Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Konsumen : (Studi pada Konsumen Rena Fashion & Beauty) di Tuban

Farichatun Nisa’ ; Nadhila Bonazier G ; Damayanti Eka W ; Yaremia F.M Saragih
JURNAL RISET MANAJEMEN DAN EKONOMI 📅 2024 Vol 2, No 2 🔗 DOI: 10.54066/jrime.v2i2.1490
Abstract
This research focuses on the impact of Customer Relationship Management and Service Quality on Consumer Loyalty at Rena Fashion & Beauty, Tuban. This research identifies the following problems: 1) The influence of Customer Relationship Management on consumer loyalty at Rena Fashion & Beauty, Tuban; 2) The impact of service quality on consumer loyalty at Rena Fashion & Beauty, Tuban; 3) The joint influence of Customer Relationship Management and Service Quality on consumer loyalty at Rena Fashion & Beauty, Tuban. The aim of this research is to assess: 1) The influence of customer relationship management on consumer loyalty at Rena Fashion & Beauty, Tuban; 2) The impact of service quality on consumer loyalty at Rena Fashion & Beauty, Tuban; 3) The joint influence of Customer Relationship Management and Service Quality on consumer loyalty at Rena Fashion & Beauty, Tuban. This research used a survey method with a quantitative approach and involved 95 respondents. Quantitative data analysis was obtained through questionnaires. The research results show that Customer Relationship Management and Service Quality have a positive and significant influence of 49% on consumer loyalty at Rena Fashion & Beauty, Tuban, while the remaining 51% is influenced by other factors. Therefore, it is important for Rena Fashion & Beauty to continue to pay attention to Customer Relationship Management and Service Quality in order to increase their customer loyalty.
Keywords
Customer Relationship Management; Service Quality; Consumer Loyalty
How to Cite

Farichatun Nisa’, et al. (2024). Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Konsumen : (Studi pada Konsumen Rena Fashion & Beauty) di Tuban. JURNAL RISET MANAJEMEN DAN EKONOMI, 2(2). https://doi.org/10.54066/jrime.v2i2.1490

Farichatun Nisa’; Nadhila Bonazier G; Damayanti Eka W; Yaremia F.M Saragih, "Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Konsumen : (Studi pada Konsumen Rena Fashion & Beauty) di Tuban," JURNAL RISET MANAJEMEN DAN EKONOMI, vol. 2, no. 2, 2024.

Farichatun Nisa’; Nadhila Bonazier G; Damayanti Eka W; Yaremia F.M Saragih. "Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Konsumen : (Studi pada Konsumen Rena Fashion & Beauty) di Tuban." JURNAL RISET MANAJEMEN DAN EKONOMI, vol. 2, no. 2, 2024.

Farichatun Nisa’; Nadhila Bonazier G; Damayanti Eka W; Yaremia F.M Saragih. "Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Konsumen : (Studi pada Konsumen Rena Fashion & Beauty) di Tuban." JURNAL RISET MANAJEMEN DAN EKONOMI 2, no. 2 (2024).

Farichatun Nisa’, et al. (2024) 'Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Konsumen : (Studi pada Konsumen Rena Fashion & Beauty) di Tuban', JURNAL RISET MANAJEMEN DAN EKONOMI, 2(2). doi: 10.54066/jrime.v2i2.1490.

Farichatun Nisa’; Nadhila Bonazier G; Damayanti Eka W; Yaremia F.M Saragih. Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Konsumen : (Studi pada Konsumen Rena Fashion & Beauty) di Tuban. JURNAL RISET MANAJEMEN DAN EKONOMI. 2024;2(2).

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