Pengaruh Promosi Digital, Pembayaran Digital dan Kualitas Layanan Terhadap Keputusan Pembelian pada Usaha Printing dan Sablon Tuan Muda

Ahmad Shofi Rizki ; Musnaini Musnaini ; Novita Eka Sari
JURNAL RISET MANAJEMEN (JURMA) 📅 2025 Vol 3, No 4 🔗 DOI: 10.54066/jurma.v3i4.3629
Abstract
Tuan Muda printing and screen printing business experiences problems related to the fluctuating number of customers, thus indicating unstable purchasing decisions. Therefore, this business implements digital promotions, digital payments and good service quality to improve purchasing decisions. The purpose of this study is to determine the simultaneous and partial effects of digital promotions, digital payments and service quality on purchasing decisions in Tuan Muda printing and screen printing business. The research method is quantitative with primary and secondary data used. Sampling used purposive sampling with a total of 97 customers. Data collection used a questionnaire and data analysis used multiple linear regression. The results showed that digital promotions and service quality had a significant effect on purchasing decisions (P <0.05), while digital payments had an insignificant effect (P>0.05). Furthermore, together digital promotions, digital payments and service quality had an effect on purchasing decisions in Tuan Muda printing and screen printing business with an effect size of 69.1%. Conclusion: Digital promotions, digital payments and service quality had an effect on purchasing decisions in Tuan Muda printing and screen printing business.
 
Keywords
Digital Payments; Digital Promotions; Printing Business; Purchasing Decisions; Service Quality
How to Cite

Ahmad Shofi Rizki, et al. (2025). Pengaruh Promosi Digital, Pembayaran Digital dan Kualitas Layanan Terhadap Keputusan Pembelian pada Usaha Printing dan Sablon Tuan Muda. JURNAL RISET MANAJEMEN (JURMA), 3(4). https://doi.org/10.54066/jurma.v3i4.3629

Ahmad Shofi Rizki; Musnaini Musnaini; Novita Eka Sari, "Pengaruh Promosi Digital, Pembayaran Digital dan Kualitas Layanan Terhadap Keputusan Pembelian pada Usaha Printing dan Sablon Tuan Muda," JURNAL RISET MANAJEMEN (JURMA), vol. 3, no. 4, 2025.

Ahmad Shofi Rizki; Musnaini Musnaini; Novita Eka Sari. "Pengaruh Promosi Digital, Pembayaran Digital dan Kualitas Layanan Terhadap Keputusan Pembelian pada Usaha Printing dan Sablon Tuan Muda." JURNAL RISET MANAJEMEN (JURMA), vol. 3, no. 4, 2025.

Ahmad Shofi Rizki; Musnaini Musnaini; Novita Eka Sari. "Pengaruh Promosi Digital, Pembayaran Digital dan Kualitas Layanan Terhadap Keputusan Pembelian pada Usaha Printing dan Sablon Tuan Muda." JURNAL RISET MANAJEMEN (JURMA) 3, no. 4 (2025).

Ahmad Shofi Rizki, et al. (2025) 'Pengaruh Promosi Digital, Pembayaran Digital dan Kualitas Layanan Terhadap Keputusan Pembelian pada Usaha Printing dan Sablon Tuan Muda', JURNAL RISET MANAJEMEN (JURMA), 3(4). doi: 10.54066/jurma.v3i4.3629.

Ahmad Shofi Rizki; Musnaini Musnaini; Novita Eka Sari. Pengaruh Promosi Digital, Pembayaran Digital dan Kualitas Layanan Terhadap Keputusan Pembelian pada Usaha Printing dan Sablon Tuan Muda. JURNAL RISET MANAJEMEN (JURMA). 2025;3(4).

Artikel Terkait

Implementasi Business Intelligence dan Metode TOPSIS dalam Sistem Pendukung Keputusan Pemilihan Produk Terlaris pada Toko Retail Berbasis Dashboard Analitik

Nurul Mukharomi Azizah; Wargijono Utomo

Analisis Penentuan Harga Jual Kompetitif Kue Tar Berbasis Full-Costing

Afriani Afriani; Irwansyah Irwansyah; Rizky Ramadhan

Pengaruh Strategi Promosi, Persepsi Risiko, dan Persepsi Harga Jual Kembali Terhadap Minat Berinvestasi Emas pada PT Pegadaian Cabang Dompu

Widia Ningsih; Yeye Suhaety; Lilis Marlina

Pengaruh Penerapan Prinsip ESG dan Green Invesment terhadap Nilai Perusahaan Perbankan yang Terdaftar di BEI Tahun 2022-2025

Maulida Asnawati Rohmadina; Bintis Tianatud Diniati; Alfianis Setiyaning Nur Rohma; Intan Adilia Putri; Rizqy Mufida

Pengaruh Penilaian Kinerja terhadap Pengembangan Karir Karyawan

Atina Nabila Ahmad; Didit Darmawan; Rahayu Mardikaningsih

Dinamika Konflik Sosial dalam Penertiban Pedagang Kaki Lima di Kawasan Perkotaan

Cece Cece
Tren Sitasi Jurnal