Peningkatan Daya Saing UMKM melalui Optimalisasi Kemasan, Legalitas, dan Pengurusan P-IRT di Desa Kawengen

Farah Chalida Hanoum ; Titis Nurina ; Rita Meiriyanti ; Liyandri Rasbina Tarigan ; Tahzha Nadira
JURNAL KABAR MASYARAKAT 📅 2026 Vol 4, No 2 🔗 DOI: 10.54066/jkb.v4i2.3986
Abstract
This Community Service Program aims to improve the competitiveness of MSMEs in Kawengen Village, East Ungaran, Semarang through optimizing packaging design, strengthening business legality, and assisting with Home Industry Food Permit (P-IRT) processing. The main challenges faced by partners include a lack of understanding of business permits, unattractive and uninformative product packaging, and limited knowledge of food safety standards. The program consisted of observation, outreach, practical training, and intensive mentoring. The materials covered the importance of business legality, P-IRT application procedures, principles of effective and regulatory-compliant packaging design, and the application of brand identity to products. Evaluation included pre- and post-tests, as well as assessments of the packaging designs developed by participants. The program demonstrated a significant increase in participants' understanding of packaging legality and standards, as well as their readiness to process P-IRT. This program has proven effective in strengthening MSME competitiveness by improving product quality, consumer trust, and business professionalism.
Keywords
Business Legality; Community Service; MSME Competitiveness; Packaging Design; P-IRT
How to Cite

Farah Chalida Hanoum, et al. (2026). Peningkatan Daya Saing UMKM melalui Optimalisasi Kemasan, Legalitas, dan Pengurusan P-IRT di Desa Kawengen. JURNAL KABAR MASYARAKAT, 4(2). https://doi.org/10.54066/jkb.v4i2.3986

Farah Chalida Hanoum; Titis Nurina; Rita Meiriyanti; Liyandri Rasbina Tarigan; Tahzha Nadira, "Peningkatan Daya Saing UMKM melalui Optimalisasi Kemasan, Legalitas, dan Pengurusan P-IRT di Desa Kawengen," JURNAL KABAR MASYARAKAT, vol. 4, no. 2, 2026.

Farah Chalida Hanoum; Titis Nurina; Rita Meiriyanti; Liyandri Rasbina Tarigan; Tahzha Nadira. "Peningkatan Daya Saing UMKM melalui Optimalisasi Kemasan, Legalitas, dan Pengurusan P-IRT di Desa Kawengen." JURNAL KABAR MASYARAKAT, vol. 4, no. 2, 2026.

Farah Chalida Hanoum; Titis Nurina; Rita Meiriyanti; Liyandri Rasbina Tarigan; Tahzha Nadira. "Peningkatan Daya Saing UMKM melalui Optimalisasi Kemasan, Legalitas, dan Pengurusan P-IRT di Desa Kawengen." JURNAL KABAR MASYARAKAT 4, no. 2 (2026).

Farah Chalida Hanoum, et al. (2026) 'Peningkatan Daya Saing UMKM melalui Optimalisasi Kemasan, Legalitas, dan Pengurusan P-IRT di Desa Kawengen', JURNAL KABAR MASYARAKAT, 4(2). doi: 10.54066/jkb.v4i2.3986.

Farah Chalida Hanoum; Titis Nurina; Rita Meiriyanti; Liyandri Rasbina Tarigan; Tahzha Nadira. Peningkatan Daya Saing UMKM melalui Optimalisasi Kemasan, Legalitas, dan Pengurusan P-IRT di Desa Kawengen. JURNAL KABAR MASYARAKAT. 2026;4(2).

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