Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere

Sady ; Ignatius Raynaldo ; Dekrita ; Yosefina Andia ; Dimas Realino
Jurnal Projemen UNIPA 📅 2026 Vol 13, No 2 🔗 DOI: 10.59603/projemen.v13i2.1388
Abstract
This study aims to analyze the influence of Perceived Value and product quality on customer satisfaction at Es Kristal Frostiq in Maumere. This study employs an explanatory quantitative approach with 110 customers of Es Kristal Frostiq as respondents, selected using purposive sampling. Data were collected through questionnaires, interviews, observation, and documentation. Data analysis used multiple linear regression complemented by validity, reliability, classical assumption tests, and hypothesis testing (t-test and F-test) using SPSS software. The results indicate that Perceived Value and product quality have a positive and significant effect on customer satisfaction, both partially and simultaneously (F-test sig. = 0.000 < 0.05). The coefficient of determination (R²) of 0.659 shows that both variables explain 65.9% of the variation in customer satisfaction. These findings imply that improving perceived value and product quality are key factors in strengthening customer satisfaction and the competitiveness of Es Kristal Frostiq in Maumere.
Keywords
Perceived Value; Kualitas Produk; Kepuasan Pelanggan; Es Kristal; Maumere; Perceived Value; Product Quality; Customer Satisfaction; Crystal Ice; Maumere
How to Cite

Sady, et al. (2026). Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere. Jurnal Projemen UNIPA, 13(2). https://doi.org/10.59603/projemen.v13i2.1388

Sady, Ignatius Raynaldo; Dekrita, Yosefina Andia; Dimas Realino, "Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere," Jurnal Projemen UNIPA, vol. 13, no. 2, 2026.

Sady, Ignatius Raynaldo; Dekrita, Yosefina Andia; Dimas Realino. "Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere." Jurnal Projemen UNIPA, vol. 13, no. 2, 2026.

Sady, Ignatius Raynaldo; Dekrita, Yosefina Andia; Dimas Realino. "Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere." Jurnal Projemen UNIPA 13, no. 2 (2026).

Sady, et al. (2026) 'Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere', Jurnal Projemen UNIPA, 13(2). doi: 10.59603/projemen.v13i2.1388.

Sady, Ignatius Raynaldo; Dekrita, Yosefina Andia; Dimas Realino. Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere. Jurnal Projemen UNIPA. 2026;13(2).

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