📅 03 September 2025
DOI: 10.58192/ebismen.v4i3.3687
Analisis Pengaruh Total Asset Turnover (TATO) dan Debt to Equity Ratio (DER) Terhadap Harga Saham Pada PT Unilever Indonesia Tbk
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Universitas Maritim AMNI
📄 Abstract
This study aims to analyze the effect of Total Asset Turnover (TATO) and Debt to Equity Ratio (DER) on stock prices at PT Unilever Indonesia Tbk for the period 2014 to 2023. This research uses a quantitative approach with an associative type of research. The data used is secondary data obtained from the company's annual financial statements and the official website of the Indonesia Stock Exchange. The data analysis method used is multiple linear regression, preceded by classical assumption tests to validate the model. The results show that partially, DER has a significant effect on stock prices, while TATO does not have a significant effect. However, simultaneously, both TATO and DER have a significant influence on stock prices. This indicates that the company’s capital structure plays an important role in influencing stock value in the capital market. Therefore, it is recommended that company management be more prudent in managing debt and improving asset utilization efficiency to attract investors and maintain the company’s stock price stability in the market.
🔖 Keywords
#Total Asset Turnover; Debt to Equity Ratio (DER); Stock Price; PT Unilever Indonesia Tbk
ℹ️ Informasi Publikasi
Tanggal Publikasi
03 September 2025
Volume / Nomor / Tahun
Volume 4, Nomor 3, Tahun 2025
📝 HOW TO CITE
Fadilah, Dita; Rimawan, M.; Ovriyadin, Ovriyadin, "Analisis Pengaruh Total Asset Turnover (TATO) dan Debt to Equity Ratio (DER) Terhadap Harga Saham Pada PT Unilever Indonesia Tbk," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 4, no. 3, Sep. 2025.
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