Empowering MSMEs Through Digital Marketing Training to Increase the Competitiveness of Local Products

Syahrizal Nur Iqbal ; Rebeka Widi Novianingsih ; Zakiyya Hamidatu Zulfa
JAMAKA : Jurnal Pengabdian Masyarakat 📅 2025 Vol 1, No 2
Abstract
This community service activity aims to empower Micro, Small, and Medium Enterprises (MSMEs) through digital marketing training to enhance the competitiveness of local products. The rapid growth of digital technology has created both opportunities and challenges for MSMEs, particularly in product promotion and market expansion. The training program was conducted through a participatory approach that included workshops, mentoring, and practical sessions on creating digital content, managing social media, and utilizing e-commerce platforms. Participants were guided to develop marketing strategies that align with consumer behavior in the digital era. The results showed an increase in participants’ understanding of digital marketing concepts, as well as improvements in online product visibility and sales performance. The activity also fostered collaboration among MSME actors to sustain digital marketing practices. The implications of this program highlight the importance of continuous digital literacy development to strengthen MSME competitiveness in facing the dynamics of the digital economy.
Keywords
MSMEs; Digital Marketing; Empowerment; Competitiveness; Local Products
How to Cite

Syahrizal Nur Iqbal, et al. (2025). Empowering MSMEs Through Digital Marketing Training to Increase the Competitiveness of Local Products. JAMAKA : Jurnal Pengabdian Masyarakat, 1(2).

Syahrizal Nur Iqbal; Rebeka Widi Novianingsih; Zakiyya Hamidatu Zulfa, "Empowering MSMEs Through Digital Marketing Training to Increase the Competitiveness of Local Products," JAMAKA : Jurnal Pengabdian Masyarakat, vol. 1, no. 2, 2025.

Syahrizal Nur Iqbal; Rebeka Widi Novianingsih; Zakiyya Hamidatu Zulfa. "Empowering MSMEs Through Digital Marketing Training to Increase the Competitiveness of Local Products." JAMAKA : Jurnal Pengabdian Masyarakat, vol. 1, no. 2, 2025.

Syahrizal Nur Iqbal; Rebeka Widi Novianingsih; Zakiyya Hamidatu Zulfa. "Empowering MSMEs Through Digital Marketing Training to Increase the Competitiveness of Local Products." JAMAKA : Jurnal Pengabdian Masyarakat 1, no. 2 (2025).

Syahrizal Nur Iqbal, et al. (2025) 'Empowering MSMEs Through Digital Marketing Training to Increase the Competitiveness of Local Products', JAMAKA : Jurnal Pengabdian Masyarakat, 1(2).

Syahrizal Nur Iqbal; Rebeka Widi Novianingsih; Zakiyya Hamidatu Zulfa. Empowering MSMEs Through Digital Marketing Training to Increase the Competitiveness of Local Products. JAMAKA : Jurnal Pengabdian Masyarakat. 2025;1(2).

Artikel Terkait

Health Promotion to Prevent Diabetes Mellitus through Balanced Nutrition Education

Shabrina Rahmawati; Rindiany Nur Aisyah

Environmental Health Education Program as a Disease Prevention Effort in Urban Areas

Rida Mei Pertiwi; Siti Sabariyah

Diabetes Mellitus Prevention Education through Nutrition and Physical Activity Programs in the Elderly Community

Nabilla Salma; Zakia Fariza Umami

Training on Making Simple Water Filters for Communities in Areas Prone to Clean Water Crisis

Doni Indra; Indra Kesuma; Makruf Tri Nugroho

Empowering Women through Training in Making Recycled Products from Household Waste to Increase Family Income

Adhitya Ardhana Saputra; Sukmawati Dewi; Adiatama

Creative Skills Training to Increase Income and Independence of Rural Women

Cindy Prastika Putri; Zora Jilva Triyanti
Tren Sitasi Jurnal