Microeconomic Empowerment Strategy through Digital Management and Marketing Training

Enhancing the capacity of micro-entrepreneurs is a crucial factor in fostering sustainable local economic growth. This study aims to analyze the strategy of microeconomic empowerment through digital management and digital marketing training and to assess its impact on participants’ business management skills and competitiveness. The research employed a descriptive quantitative approach with a pre-experimental design, collecting data through questionnaires, interviews, and participatory observations among micro-entrepreneurs in the study area. The findings indicate that digital management and digital marketing training significantly improve participants’ understanding of business management, social media utilization for promotion, digital content creation, and effective online marketing strategies. Moreover, the training stimulates entrepreneurial behavior, enhances creativity in product innovation, and drives sales growth and business sustainability. Therefore, a digital-based empowerment strategy is proven to be an effective approach to strengthen microeconomic capacity and support sustainable local economic development.