The Influence of Price, Brand Image and Product Quality on Purchasing Decisions of Jims Honey Bag Products among College Students in Purworejo

Abstract
Public service is one of the most visible benchmarks of government performance. This breakthrough was made by the Purworejo Regency Environmental Service in waste disposal services. Analysis of the level of public satisfaction with waste disposal services carried out by the Purworejo Regency Environmental Service has not been carried out periodically. Public satisfaction that affects the quality of service provided by the Purworejo Regency Environmental Service is an interesting thing to study, because it intends to find out more about public satisfaction with waste disposal services by the Purworejo Regency Environmental Service. The type of research used is quantitative descriptive which aims to describe the level of public satisfaction with waste disposal services. This research was conducted at the Purworejo Regency Environmental Service with 70 respondents using a research sample. The data collection techniques and instruments used were questionnaires and observations. Based on the results of research conducted at the Purworejo Regency Environmental Service on public satisfaction with waste disposal services in 2022, it can be concluded that the average value of the 9 (nine) indicators of the Public Satisfaction Index consisting of Requirements, Systems, Mechanisms, and Procedures, Completion Time, Costs/Tariffs, Product Specifications Types of Services, Implementer Competence, Infrastructure, and Complaint Management, Suggestions and Input is in the interval of 3.5324-4.00, then based on table 2.1 perception value, the interval value From the conversion interval value, service quality and quality performance are included in the category of quality value A which means that the service performance of the waste disposal section of the Purworejo Regency Environmental Service is considered very good. Although of the 9 indicators of the public satisfaction index towards waste disposal services by the Environmental Agency, all are included in the category of value A which means very good, there is an indicator that has the highest quality value, namely Implementer Behavior. indicator with a quality value of 3.69 and the lowest value is the Cost/Tariff indicator with a quality value of 3.54.
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How to Cite

Wahyujati Widianto Pratama & Adi Sucipto (2024). The Influence of Price, Brand Image and Product Quality on Purchasing Decisions of Jims Honey Bag Products among College Students in Purworejo. International Bussines and Management Journal, 1(3).

Wahyujati Widianto Pratama; Adi Sucipto, "The Influence of Price, Brand Image and Product Quality on Purchasing Decisions of Jims Honey Bag Products among College Students in Purworejo," International Bussines and Management Journal, vol. 1, no. 3, 2024.

Wahyujati Widianto Pratama; Adi Sucipto. "The Influence of Price, Brand Image and Product Quality on Purchasing Decisions of Jims Honey Bag Products among College Students in Purworejo." International Bussines and Management Journal, vol. 1, no. 3, 2024.

Wahyujati Widianto Pratama; Adi Sucipto. "The Influence of Price, Brand Image and Product Quality on Purchasing Decisions of Jims Honey Bag Products among College Students in Purworejo." International Bussines and Management Journal 1, no. 3 (2024).

Wahyujati Widianto Pratama & Adi Sucipto (2024) 'The Influence of Price, Brand Image and Product Quality on Purchasing Decisions of Jims Honey Bag Products among College Students in Purworejo', International Bussines and Management Journal, 1(3).

Wahyujati Widianto Pratama; Adi Sucipto. The Influence of Price, Brand Image and Product Quality on Purchasing Decisions of Jims Honey Bag Products among College Students in Purworejo. International Bussines and Management Journal. 2024;1(3).

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