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This study aims to examine the management of incoming and outgoing mail at SEAMEO RECFON. The research method used is descriptive analysis with a qualitative approach, which involves describing and analyzing the problems identified. The study is based on both primary and secondary data. Primary data were obtained through observation, interviews, and documentation, while secondary data were gathered from books, previous research, and relevant articles. The data analysis technique used follows the interactive model of Miles and Huberman, which includes four stages: data collection, data reduction, data display, and conclusion drawing/verification. The sampling technique employed is purposive sampling. The results show that the management of incoming and outgoing mail has been carried out in a structured manner using a combination of manual and digital methods. However, several challenges remain, including limited human resources, technical issues with the e-paraf and e-sign systems, and a lack of compliance with administrative standards. To address these challenges, SEAMEO RECFON has implemented staff training, internal evaluations, SOP development, and strengthened activity planning. These efforts reflect the organization’s commitment to building a modern and adaptive correspondence management system.  

This research aims to analyze the branding strategy through the Public Relations (PR) approach implemented by Janji Jiwa in increasing brand awareness in the local Indonesian coffee market. PR strategies have an important role in strengthening brand identity, creating emotional connections with audiences, and building customer loyalty. This research method uses a descriptive qualitative approach by collecting data through literature studies, interviews, and analysis of social media and the Janji Jiwa PR campaign. The research results show that Janji Jiwa utilizes consistent brand communication, strategic collaboration with influencers and communities, as well as creative campaigns based on authentic stories to create consumer engagement. Additionally, the integration of digital and offline activities, such as product launches, interactive content, and community events, successfully increases brand visibility and appeal. Continuous monitoring and evaluation of market trends and the effectiveness of PR campaigns is also key to the success of this branding strategy. This research provides practical insights for business people in developing PR strategies to build brand awareness in competitive industries.  

Employee performance is the result of quality and quantity standards set by the organization. Employee performance will influence the success of an organization, so employee performance has a close relationship with performance appraisal. Performance appraisal or what can also be called performance evaluation, is an organization's effort to assess the achievements of its employees for the purpose of increasing their productivity. However, sometimes companies still make poor assessments so that their goals are not achieved. This results in a decline in company targets. Performance appraisal does not only look at the results of the work that employees do, but can also be seen from how the employee completes his work. This research uses a qualitative descriptive approach through case studies, namely by analyzing existing problems. This qualitative research uses primary data and secondary data. The primary data for this research was obtained through observation, interviews and documentation, while the secondary data was obtained through previous research. The population in this study were employees of CV Awing Citra Abadi Teknik with a total of 20 employees. The purpose of this research is to determine the implementation of employee performance appraisals at CV Awing Citra Abadi Teknik which includes procedures for implementing employee performance appraisals, efforts to encourage the implementation of employee performance appraisals, and employee performance appraisal procedures.