Consumer Behavior Analysis using Apriori Algorithm

Safitri ; Adila ; Purnomo ; Hindriyanto Dwi
International Journal of Information Technology an... 📅 2019 Vol 1, No 2
Abstract
Along with the development of the era, also followed by growth and also the birth of many companies in the field of goods and services, where each company always strives as much as possible to obtain and maintain market share. This can make competition tight, especially for business people, especially those that occur in digital printing companies owned by Abadi Digital Printing, Salatiga. Because this printing company is still a new company, it requires a lot of research on consumer purchasing patterns to increase sales and marketing strategies so as not to be rivaled by other printing that has been longer, the following analysis uses apriori algorithms with RapidMiner tools. By using a support value of 0,025 and confidence of 0,6, the results are that the items often purchased by consumers are standing banner with  x banner. From these results it can be used as a promotional event, deal packages, etc to increase consumer attractiveness.
Keywords
Consumer Purchase Pattern; Printing; Data Mining; Apriori Algorithm; RStudio
How to Cite

Safitri, et al. (2019). Consumer Behavior Analysis using Apriori Algorithm. International Journal of Information Technology and Business (IJITEB), 1(2).

Safitri, Adila; Purnomo, Hindriyanto Dwi, "Consumer Behavior Analysis using Apriori Algorithm," International Journal of Information Technology and Business (IJITEB), vol. 1, no. 2, 2019.

Safitri, Adila; Purnomo, Hindriyanto Dwi. "Consumer Behavior Analysis using Apriori Algorithm." International Journal of Information Technology and Business (IJITEB), vol. 1, no. 2, 2019.

Safitri, Adila; Purnomo, Hindriyanto Dwi. "Consumer Behavior Analysis using Apriori Algorithm." International Journal of Information Technology and Business (IJITEB) 1, no. 2 (2019).

Safitri, et al. (2019) 'Consumer Behavior Analysis using Apriori Algorithm', International Journal of Information Technology and Business (IJITEB), 1(2).

Safitri, Adila; Purnomo, Hindriyanto Dwi. Consumer Behavior Analysis using Apriori Algorithm. International Journal of Information Technology and Business (IJITEB). 2019;1(2).

Artikel Terkait

Resilience of Deep Q-Network (DQN) Agent in Mitigating Ethereum Trading Risks Under Bearish Market Conditions

Adha, Fajri; Widiastuti, Tiwuk; Selvian Djahi, Bertha

An Adaptive AI-Driven Copywriting Framework: Design, Implementation, and Evaluation of a Web-Based GPT-Integrated Content Generation System

Daru, April Firman; Christanto, Febrian Wahyu; Prathivi, Rastri; Prasetyo, Dimas; Firdaus, Eryan Ahmad

Multi-Objective Reinforcement Learning for Supply Chain Optimization in Indonesia’s Free Nutritious Meal Program

Yanto, Budi; Saragih, Rusmin; Lubis, Adyanata; Elyandri Prasiwiningrum; Wahyuny, Romy

Modeling Factors Affecting Vocational School Students’ Perceived Ease of Use of Educational Technology

Hafid, Masruri; Krismiyati, Krismiyati; Diana, Andrushia

Determination of Maintenance Priority Based on Analytical Hierarchy Process for Magnetic Resonance Imaging

Nurdono Nurdono; Muhamad Haddin

Customer Loyalty Analysis Using RFM Model and K-Means Clustering for Marketing Strategy Optimization

Sahertian, Vigo Yano; Yessica Nataliani
Tren Sitasi Jurnal