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Raissa Rachma Firjatul Finani; Kudusiah Safriani Rumodar; Nurul Ananda; Mochammad Isa Anshori

Jurnal Manajemen Bisnis Era Digital 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Digital transformation has positioned artificial intelligence (AI) as a major driver of organizational change and innovation. This study aims to analyze the influence of AI implementation on transformational leadership dynamics and the shifting role of leaders in managing human resources through a Systematic Literature Review of reputable studies published within the last five years. The findings indicate that AI acts as a catalyst in strengthening the dimensions of intellectual stimulation and individualized consideration through predictive analytics and talent personalization. The automation of administrative and repetitive tasks enables leaders to focus more on strategic vision, organizational innovation, decision-making, and emotional engagement with employees. However, the effectiveness of AI implementation is highly dependent on leaders’ digital literacy, adaptive capabilities, and readiness to integrate technology into organizational processes. This study contributes by proposing a hybrid leadership framework that combines artificial intelligence with human emotional intelligence to support more effective leadership practices. The practical implications emphasize the importance of leadership development that prioritizes empathy, ethical awareness, and algorithmic transparency in order to maintain trust, encourage sustainable innovation, and strengthen organizational resilience in increasingly dynamic and volatile environments.

Hoirun Nisa; Shiva Azizul Ilmi; Siti Sahro; Mochammad Isa Anshori

Riset Ilmu Manajemen Bisnis dan Akuntansi 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of artificial intelligence (AI) has transformed organizational landscapes and driven fundamental changes in leadership practices and strategic management. This article aims to critically examine AI-based leadership by highlighting its opportunities, risks, and implications for strategic management. The study employs a qualitative literature-based approach using an integrative literature review strategy. The data consist of secondary scholarly literature relevant to AI, leadership, governance, innovation, and strategic management, which were analyzed through qualitative thematic analysis and conceptual content analysis. The findings show that AI-based leadership creates opportunities in the form of improved decision quality, faster strategic analysis, operational efficiency, stronger innovation, and enhanced organizational agility. However, AI integration also presents risks, including algorithmic bias, limited decision transparency, technological dependency, accountability challenges, and ethical concerns. This study confirms that AI does not fully replace human leaders; rather, it fosters a hybrid leadership model that requires technical, adaptive, transformational, and ethical capabilities. The study implies that the effectiveness of AI-based leadership depends on responsible governance, organizational cultural readiness, and balanced human–machine collaboration in supporting strategic management.

Imellia Faridatus Soleha; Nuril Lailati Syarifah; Juni Indah Sirait; Mochammad Isa Anshori

Jurnal Manajemen Bisnis Digital Terkini 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Global business environmental uncertainty, triggered by "Black Swan" phenomena, demands that organizations transform beyond passive resilience toward anti-fragility capabilities, where Human Resource (HR) systems actually grow stronger through market disruptions. This study aims to analyze the concept of anti-fragility within organizational leadership, explain the role of transformational leadership in shaping anti-fragile employees, and identify organizational strategies for navigating market uncertainty. The approach employed is a narrative literature review using content analysis techniques across various reputable scientific journals, anti-fragility theory, and organizational case studies such as Disney+, Zoom, and Tractor Supply. Research findings indicate that transformational leadership acts as a primary catalyst that builds anti-fragility through intellectual stimulation, decentralized autonomy, and the creation of a culture that learns from failure. Organizational strategies prioritizing resource flexibility, cross-skilling, and optionality have proven effective in converting crisis stressors into opportunities for innovation and performance growth. The contribution of this article lies in the development of an "Anti-Fragile Leadership" conceptual framework that integrates the philosophical principles of anti-fragility into strategic HRM practices. The practical implications provide a guide for organizational leaders to design work systems that are adaptive and proactive toward market volatility, ensuring that organizations not only survive but thrive from chaos.

Dyah Ayu Safitri; Mochammad Isa Anshori

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The study aims to analyze the influence of affiliate marketing sales techniques on product selling power at Toko Pedia. In today's digital era, this technique is increasingly relevant, especially with the increasing number of internet users who prefer to shop online. This study focuses on analyzing the effectiveness of affiliate marketing techniques in increasing product sales in encouraging increased product sales volume and identifying the determining factors that influence it. This study utilizes a qualitative survey method with data collection through questionnaires distributed to affiliates.The method applied is a qualitative survey with data collection through questionnaires addressed to affiliates and consumers at Toko Pedia. The findings of this study are expected to provide important insights for business practitioners in designing more effective marketing strategies and increasing competitiveness in the digital marketplace.

Shela Irvara Wulandari; Mochammad Isa Anshori

Riset Ilmu Manajemen Bisnis dan Akuntansi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of electronic word of mouth (e-WOM), perceived quality, and brand image on purchase intention of Somethinc products. The approach used is quantitative method, with a population consisting of students of the Faculty of Economics and Business, Trunojoyo University Madura who have seen reviews about Somethinc products and have interest or experience in using them. A total of 100 respondents were involved in this study, which was determined through purposive sampling technique. Data analysis was conducted using multiple linear regression. The findings show that e-WOM and perceived quality have a positive and significant effect on purchase intention, while brand image does not show a significant effect on consumer purchase intention.

Nur Qoulan Tsakila; Muhammad Ferri Hardhiansyah; Shifa Dwi Faluvi; Mochammad Isa Anshori

Riset Ilmu Manajemen Bisnis dan Akuntansi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.

Dian Septiani Wibowo; Ismail Yahya Saputra; Rendy Supriyanto; Mochammad Isa Anshori

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Career management is a crucial process for both individuals and organizations. For individuals, it facilitates the achievement of career goals and enhances job satisfaction. For organizations, it aids in attracting, developing, and retaining qualified employees. This study delves into the factors influencing career management, encompassing individual factors (abilities, skills, interests, values, and personality), organizational factors (organizational culture, structure, career opportunities, and career policies), and environmental factors (economic, socio-political, and technological conditions). The findings demonstrate that effective career management can enhance employee career effectiveness, job satisfaction, and organizational performance. The study also provides recommendations for improving career management, including regular career assessments, career development program development, information and training, a supportive organizational culture, and encouraging employees to proactively manage their careers. Further research is warranted to develop more effective and contextual career management models and investigate the impact of career management on other factors such as organizational commitment, employee turnover, and gender equality in the workplace.    

Muhammad Rizki Adilla Fatah; Kania Fitri Alyaa Nugraha; Febri Dwi Prakoso; Firnanda Noeria Rizkiana; Mochammad Isa Anshori

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Constantly changing business dynamics and changing customer preferences require company management to adapt. Customers who now have higher levels of wealth not only want efficient transportation, but also value comfort during travel. This means they need a comfortable vehicle, friendly service and a pleasant atmosphere to enjoy their trip. Therefore, companies must provide first-class service and satisfy their customers by highlighting added value compared to their competitors. The aim of the article is to analyze the application of authentic leadership in improving the quality of passenger service at PO. Haryanto Madura Division. The researcher used descriptive observational research methods. The descriptive research method is an Approach that aims to create an objective picture or description of a situation. .    

Ika Nurillah Ati; Nuril Fitria; Arista Maulida Roziana Putri; Muhammad Arung Nazarudin; Mochammad Isa Anshori

Jurnal Manajemen Bisnis Era Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the role of path-goal leadership style in improving the performance of school teachers in the mentioned school. The expected outcome of implementing the path-goal leadership style is to enhance the performance of school teachers. The research method employed in this study is a descriptive qualitative approach with a case study design. The instrument used in this research is a questionnaire in the form of an online Google Form distributed via WhatsApp application. The findings of this research indicate that the path-goal leadership style plays a significant role in improving the performance of teachers at SMAN 1 Patianrowo. Among the four path-goal leadership styles (directive, supportive, participative, and achievement-oriented), the supportive leadership style appears to have a considerable impact on enhancing the performance of school teachers. This suggests that an approach focusing more on support, motivation, and cooperation is the primary preference in enhancing the performance of teachers in SMAN 1 Patianrowo.

Agustin Pratiwi; Filsa Soraya; Mochammad Isa Anshori

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The influence of organizational culture on employee performance at BPJS Employment Bangkalan is discussed in this research. Employees can be inspired, motivated, and guided to achieve company goals effectively through a strong and healthy organizational culture. Based on previous research, this study tries to investigate how company culture influences employee performance. Literature review is the research method used. This approach uses various literature sources, including books, journals, and other scientific publications, to collect data. The findings of this research can be used to find out how much influence organizational culture at BPJS Employment Bangkalan has on employee performance.

Husnul Hotimah; Dwi Ambarwati; Mufarrohah Mufarrohah; Anasul Muttaqin; Mochammad Isa Anshori

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current era of digitalization and globalization, information and communication technology has become an integral part of human life. The rapidly growing use of technology has also influenced almost all aspects of life, including the world of work. Technology has made work easier, increased productivity, and opened up new opportunities for companies to develop faster. Information and communication technology has now become an important factor in changing the way companies operate. Companies that are successful in facing technological changes and can utilize them effectively will have a competitive advantage in the market. Therefore, Human Resource Management (HRM) has experienced many changes since the start of the digital era. The digital era has had a significant impact on the way companies recruit, train and motivate their employees. In the digital era, companies not only need to understand technology, but also need to understand how technology can help in their human resource management.

Rani Afkarina; Cindi Septianza; Ahmad Faisol Amir; Mochammad Isa Anshori

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Change management in the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era has become increasingly important in dealing with business dynamics that change rapidly and unexpectedly. This era is characterized by continuous change, external uncertainty, the complexity of the business environment, and information ambiguity. This study uses the literature study method to explore the concepts and practices of change management that are effective in dealing with the instability and uncertainty of the business environment. Through the research method of literature study, the authors analyze various sources of literature which include change management theories, as well as case studies of the implementation of change management in various organizations. This article highlights the importance of organizational adaptation to rapid and unpredictable environmental change. The study results emphasize continuous adaptation and innovation as the keys to success in the face of constant change. In addition, this article provides insight into how organizations can turn VUCA challenges into opportunities for sustainable growth and development.