Kepuasan Konsumen terhadap Pelayanan Berbasis Syariah : Studi Kasus UMKM Mystery Parepare

This study aims to analyze the level of customer satisfaction with Sharia-compliant services at the Mystery Parepare MSME. The background of this research is based on increasing public awareness of services that adhere to halal principles and align with Islamic values. This study used a descriptive qualitative approach, using direct observation and interviews with the owner and ten customers of the Mystery MSME. The results indicate that the implementation of Sharia principles such as shiddiq (honesty), amanah (trustworthiness), fathanah (intelligence), tabligh (communicativeness), and ihsan (providing the best service) has been effectively implemented in service activities. Of the ten respondents, seven (70%) stated they were very satisfied and three (30%) stated they were satisfied, with no respondents dissatisfied. The highest levels of satisfaction were found in aspects of cleanliness, product halalness, employee friendliness, and consistency of taste and service. These results indicate that Sharia-compliant services not only improve physical service quality but also provide inner peace and spiritual confidence for customers. Thus, it can be concluded that the implementation of sharia-based services has a positive effect on the level of consumer satisfaction, and is an example of the implementation of Islamic values ​​in modern business practices in the MSME sector.