Edukasi Media Sosial Sebagai Sarana Pemasaran Yang Baik

Social media has become a crucial marketing tool for small and medium enterprises (MSMEs). This research aims to explore the impact of social media education on the performance of MSMEs. Using a qualitative approach and case study analysis, data was collected through in-depth interviews and surveys of MSME players who implement marketing strategies via social media. A number of micro, small and medium enterprises (MSMEs) in Wringinputih Village, Bergas District, have not followed digital developments directly, this is due to a lack of skills and training regarding digital marketing. The aim of this community service activity is to increase the understanding and ability of MSME actors in carrying out digital marketing (social media). The method used in this service activity is training and outreach regarding the use of social media in marketing a product. The results of this service activity have been achieved from this activity program, namely the development of the community and MSMEs in Gabus District Village, Grobogan Purwodadi Regency in using social media as a means to market and develop MSME businesses so that they can reach a wider market. In conclusion, social media education has proven effective in increasing the competitiveness of MSMEs and providing financial benefits. Therefore, continued support from the government and related institutions in social media education programs is important