Pengaruh Promosi dan Diskon Terhadap Peningkatan Penjualan Indomaret

Safriana Siagian ; Rizky Kurniawan Sinuraya ; Siti Aisyah Hutabarat ; Suhaimatul Wardah
JURNAL RISET EKONOMI DAN AKUNTANSI (JREA) 📅 2026 Vol 3, No 4 🔗 DOI: 10.54066/jrea-itb.v3i4.3644
Abstract
This study aims to analyze the role of leaders as protectors of society through the perspective of ideal leadership values, particularly humility, exemplary conduct, and justice. The research employed a descriptive qualitative method with data collected through interviews with key informants knowledgeable about leadership, as well as literature reviews from various academic sources. The results indicate that leaders hold a strategic function in providing protection morally, socially, and through public policy. The informant emphasized that “a humble leader is more easily accepted by the community, allowing policies and protective measures to run effectively.” Furthermore, the discussion reveals that leaders are expected to serve as role models, maintain social harmony, and provide a sense of security for the community. In conclusion, effective leadership must be grounded in exemplary behaviors and humility to optimally fulfill the role of societal protection. This study recommends strengthening leadership capacities oriented toward moral and ethical values to achieve better governance and community harmony.
Keywords
Ethical Values; Humility; Leadership; Role Model; Societal Protection
How to Cite

Safriana Siagian, et al. (2026). Pengaruh Promosi dan Diskon Terhadap Peningkatan Penjualan Indomaret. JURNAL RISET EKONOMI DAN AKUNTANSI (JREA), 3(4). https://doi.org/10.54066/jrea-itb.v3i4.3644

Safriana Siagian; Rizky Kurniawan Sinuraya; Siti Aisyah Hutabarat; Suhaimatul Wardah, "Pengaruh Promosi dan Diskon Terhadap Peningkatan Penjualan Indomaret," JURNAL RISET EKONOMI DAN AKUNTANSI (JREA), vol. 3, no. 4, 2026.

Safriana Siagian; Rizky Kurniawan Sinuraya; Siti Aisyah Hutabarat; Suhaimatul Wardah. "Pengaruh Promosi dan Diskon Terhadap Peningkatan Penjualan Indomaret." JURNAL RISET EKONOMI DAN AKUNTANSI (JREA), vol. 3, no. 4, 2026.

Safriana Siagian; Rizky Kurniawan Sinuraya; Siti Aisyah Hutabarat; Suhaimatul Wardah. "Pengaruh Promosi dan Diskon Terhadap Peningkatan Penjualan Indomaret." JURNAL RISET EKONOMI DAN AKUNTANSI (JREA) 3, no. 4 (2026).

Safriana Siagian, et al. (2026) 'Pengaruh Promosi dan Diskon Terhadap Peningkatan Penjualan Indomaret', JURNAL RISET EKONOMI DAN AKUNTANSI (JREA), 3(4). doi: 10.54066/jrea-itb.v3i4.3644.

Safriana Siagian; Rizky Kurniawan Sinuraya; Siti Aisyah Hutabarat; Suhaimatul Wardah. Pengaruh Promosi dan Diskon Terhadap Peningkatan Penjualan Indomaret. JURNAL RISET EKONOMI DAN AKUNTANSI (JREA). 2026;3(4).

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