Media Sosial sebagai Katalisator Gaya Hidup Sober Curious dan Partisipasi Generasi Muda dalam Transformasi Gaya Hidup Sehat: Sebuah Tinjauan Pustaka

Health behaviors among youth have undergone a significant transformation, shifting from nightlife culture and alcohol consumption toward healthy lifestyles such as community sports (running and padel). This phenomenon, known as the sober curious movement, is triggered by massive interactions in digital spaces. This study aims to analyze the role of social media as a catalyst in the transformation of the sober curious lifestyle and the increased participation of youth in healthy living through a literature review. This research employs a narrative literature review method. Literature searches were conducted through the Consensus database, Google Scholar, and Garuda, covering the period from 2021 to 2026. Data analysis was performed thematically on articles relevant to the digital health behavior of young adults. Findings indicate that social media acts as a primary catalyst through social norm engineering, whereby health is now viewed as a prestigious social status symbol. Digital platforms provide a space for the younger generation to normalise alcohol-free lifestyles, so that they are no longer considered unusual by their peers. The synergy between educational content and online communities accelerates the continuous internalisation of preventive values. Social media effectively shifts the health paradigm of the younger generation from a mere medical obligation to an aspirational digital identity. Public health practitioners need to optimize this digital potential as a proactive health promotion instrument to foster a fitter society in the future.