Strategi Pemulihan Usaha Pasca Pandemi di Era Transformasi Digital dalam Meraih Keunggulan Kompetitif UMKM

Waskito Aji ; Wiwit Wiwit
Akram Bakti : Jurnal Pengabdian Masyarakat 📅 2024 Vol 1, No 2 🔗 DOI: 10.61689/akrambakti.v1i2.6
Abstract
The COVID-19 pandemic has had a significant impact on Micro, Small and Medium Enterprises (MSMEs) in Indonesia, with around 60% of MSMEs experiencing a decline in income. This research aims to identify post-pandemic business recovery strategies in the era of digital transformation and the role of technology in achieving competitive advantage. The method used is a qualitative approach through literature study and in-depth interviews with MSME actors. The research results show that MSMEs that successfully carry out digital transformation utilize e-commerce platforms, social media, human resource training, and collaboration between MSMEs. This strategy not only increases sales but also builds customer loyalty and strengthens competitiveness in the market. This research concludes that implementing holistic and innovative strategies is very important for the sustainability of MSMEs in the digital era.
Keywords
Business recovery; MSMEs; digital transformation; competitive advantage; business strategy
How to Cite

Waskito Aji & Wiwit Wiwit (2024). Strategi Pemulihan Usaha Pasca Pandemi di Era Transformasi Digital dalam Meraih Keunggulan Kompetitif UMKM . Akram Bakti : Jurnal Pengabdian Masyarakat, 1(2). https://doi.org/10.61689/akrambakti.v1i2.6

Waskito Aji; Wiwit Wiwit, "Strategi Pemulihan Usaha Pasca Pandemi di Era Transformasi Digital dalam Meraih Keunggulan Kompetitif UMKM ," Akram Bakti : Jurnal Pengabdian Masyarakat, vol. 1, no. 2, 2024.

Waskito Aji; Wiwit Wiwit. "Strategi Pemulihan Usaha Pasca Pandemi di Era Transformasi Digital dalam Meraih Keunggulan Kompetitif UMKM ." Akram Bakti : Jurnal Pengabdian Masyarakat, vol. 1, no. 2, 2024.

Waskito Aji; Wiwit Wiwit. "Strategi Pemulihan Usaha Pasca Pandemi di Era Transformasi Digital dalam Meraih Keunggulan Kompetitif UMKM ." Akram Bakti : Jurnal Pengabdian Masyarakat 1, no. 2 (2024).

Waskito Aji & Wiwit Wiwit (2024) 'Strategi Pemulihan Usaha Pasca Pandemi di Era Transformasi Digital dalam Meraih Keunggulan Kompetitif UMKM ', Akram Bakti : Jurnal Pengabdian Masyarakat, 1(2). doi: 10.61689/akrambakti.v1i2.6.

Waskito Aji; Wiwit Wiwit. Strategi Pemulihan Usaha Pasca Pandemi di Era Transformasi Digital dalam Meraih Keunggulan Kompetitif UMKM . Akram Bakti : Jurnal Pengabdian Masyarakat. 2024;1(2).

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