The Impact of Corporate Social Responsibility (CSR) on Consumer Brand Loyalty

Rina Kartika ; Rudi Hartono Wijaya
International Bussines and Management Journal 📅 2025 Vol 1, No 1
Abstract
Corporate Social Responsibility (CSR) has become a vital component of modern business strategy, influencing consumer behavior and brand loyalty. This study investigates the relationship between CSR initiatives and consumer perceptions, focusing on industries such as retail, food, and technology. Using a survey-based approach, the research reveals that socially responsible companies build stronger customer relationships and enhance brand equity. The study provides recommendations for businesses seeking to integrate CSR into their brand strategy effectively.
Keywords
corporate social responsibility; brand loyalty; consumer perception; business ethics; sustainability
How to Cite

Rina Kartika & Rudi Hartono Wijaya (2025). The Impact of Corporate Social Responsibility (CSR) on Consumer Brand Loyalty . International Bussines and Management Journal, 1(1).

Rina Kartika; Rudi Hartono Wijaya, "The Impact of Corporate Social Responsibility (CSR) on Consumer Brand Loyalty ," International Bussines and Management Journal, vol. 1, no. 1, 2025.

Rina Kartika; Rudi Hartono Wijaya. "The Impact of Corporate Social Responsibility (CSR) on Consumer Brand Loyalty ." International Bussines and Management Journal, vol. 1, no. 1, 2025.

Rina Kartika; Rudi Hartono Wijaya. "The Impact of Corporate Social Responsibility (CSR) on Consumer Brand Loyalty ." International Bussines and Management Journal 1, no. 1 (2025).

Rina Kartika & Rudi Hartono Wijaya (2025) 'The Impact of Corporate Social Responsibility (CSR) on Consumer Brand Loyalty ', International Bussines and Management Journal, 1(1).

Rina Kartika; Rudi Hartono Wijaya. The Impact of Corporate Social Responsibility (CSR) on Consumer Brand Loyalty . International Bussines and Management Journal. 2025;1(1).

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