theory on Work Commitment to Employees at Bank Muamalat KCU Makassar. This research is an explanatory research with a quantitative approach. This sampling method uses simple random sampling technique with a total sample calculation from the population of permanent employees of Bank Muamalat KCU Makassar, with a sample size of 55 respondents. Data collection was carried out by distributing questionnaires via google form (online) and direct distribution (offline). The data analysis technique used to analyze the relationship between the independent variable and the dependent variable is validity test, reliability test, classical assumption test, namely normality test, multicollinearity test, heteroscedasticity test and linearity test, hypothesis testing used is the coefficient of determination (R2), Partial Test (t test), Simultaneous Test (F test) and Multiple linear regression analysis. The results of this study indicate that physiological needs, security needs, appreciation needs and self-transcendence needs partially have no significant effect on work commitment with a significant value respectively, (physiological needs: 0.810> 0.05), (security needs: 0.979> 0.05), (appreciation needs: 0.093> 0.05) and (self-transcendence needs: 0.400> 0.05), so that hypotheses H1, H2, H4, and H6 are rejected. While social needs and self-actualization needs have a positive and significant effect on work commitment with their respective values, social needs of 0.014 < 0.05 and self-actualization needs of 0.001 < 0.05, so that H3 and H5 are accepted. The results of this study also found that the variable Fulfillment of Needs (physiological needs, security needs, social needs, appreciation needs, self-actualization needs and self-transcendence needs) has a significant simultaneous / joint influence on employee work commitment at Bank Muamalat KCU Makassar based on the results of the F test which is worth 25.101> 2.29 F table values and a significance value of 0.000 <0.05. This means that the fulfillment of physiological needs, security needs, social needs, appreciation needs, self-actualization needs and self-transcendence needs has an important role in increasing the work commitment of employees of Bank Muamalat KCU Makassar.