Sosialisasi dan Pendampingan Strategi Peningkatan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Biring Ere

Nurasia Natsir ; Syafaruddin Syafaruddin ; M Natsir Mallawi ; Muh. Fadli Faisal Rasyid ; Aminullah Alam ; Sri Indira Hartawati
Jurnal Pelayanan dan Pengabdian Masyarakat Indones... 📅 2025 Vol 4, No 4 🔗 DOI: 10.55606/jppmi.v4i4.2273
Abstract
This Community Service Program (PKM) aims to provide direct socialization and mentoring to Micro, Small, and Medium Enterprise (MSME) actors in Biring Ere Village to enhance the quality and sustainability of their businesses. MSMEs play a vital role in the village economy as drivers of local economic growth and employment. However, various obstacles such as limited access to capital, low quality of human resources, restricted market access, lack of product innovation, and weak business management remain major barriers. This community service activity was conducted through interactive socialization methods, skills training, direct mentoring, and focused group discussions involving MSME actors, village heads, village officials, and the general community. The materials presented included business development strategies, basic financial management, product marketing techniques, product innovation and diversification, and access to capital. The results demonstrated increased understanding among MSME actors regarding business development strategies, heightened motivation to innovate, formation of collaborative business groups, and enhanced awareness of the importance of sound business management. This program has had a significant impact on empowering the community's economy and strengthening the capacity of MSME actors in Biring Ere Village to face global economic challenges.
Keywords
Biring Ere Village; Business Mentoring; Economic Empowerment; MSMEs development; MSMEs Socialization
How to Cite

Nurasia Natsir, et al. (2025). Sosialisasi dan Pendampingan Strategi Peningkatan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Biring Ere. Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), 4(4). https://doi.org/10.55606/jppmi.v4i4.2273

Nurasia Natsir; Syafaruddin Syafaruddin; M Natsir Mallawi; Muh. Fadli Faisal Rasyid; Aminullah Alam; Sri Indira Hartawati, "Sosialisasi dan Pendampingan Strategi Peningkatan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Biring Ere," Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), vol. 4, no. 4, 2025.

Nurasia Natsir; Syafaruddin Syafaruddin; M Natsir Mallawi; Muh. Fadli Faisal Rasyid; Aminullah Alam; Sri Indira Hartawati. "Sosialisasi dan Pendampingan Strategi Peningkatan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Biring Ere." Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), vol. 4, no. 4, 2025.

Nurasia Natsir; Syafaruddin Syafaruddin; M Natsir Mallawi; Muh. Fadli Faisal Rasyid; Aminullah Alam; Sri Indira Hartawati. "Sosialisasi dan Pendampingan Strategi Peningkatan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Biring Ere." Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 4, no. 4 (2025).

Nurasia Natsir, et al. (2025) 'Sosialisasi dan Pendampingan Strategi Peningkatan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Biring Ere', Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), 4(4). doi: 10.55606/jppmi.v4i4.2273.

Nurasia Natsir; Syafaruddin Syafaruddin; M Natsir Mallawi; Muh. Fadli Faisal Rasyid; Aminullah Alam; Sri Indira Hartawati. Sosialisasi dan Pendampingan Strategi Peningkatan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Biring Ere. Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI). 2025;4(4).

Artikel Terkait

Gelora (Gerakan Literasi Kolaboratif) Perpustakaan Harati dan SD Negeri 1 Kereng Bangkirai sebagai Bentuk Implementasi Perda Kota Palangka Raya Nomor 9 Tahun 2019 Tentang Penyelenggaraan Perpustakaan di Kelurahan Kereng Bangkirai

Rio Pratama; Kumalasari, Intan; Bhayu Rhama; Nurul Hikmah; Gradila Apriani; Iin Aprillina; Yonatan Ari Santoso; Melia Sintha; Murraya Putri Palupi; Pambajeng Luluh Dyah Pangestu

Gerakan Peduli Lingkungan melalui Penanaman Pohon sebagai Program Pengabdian kepada Masyarakat di Desa Meunasah Panggoi, Kota Lhokseumawe

Fitria Akmal; Sarrah Kurnia Fadhillah; Ainol Mardhiah; Harinawati Harinawati; Cut Andyna; Jafaruddin Jafaruddin

Sinergi Lintas Universitas dalam Membangun Kesadaran Pentingnya Pendidikan Bagi Generasi Muda

Ucik Ernawati; Latif Sofiana Nugraheni; Tutik Fitri Wijayanti; Purwo Adi Nugroho; Irma Yuniar Wardhani; Riza Desy Nila Ayunika; Naylil Mawadda Rohma; Dyah Erlina Sulistyaningrum

Sinergi Lintas Universitas dalam Pendampingan Literasi Pupuk Mandiri dan Perlindungan Hak Petani untuk Mewujudkan Kedaulatan Pangan

Muhammad Ahwan; Agus Suryanto; Tri Rahayuningsih; Sunarso Sunarso; Suyani Suyani; Dyah Erlina Sulistyaningrum; Tri Rettagung Diana; Wildan Nur Hidayatullah

Implementasi Forgiveness Therapy untuk Meningkatkan Pertumbuhan Pribadi Warga Binaan Lembaga Pemasyarakatan Perempuan Kelas II-A Tangerang

Azimah Syahidah; Putri Dian Dia Conia

Penerapan Digital Marketing dalam Mendukung Kegiatan Pemasaran UMKM Multi Sari di Desa Pangkalan Batang

Herizal Kurniawanto; Rizqa Arimurti
Tren Sitasi Jurnal